No matter what kind of social product it is, its ultimate goal is to help users build links. Since the development of social products, the form has matured. Among them, relationship chain, interaction and content are the core elements of social products. This paper analyzes these three key elements, hoping to bring you some inspiration.

After working in an outsourcing company for more than two years, I joined a startup company and started my own exploration in the social field as the head of its overseas social application. In the following time, I will summarize my exploration experience in writing regularly and share it with you.

I’m not very knowledgeable. I hope everyone can learn something from it.

If we want to make a good social product, there is no doubt that the first thing we need to know is: What is social?

According to the definition of Baidu Encyclopedia, socialization (that is, social communication) refers to the social activities in which individuals communicate with each other for material and spiritual exchanges under certain historical conditions.Because the essence of animal society is the sum of all social relations formed on the basis of material production and labor, social communication is the inherent requirement of animal nature to a certain extent.

In the past, people’s social activities included offline salons, blind dates and even chatting among friends, and the Internet brought new social ways, and social products such as WeChat, Soup and soul emerged one after another. People have met their needs for material, information and spiritual communication in various ways.

However, just as a successful person owns a house and a car, we cannot define that success equals a house and a car.Whether it is the exchange of materials or the exchange of information and spirit, it is only the appearance of social interaction to a certain extent. I think the essence of social interaction is linking.. Based on the link, one person, a group of people, established contact with each other, thus having the possibility of exchange.

At the same time,The formation of links is limited and influenced by time and space. Based on different link subjects, media and forms, various types of social products that we are familiar with have emerged.

For example, distinguished by the main body of the link, it links the social application WeChat of acquaintances of relatives and friends, and links the social product soul； of strangers who have no contact with strangers; Differentiated by link media, there are interest-based social applications and LBS social products based on geographical location. In terms of form, there are audio social products Hertz, video social products HOLLA, cat call and so on.

butNo matter what kind of social product it is, its ultimate goal is to help users build links.

Relationship chain is one of the core elements of social products, which refers to the connection between people. The network formed by the combination of multiple relationship chains is what people often call relationship network.What is human nature? Marx concluded that "the essence of human beings is not an abstract thing inherent in a single person, but in reality, it is the sum of all social relations". In our daily life, no one can get rid of "relationships". Relatives, friends, classmates and partners have various relationships, strong and weak.

Different types of social products often have different entry points for the relationship chain.

Cut in with a strong relationshipWechat, which everyone is very familiar with, is a social product based on strong acquaintances, not only WeChat, but also most IM products such as WeChat and QQ. The key to acquaintances’ socialization lies in whether they can successfully transfer the offline relationship chain of users to online, thus making the communication between acquaintances more convenient. Once the relationship chain is successfully migrated online,The strong relationship between acquaintances is itself a very powerful moat for acquaintances’ social products.In my opinion, this is why it is difficult for new acquaintance social products such as Duoshan to shake the dominance of WeChat in the social field of acquaintances.

At present, there are still new social products coming into the market, such as soda and other products that I brushed recently when I brushed Tik Tok. Most of them areCut in from the perspective of weak relationshipSocial networking products for strangers. At present, the more successful social products for strangers in the market include Momo based on LBS, soul with three views matching as the selling point, Hertz with the main voice socialization, Douban with interest dimension, Post Bar and so on.Weak relationship is the starting point of strong relationship. Compared with strong relationship, the establishment cost and migration cost of weak relationship are much lower.This is why it is difficult for a monopoly giant like WeChat to appear in the field of strangers’ social interaction, and why there are always new products coming into the track of strangers’ social interaction.

butDue to the low credibility of weak relationships, most social products of strangers have to improve their credibility through various channels to realize the core value of the products.For example, social products with heavy value such as Momo and exploration will require users to authenticate with real people, while soul, which focuses on soul socialization, provides users with psychological test questions.

The strength of all relationship chains may fluctuate with time. For the same relationship, such as partnership, the feelings of couples who stay together every day may continue to heat up, and couples who have been separated from each other for a long time may become unfamiliar. The fluctuation of relationship strength is inseparable from the interaction between them.

Interaction is also the core element of social products.

Interaction refers to the process of interdependent behavior between individuals, groups and groups in society through language or other means to spread information.It takes two hands to clap, and one person can’t interact.

Users who establish relationships can interact, and the interaction between users in turn affects the stability and strength of the relationship chain. The key is thatInteractive mode, intensity, frequency and value..

Taking the common Internet social products as an example, in most products,Common interactive behaviors include chatting, liking, commenting and forwarding.And different interaction modes correspond to different interaction intensities. For example, the interactive intensity of comments is greater than that of likes. And the same is chat, the interactive intensity of video chat is generally greater than that of text chat.Under normal circumstances, the greater the intensity of interactive behavior, the easier it is to enhance the closeness of the relationship between users.

For the same kind of interaction, the higher the interaction frequency, the closer the general relationship. But this is not absolute, because whether user interaction is effective or not, there is also a very important key point, that is, the value of interaction.

There are a thousand cups of wine for every bosom friend, and more than half a sentence for lovers. In our daily life, we may encounter such a situation. For example, at work, some colleagues have worked with you for a long time, and you are still familiar strangers after work for a long time, while some people have become friends through a few supper after work, even though they have not known each other for a long time.The reason for this difference lies in the difference of interactive value.The communication with old colleagues may stop at work. These exchanges are conducive to the smooth development of work, but they can’t make you know each other better. However, chatting in different places during the string talks makes you have a basic understanding of each other’s hobbies and values, thus becoming friends.

Interaction is the key to the generation and change of the relationship chain between users, but a good interaction can’t happen out of thin air.When posting a comment, there must always be someone to comment on and chat with others. The key is to talk about what won’t lead to embarrassing chat.The key auxiliary information is the content.

Content is auxiliary information to help users interact, which refers to the information that users disclose to others.In the early days of the Internet, limited by the network technology and network speed, the content display among users was mainly in words, resulting in pure text social products such as BBS, blogs and IM tools. With the maturity of the processing technology of pictures and audio and video, various types of content such as pictures, audio and video began to participate in social activities in a richer form.

For any social product, the content supply chain is basically composed of three main links: content production, content distribution and content consumption, and how to optimize the content supply chain is particularly important for all social products.

To guide users to output valuable content, we can refer to the concept of value proposition in economics and encourage users to output content with internal or external value, which can be in the form of spatial dynamics, photo wall and so on.For products with sliding pairs such as tinder or Explore, they encourage users to upload more personal photos and update more real personal information, which belongs to the content produced by users. Of course, how to recommend suitable users to each other is what tinder and explorers need to consider in the content distribution. For products such as Tik Tok, Yikan and Weibo, which focus more on content socialization, besides personal data, they will try their best to let users publish more dynamic content, such as providing them with tools for editing pictures and videos, lowering the threshold for dynamic publishing, and providing material or spiritual incentives for high-quality content, thus encouraging users to produce content. With sufficient content sources, content distribution has become a top priority. For example, Tik Tok is famous in the Internet circle for its extremely powerful content recommendation algorithm.

Of course, we can’t be anticlimactic. On the consumption side of content, how to help users consume content better and encourage users to interact with content producers based on content is the key ending to complete the whole social closed loop.

In subsequent articles, I will further discuss the content supply chain, so I won’t expand it here for the time being.

This is the end of the article, hoping to play a role in attracting jade.

Aaron, WeChat official account: In Aaron’s cabin, everyone is a product manager columnist. Head of social products at sea, an internet observer who is keen on sharing.

This article was originally published in everyone is a product manager. Reprinting is prohibited without permission.

The title map comes from Unsplash and is based on CC0 protocol.

　　Xinhua News Agency, Guangzhou, April 15th Title: reporter’s note: a vivid and profound investigation and demonstration

　　Xinhua News Agency reporter Zhu Jichai and Huang Yue

　　April in Lingnan is a good time for spring breeze. Since the new era, General Secretary of the Supreme Leader has visited Guangdong for the fourth time.

　　This is the first local investigation by the General Secretary in the first year of fully implementing the spirit of the 20th National Congress of the Communist Party of China. It is also the first out-of-town investigation after the two sessions of the National People’s Congress in 2023 and the start of the theme education of studying and implementing Socialism with Chinese characteristics Thought of the Supreme Leader in the new era.

　　From April 10th to 13th, in four days, Zhanjiang-Maoming-Guangzhou crossed the land of western Guangdong from west to east, and traveled thousands of miles from the Qiongzhou Strait to the Pearl River. The Supreme Leader General Secretary worked tirelessly, researching and thinking all the way.

　　Along the way, scenes are constantly changing: there are "golden waterways" of vehicles and boats, there are "marine guards" thriving into forests, there are green flowers in litchi orchards, and there are machines roaring in enterprise workshops … …

　　In this line, all faces come to the fore: fishery experts who cultivate improved varieties are full of confidence, villagers who taste the sweetness of litchi are smiling brightly, young people who carry out autonomous driving experiments are focused, and foreign representatives who are deeply involved in the China market are full of expectations … …

　　Investigation and study, the Communist Party of China (CPC) people’s "family heirloom".

　　Turn to Zhijiang Xinyu, and the first article at the beginning is "Research work should be" deep, solid, detailed, accurate and effective ". In the theme education just started, the CPC Central Committee decided to take "investigating and studying vigorously in the whole party" as an important content.

　　From the footprint of the general secretary’s investigation in Guangdong, we can deeply understand the true meaning.

　　It is very important to investigate the subject and object. Why go to Guangdong?

　　This is a well-thought-out choice: "I always have high hopes for the work in Guangdong" and "Guangdong is a window. Come to Guangdong to have a look and learn about the new progress and new atmosphere since the 20 th National Congress of the Communist Party of China. "

　　The general secretary’s previous visits to Guangdong coincided with an important node in the progress of the party and state.

　　As a "vanguard, pioneer and experimental area", Guangdong shoulders the heavy responsibility and does its part. During this inspection, the General Secretary entrusted Guangdong with a new major mission — — "Be in the forefront in promoting Chinese modernization".

　　Chinese-style modernization is an unprecedented great cause. From the theoretical breakthrough to the practical advancement, where are the "bridges and ships"? The general secretary’s trip is an anatomy of sparrows and a vivid case guidance.

　　The depth of investigation and the solid style of work are impressive.

　　Take Zhanjiang, the first stop of the investigation. Within one day, the General Secretary visited the South Base of the National 863 Plan Project, the mangrove area of Jinniu Island in Huguang Town, Mazhang District, Xuwen Port and Dashuiqiao Reservoir in xuwen county. The inspection site is far away, and the general secretary goes south along Leizhou Peninsula to the southernmost tip of mainland China.

　　Set out against the morning sun and return in the night, in order to have a look at the local development and changes and learn more about the actual situation.

　　Everywhere he went, the general secretary talked with the grassroots in detail about family affairs and calculated development accounts.

　　Under the litchi tree in Baiqiao village, Maoming, I asked about the price of litchi, sales channels, income of fruit farmers, and I was particularly concerned about the preservation of litchi. In the exhibition hall of GAC, questions were asked in great detail from the price to sales volume of new energy vehicles, from material technology to battery technology.

　　There are not only accurate and specific investigations, but also extensive discussions and exchanges. The general secretary personally touched the situation, directly listened to the reflection, and sought the "source of living water" with insight.

　　In Guangzhou Automobile Research Institute, a unique "research meeting" was held.

　　More than 10 representatives from all walks of life in Guangdong gathered together and met the general secretary face to face. Among them, there are strategic scientists, senior engineers, entrepreneurs, artisans from big countries, and heads of China District of many foreign companies.

　　The atmosphere at the scene was very lively. Everyone held a word, talked about their thoughts and experiences, and actively offered suggestions. The general secretary listened attentively, interjected questions from time to time and gave an in-depth response.

　　"Very cordial and kind" "I didn’t expect the General Secretary to know so much about marine fisheries" and "asked very carefully and specifically" … … This is the real feeling of the grassroots to see this "people’s orderly".

　　The party member cadres who accompanied the inspection said, "I was deeply encouraged and once again received a vivid and profound education by taking the party’s mass line and vigorously investigating and studying."

　　Investigation and research are problem-oriented and aim at guiding practice.

　　During this inspection tour in Guangdong, the General Secretary conducted in-depth research and deep thinking all the way, and made pulse consultation and precise guidance for key areas and key links to promote high-quality development and build a new development pattern.

　　From a reservoir, we understand the optimal allocation of water resources, and then seek an effective way to solve the imbalance of regional development.

　　On the levee of Dashuiqiao Reservoir, the general secretary looked up from afar: "You see, the water problem has been solved, and it can be further developed here." "This is a strategic issue, so we should look at it more deeply."

　　From a litchi orchard, we pay attention to the development of rural characteristic industries, and then think about how to comprehensively promote rural revitalization and promote the coordinated development of urban and rural areas.

　　Facing the enthusiastic villagers in Baiqiao Village, the general secretary said, "We should make common prosperity, bring the rich first and then push the rich later forward." "Rural revitalization should be in harmony with these ‘ The great man of the country ’ Combine. "

　　In the investigation of Guangzhou Automobile, from the production lines in the workshop to the laboratories of cutting-edge research, the general secretary was deeply touched and once again stressed: "We should attach importance to the real economy, take the road of self-reliance and realize self-reliance in science and technology."

　　The blueprint has been drawn and the horn has sounded. The key is to work hard and turn the blueprint into reality.

　　Start with research and open the way with research.

　　At the critical moment when the new journey started, the General Secretary set an example for the whole party with a vivid and profound investigation, and led the cadres in party member to make good use of "family heirlooms" and "basic skills", grasp the facts, make scientific decisions and do a good job in implementation.

　　On the coast of the South China Sea, "The Story of Spring" opens a new chapter. The general secretary’s words are full of confidence: "Chinese modernization has goals, plans and strategies, and will certainly be realized. We will move forward step by step. "

The national security-themed anti-espionage drama "Eye of the Storm" will take over the TV series "Right Youth" on Zhejiang Satellite TV and Oriental TV, broadcast on February 23, and be launched simultaneously on iQiyi and Tencent video.

The play is starring Yang Mi and Vin. Some netizens have noticed that after the broadcast of Eye of the Storm, it means that we have been screened by Yang Mi since we entered the Year of the Ox.

Yang Mi appeared in the Spring Festival Evening of New Year’s Eve; On the second day of New Year’s Day, it was immediately her new movie A Writer’s Odyssey; No, I have arranged another "Eye of the Storm" non-stop. This is a rare high-density new work in Yang Mi after years, following swords of legends, Tiny Times and breakup guru.

However, the big difference is that the last time Yang Mi frantically swiped the screen, it came easily, the box office sold well, and the ratings were bright, which made Yang Mi sit firmly in the post-85 s first-line Hua Dan seat. However, this time, it was not as easy as last time.

In the Eye of the Storm, Yang Mi is no longer the heroine of an idol drama who can only talk about love. She has become a serious and meticulous head of the reconnaissance department of the National Security Bureau. She must take a professional and dedicated work attitude, instead of laughing and joking to capture the audience. For such a breakthrough role, whether Yang Mi can rely on this role to prove that she can successfully reverse her image and step into the ranks of Tsing Yi, netizens have expressed their disappointment.

The first reason for not being optimistic is because of the behind-the-scenes team of the play. Whether it is a movie or a TV series, it is the director and screenwriter who decide the lower limit of the work. The most vivid positive case, the drama of Noon Sunshine House, even if the ratings are not as good as expected, why can each score get such a good score? The director and his team are the basics, and there is no difference.

The director of this film "Eye of the Storm", Jinsha, is probably unheard of by most netizens. So far, I tell you that she is also the director of "Building a Dream" and "Thunder Wars". I won’t talk about more. After seeing these two dramas, I know how to understand it naturally, and I will give up in minutes.

Liang Zhenhua, the screenwriter, is not very good either. His representative works, such as "Beauty in the West" and "Dog Seven", are second-rate. Under the background of such fierce competition in film and television dramas, he can’t get it at all.

Sometimes, the effect of 1+1 may not be equal to 2. This time, the director and screenwriter together are unlikely to be negative and positive. Therefore, the possibility of this drama being wonderful and good-looking is slim.

After talking behind the scenes, switch to the stage. In addition to starring Yang Mi and Vin, the rest of the actors, Wayne, Daisy  and Lawrence Wang, may not be familiar with their names, but they all know by looking at their faces. These are all contracted artists of Yang Mi Company who have been brought to one TV series after another by Yang Mi. In other words, this drama is another drama of Yang Mi dairy newcomers. Yang Mi can’t say for certain that he hasn’t been able to make any bright performance yet, so he has to leave all the limelight to the newcomers.

Finally, this drama is under the banner of "Contemporary National Security City Anti-Spy Drama", and the protagonists are a group of national security players who protect the country’s rare resources from being smuggled and traded by foreign forces. It looks very innovative. However, according to the usual "excellent tradition" of Chinese domestic dramas, no matter what kind of dramas they are, they may all be made into love dramas. Perhaps, the audience will have to watch the national security theme version of Meteor Garden again. Holding a new bottle of old wine, if Yang Mi goes back to the old road, he will undoubtedly wait for the audience to vomit.

Unfortunately, A Writer’s Odyssey, the new film released in Yang Mi this time, may face the situation that the cost is hard to recover. For this A Writer’s Odyssey, Yang Mi not only starred in N times, but also worked hard to promote it, stopped all his work and always participated in the activities of this film. Unfortunately, things are sometimes so unsatisfactory, and the box office results never come up, which makes Yang Mi’s hard work go down the drain and looks a little unlucky.

Yang Mi, born in 1986, is officially 35 years old this year. At this age, she can’t be counted as a flower as beautiful as jade, and she can never be called Little Hua Dan again. Yang Mi herself is well aware of the cruelty of the entertainment circle and the ruthlessness of the years, and tries to transform again and again. If it is still like this, she will miss the opportunity again and again, and this stormy entertainment circle will really make her untenable. On-Moon Arc

　　CCTV News:Recently, the Ministry of Human Resources and Social Security issued the "Thirteenth Five-Year Plan for Technician Education" (hereinafter referred to as the "Plan"), which is the first five-year plan for mechanic education of the Ministry of Human Resources and Social Security. "Planning" for the first time made it clear that graduates of intermediate classes, advanced classes and preparatory technician (technician) classes in technical colleges should be treated according to the equivalent of secondary school, junior college and undergraduate education.

　　The annual training volume of technical schools in China is more than 5 million, but the number of middle and senior technicians is insufficient.

　　By the end of 2015, there were 2,545 technical colleges in China, including 434 technician colleges with 3.22 million students, and the employment rate reached 97.4%, and the employment rate of key colleges reached 100%. At the same time, actively carry out all kinds of vocational skills training for the society, with an annual training volume of more than 5 million people.

　　At present, the number of middle and senior technicians in China is insufficient, the gap is large, the overall structure of professional skilled personnel is not reasonable, and the distribution of high-skilled personnel in regions and industries is uneven, which makes some high-level and high-quality industrial designs only stay on perfect drawings. This not only restricts the development of individual enterprises, but also adversely affects the overall level of China’s manufacturing industry. More seriously, it even makes the rise of national industries lack a solid foundation.

　　The central government has repeatedly proposed to attach importance to the training of high-tech talents.

　　In March this year, Li Keqiang, Premier of the State Council of the People’s Republic of China clearly stated in the government work report that it is necessary to "encourage enterprises to carry out personalized customization and flexible production, cultivate the craftsmanship of Excellence, increase varieties, improve quality and create brands."

　　On December 8th, this year, Ma Kai, Vice Premier of the State Council, pointed out that high-skilled talents are an important part of China’s talent team, the core backbone and outstanding representative of the workers’ team, an important force to innovate technical skills and create social wealth, and play an important role in promoting technological innovation, economic development and social progress.

　　Ma Kai emphasized that to implement the innovation-driven development strategy, implement Made in China 2025, promote economic upgrading, efficiency improvement and upgrading, and move towards the middle and high-end level, we must speed up the training of a skilled talent team with sufficient quantity, excellent quality and reasonable structure.

　　By the end of the "Thirteenth Five-Year Plan", a modern mechanic education system will basically be formed.

　　The "Planning" clearly stated that by the end of the "Thirteenth Five-Year Plan", a modern mechanic education system will basically be formed, in which the scale of running a school is suitable for market demand, the professional structure is suitable for industrial development, the integration of schools and enterprises runs through the process of running a school, the teaching reform realizes the combination of work and study, the internship and training are closely linked with jobs, the level and scale of skilled personnel training are more matched with economic and social development, and the social service function is more perfect.

　　The Plan puts forward six development goals.

　　"Planning" briefly summarizes the development status, existing problems and the situation faced by the national technical education, clarifies the guiding ideology of technical education during the "Thirteenth Five-Year Plan" period, and emphasizes the fundamental requirements, development orientation, training core, school-running concept and development purpose. It puts forward the basic principles of overall planning, employment orientation, connotation development and cultivation of craftsman spirit, and six development goals of "more reasonable layout, more perfect functions, more standardized management, continuous improvement of quality, more distinctive features and more optimized environment".

　　The Plan puts forward corresponding measures for the six major goals.

　　① Coordinate the coordinated development of the eastern, central and western regions, optimize the structure of technical colleges, vigorously develop technical colleges, support the development of industrial enterprises and private colleges, and stabilize the scale of educational system.

　　② It is clear that technical education must serve employment and entrepreneurship, development of skilled personnel, poverty alleviation and strengthening international cooperation and exchanges.

　　(3) put forward requirements from the aspects of standardizing the internal management, academic system, student status, funding, supervision and evaluation of technical colleges.

　　④ Strengthen the construction of specialties, teaching materials, scientific research and teaching, teachers and information.

　　⑤ Adhere to the characteristics of school-enterprise cooperation, high-end training and standardized development.

　　⑥ Guide all localities and industries to increase their support for technical colleges and universities in terms of policies, funds, projects and publicity.

　　For the first time, the Plan clarifies that technical school graduates are treated equally with graduates with corresponding academic qualifications.

　　① Put forward 10 main development indexes of technical education for the first time;

　　(2) Put forward six development goals from different latitudes of the development of technical education, and put forward specific measures accordingly;

　　③ It is proposed that the cultivation of craftsman spirit should be regarded as the key teaching content in technical colleges and run through the whole process of technical education;

　　(4) Emphasis is placed on strengthening the management and service functions of the competent organizers of technical colleges for technical education, and on the main responsibility of the human and social departments in the process of implementing the planning;

　　⑤ Insist on high-end leading, put forward to vigorously develop technician colleges, implement high-end leading plan of mechanic education, and focus on cultivating artisans in big countries;

　　⑥ For the first time, it is clear that the graduates of intermediate class, advanced class and preparatory technician (technician) class in technical colleges should be treated according to the equivalent secondary school, junior college and undergraduate education;

　　⑦ Make it clear that technical colleges should implement funds according to the standards of vocational colleges at the same level;

　　(8) Implement the spirit of relevant central documents, and put forward specific requirements for poverty alleviation, international exchanges and cooperation, and textbook construction;

　　Pet-name ruby pays more attention to standardizing school running and management, and systematically puts forward normative requirements from five aspects for the first time;

　　Attending to pay more attention to basic work and put forward requirements for enrollment, professional construction, teaching and research reform, etc.

There is still about a week before the Lunar New Year in the Year of the Loong, and the booking of New Year’s Eve in the catering industry is becoming more and more popular.

The whole is good! Reservations for New Year’s Eve in many places are better than last year.

Focusing on various provinces and cities, the New Year’s Eve dinner in many places is scheduled to be hot, and the scheduled situation is obviously better than the same period last year.

Beijing: According to the news of the Central Broadcasting Network, on January 29th, Shuo Yang, director of the Municipal Bureau of Culture and Tourism, introduced that the supply and demand of the hotel’s New Year’s Eve reservations were booming this year at the press conference of the cultural activities of the 2024 the Year of the Loong Spring Festival in Beijing. According to current statistics, the number of reservations for New Year’s Eve dinner has increased by 35% year-on-year, and package products such as "New Year’s Eve+Accommodation" have also been welcomed by citizens and tourists.

Shanghai: The Shanghai Municipal Commission of Commerce revealed to the media that the booking situation of Shanghai New Year’s Eve dinner this year is better than the same period of last year, and the ordering of some old-fashioned catering enterprises has completely recovered to the pre-epidemic level in 2019.

Hangzhou: Hangzhou Daily reported that as of January 30, there were 4,956 "New Year’s Eve" undertaking units in Zhejiang Province, and the number of reservations for "New Year’s Eve" exceeded 90,000 tables, including 2,951 hotels with reservations of more than 10 tables.

Wuhan: According to the statistics of Wuhan Catering Association, the annual dinner reservation is extremely hot this year, especially for family dinner, enterprise annual meeting and chamber of commerce association. At present, nearly 95% of New Year’s Eve dinners are booked at noon and evening, and more than 85% are booked from off-year to the 29th of the twelfth lunar month.

The above cities are just the epitome of the popularity of the New Year’s Eve dinner.

According to the data of Meituan, since January, the number of catering merchants who have launched the New Year’s Eve dinner package nationwide has nearly quadrupled, and the order volume of related packages has increased by over 300%. In the advance booking order of restaurant seats on New Year’s Eve, Shanghai, Beijing, Tianjin, Hangzhou and Shenzhen are among the top five in China.

Actively prepare for war! Major catering brands are well prepared.

New Year’s Eve dinner has always been a tough battle for catering people, and the market is recovering. According to Hongcan. com, many catering brands have made adequate preparations in advance for food preparation, staffing and business hours.

In view of the business arrangements during the Spring Festival this year, Haidilao has previously revealed that there will be over 600 Haidilao stores and over 400 delivery sites that will continue to open on New Year’s Eve and New Year’s Day this year. Since the second day of junior high school, the national sea fishing has fully resumed business. Haidilao Hot Pot New Year’s Eve Reservation and "Happy Banquet" sales are very popular. The New Year’s Eve Reservation is mainly based on family dinners, and there is a great demand for private rooms.

In an interview with Dayang. com, Guangzhou Restaurant also said that based on the group’s unified purchasing advantage, the purchasing department had made a Spring Festival guarantee agreement with suppliers at the end of last year to ensure the stability of purchasing price and quality during the Spring Festival.

In addition, in order to avoid dining congestion and more targeted stocking, "time-divided dining" and "New Year’s Eve set meal" have become the way for many catering businesses to serve New Year’s Eve.

For example, some time-honored restaurants in Guangzhou revealed to Hongcan. com that there will be two rounds of dinner in 2024, ranging from 1.5 hours to 2 hours, but they will basically end at 9: 30 in the evening, and the dinner will be based on "set meals", and some restaurants do not support ordering separately.

Escort! Associations launch initiatives on the New Year’s Eve market.

In order to give consumers a better consumption experience, many cities all over the country have issued "New Year’s Eve Proposal".

On February 1st, Nanjing Tourist Hotel Association issued the Proposal on Doing a Good Job in Spring Festival Service Guarantee, which advocated "clearly marking the price and operating in good faith to ensure the stable, open and transparent price of tourist hotel products".

On January 27th, Beijing Catering Industry Association issued the "Proposal on Further Regulating Beijing New Year’s Eve Market". It is mentioned that price control should be strengthened, the price level should be stabilized, and the sensation of "sky-high" New Year’s Eve should be avoided; No "seasonal price", no bid, no fictional original price, false discount, low price, non-performance of price commitments and other price fraud.

On January 27th, Wuhan Catering Association issued the Proposal for Safe and Civilized Production and Operation of Wuhan Catering Industry during the Spring Festival, advocating catering enterprises to consciously follow the principle of honesty and trustworthiness, clearly mark the price of drinks in menus and banquet recipes, and issue invoices on their own initiative to earnestly fulfill their responsibilities and obligations to consumers.

On January 26th, Ningbo Catering Industry and Cooking Association and the Municipal Market Supervision Bureau initiated an initiative, hoping that all catering units would adhere to honest management, not cheat customers, clearly mark the price of charged services and make reasonable charges; Take the initiative to provide consumers with consumption lists and invoices, so that consumers can clearly understand their consumption.

At the same time, Quzhou City, Taizhou City, Hefei City and other regions have also issued proposals for New Year’s Eve, advocating operators to implement safe and civilized production and operation.

△ Image source: Picture worm creativity

summarize

According to the latest data from the National Bureau of Statistics, in 2023, China’s catering revenue was 5,289 billion yuan, up 20.4% year-on-year, hitting a record high.

Looking back on the catering market in 2023, the word "recovery" was carried out throughout the year. As the beginning of the Lunar New Year, the "New Year’s Eve" is also an important observation point for the catering consumption in 2024. As far as the current situation is concerned, the overall New Year’s Eve market is improving, and some restaurants even have the situation that "one table is hard to find".

Some experts in the industry pointed out that the popularity of the New Year’s Eve dinner reflects the increase in consumer confidence and the overall recovery of the catering industry. Under the background of economic recovery, it is expected that the catering industry will continue to pick up in 2024.

The "fireworks" came back, and it also injected a dose of "cardiotonic agent" into major catering businesses. It is worth noting that the Spring Festival has a special season, so catering businesses should not only see the temporary glory, but also have a long-term vision, plan the whole year in advance and jointly meet the challenges of the new year.

Author: Red Dining Net Mai Yongyi

(Note: This article belongs to the commercial information published by Yangguang. com. The content of this article does not represent the views of this website, and it is for reference only. )

　　A car with an original price of 285,000 yuan was sent to a 4S shop after a car accident. After nearly five months of maintenance, the maintenance fee of more than 240,000 yuan has caused the owner to launch a long tug-of-war with 4S shops and insurance companies.

　　　(The loss amount quoted by the loss adjuster of the insurance company is 243,670 yuan)

　　4S shop: informal list, the actual cost is subject to the fixed loss.

　　In May last year, Ms. Mei bought a car at a price of 285,000 yuan in a 4S shop in Chengdu. On the afternoon of September 18th last year, Ms. Mei and her party had a car accident while driving, and the front of the car was seriously damaged. Ms. Mei was fully responsible for the accident.

　　The next day, because the accident vehicle was in the extended warranty period, the 4S shop that received the notice sent someone to tow the car to Chengdu to prepare for disassembly and inspection. In order to facilitate the repair of the car, on September 22nd, Ms. Mei authorized the 4S shop to repair the damaged vehicle and signed the Power of Attorney. At this time, Ms. Mei was told by the 4S shop that the cost of repairing the car was estimated to be "more than 100,000 yuan".

　　The "Power of Attorney" printed with the seal and the date of payment obtained from Ms. Mei shows that once the accident vehicle is dismantled, it can no longer be assembled. "After dismantling, the accident maintenance is not carried out in our company, and the user needs to pay the relevant dismantling fee. If the maintenance plan has been determined, it will not be possible to cancel this maintenance if the order has been made. " According to the power of attorney, after the accident vehicle is dismantled and inspected, the owner decides whether to repair it in the 4S shop.

　　"After the car was sent for repair, in the past five months, I went to the 4S shop no less than 20 times, but I was told that it was not repaired for the time being." Ms. Mei said. Until January 29 this year, Ms. Mei received a phone call from the 4S shop, saying that the car had been repaired and asked to pick it up. "After reading the bill of the 4S shop, I was instantly angry, 330,584 yuan! Even the engine is not broken, how can it be so high? " Ms. Mei showed the retained image of this "bill". On the 10-page bill, the total price shows that the working hours are 85,826 yuan and the accessories are 244,758 yuan.

　　According to Ms. Mei, she questioned the price on the spot. "At the beginning, the staff of the 4S shop asked me to pay the expenses on the bill, and asked me to pay the excess expenses beyond the fixed loss amount. Seeing my tough attitude, they said that they only need to pay 243,000 yuan. " However, Ms. Mei’s statement was denied by the relevant person in charge of the 4S shop. The person in charge said that the repair time lasted for nearly five months because the vehicle was seriously damaged and imported, and many parts needed to be imported. The 330,000 yuan "settlement bill" is not a formal list of maintenance expenses, so it is not the final price that customers or insurance companies need to pay, but the total price of all parts and working hours in the manufacturer’s DMS system (automobile dealer management system). "The actual repair cost will not exceed the fixed loss amount."

　　The person in charge said that Ms. Mei had this so-called "bill" because she came to the 4S shop that day and asked to see the maintenance project first. "We just gave her this bill." According to the 4S shop, this is also why the amount of the settlement bill exceeds the price of the accident vehicle (calculated by depreciation, the price of the accident vehicle is about 278,000 yuan after 4 months), but the owner has not been notified to apply for scrapping. On the same day, Ms. Mei also asked the insurance loss adjuster to provide the loss amount. The loss adjuster sent a short message, showing that the loss amount was 243,670 yuan. Ms. Mei said that this is also the first time that she has learned the fixed loss amount from the insurance company.

　　　Have you been informed of the high cost before repairing the car?

　　The owner insisted that he did not know, and the insurance company 4S shop admitted that there was an omission.

　　In the whole incident, whether the insurance company and 4S shop informed the owner of the damage and the repair amount before repairing the car is the biggest focus. Ms. Mei insisted that she had never received any notice from the insurance company or the 4S shop about the fixed loss amount and the repair cost during the nearly five-month repair time before January 29, that is, before picking up the car, but she didn’t know about the "sky-high repair cost" until she picked up the car. She believes that this is suspected of "strong buying and selling".

　　In this regard, the relevant person in charge of the 4S shop admitted that there were omissions in the work, but said, "What we can be sure is that Ms. Mei has been informed of the maintenance costs before picking up the car. We also communicated by telephone before the maintenance, but we really can’t provide relevant evidence. " The relevant person in charge of the insurance company admitted that there was no direct communication with Ms. Mei during the maintenance period of nearly five months. "Because the customer (Mei) signed a power of attorney with the 4S store after arriving at the store, authorizing the maintenance station to repair the accident vehicle, and the loss of this vehicle did not reach a total loss, the staff of our company has been communicating with the 4S store to determine the accident loss."

　　According to the insiders of insurance companies, under normal circumstances, insurance companies are obliged to inform customers of the fixed loss amount in time. After the fixed loss amount comes out, most of them will be sent to customers’ mobile phones through computer systems.

　　Overinvoicing is a "insurance fraud"?

　　The owner’s legal adviser said that the car was used by the 4S shop, and the 4S shop said that it would defend its rights.

　　On April 26, the insurance loss adjuster sent a text message to Ms. Mei, asking her to go to the 4S store to talk about the claim dispute. On April 28th, the three parties negotiated the solution in the 4S shop.

　　Finally, after negotiation, the 4S shop agreed that Ms. Mei would take the car away after paying the maintenance fee of 160,000 ~ 170,000 yuan. However, Ms. Mei asked the 4S store to issue an invoice with a fixed loss amount of 247,000 yuan (note: it is different from the amount sent by the loss adjuster before), and then settle the final payment after she claimed from the insurance company. This proposal was rejected by the 4S store. The relevant person in charge of the 4S shop said that during the negotiation, she promised that Ms. Mei could pay 160,000 ~ 170,000 yuan to pick up the car on the premise of how much she paid and how much she invoiced, and the rest of the money needed Ms. Mei to make an iou. The relevant person in charge of the 4S shop said: "It is impossible to invoice more in the financial process, and it is absolutely impossible to defraud insurance." The relevant person in charge of the insurance company responded that the general process of auto insurance loss determination is that after the insured or its trustee determines the accident maintenance unit, it informs the insurance company to negotiate to determine the loss, and then the insurance company collects complete claims materials and pays the compensation to the insured. In addition, Ms. Mei’s premium next year will not rise because of this accident.

　　In addition, Ms. Mei’s legal adviser, Cheng Peng, suggested that the accident vehicle had been repaired in January. "It was used as a tool car by the 4S shop, and we have evidence." They are going to take legal proceedings. In this regard, the 4S shop firmly denied that it would safeguard its legitimate interests.

　　　Lawyer’s statement

　　The owner can refuse to pay the expenses beyond the fixed loss amount, if the 4S shop is really invoiced or suspected of insurance fraud.

　　Li Xianglan, a lawyer of Beijing Dacheng (Chengdu) Law Firm, believes that if the 4S shop did not inform the fixed loss amount, it would infringe on Ms. Mei’s right to know and choose. At the same time, the insurance company failed to fulfill its obligation to inform, resulting in disputes. "In the living habits, the owner of the car goes to the 4S shop for maintenance, and the amount of maintenance is determined within the scope of the insurance company’s fixed loss. The 4S shop and the insurance company are both professional institutions, and they have long-term cooperation (vehicle maintenance and insurance claims). This lifestyle and business rules should be more clear. In view of the infringement of the 4S shop and the default of the insurance company, Ms. Mei can refuse to pay the maintenance fee exceeding the fixed loss amount, and the excess should be shared by the 4S shop and the insurance company. "

　　At the same time, Li Xianglan believes that "Ms. Mei paid 170,000 yuan, let the 4S shop open an invoice of 240,000 yuan, and then find an insurance company to settle the claim", which has violated the insurance contract and the principle of loss compensation in the insurance law. If the insurance company doesn’t know, it may be suspected of insurance fraud. If it knows, it may be suspected of falsely issuing VAT invoices.

　　Li Xianglan introduced that the principle of loss compensation means that when an insured accident occurs, the compensation the insured receives from the insurer should just fill the losses within the insured amount caused by the insured accident. Through compensation, the insured’s subject matter is restored to the state before the damage economically, and the insured is not allowed to gain additional benefits due to the loss. This is because the role of insurance is to compensate for losses, and some people can’t make profits because of insurance, otherwise it will bring serious moral hazard and insurance fraud.

　　In addition, Zhang Xinnian, a famous lawyer in Beijing, thinks that Ms. Mei’s behavior of settling the balance of maintenance fees for the 4S shop after looking for an insurance company is not fraudulent insurance, but at most it is an improper way to deal with the problem. If Ms. Mei asks the 4S shop to issue an invoice larger than the fixed loss amount, it will generally be considered as an attempt to defraud insurance. (Note: Sichuan Tongfuxiang Automobile Trading Co., Ltd. is a Volvo 4S store)

　　On October 5th, the movie "Finding You" starring Ma Yili and Yao Chen was released nationwide. The film shows the completely different life states of the two mothers played by Ma Yili and Yao Chen, among which the working mother played by Yao Chen has aroused heated discussion among many people. After watching the movie, many women in the workplace found their own shadow. However, the reporter’s investigation found that not being understood is only part of all kinds of pressures faced by working mothers, social views and recognition of their own values … … All kinds of pressures are bringing them all kinds of psychological problems.

　　The executive resigned and went home to give birth, but she seemed to be a different person.

　　He Min, 37, graduated from Waseda University in Japan and worked in a large enterprise in Chongqing for many years. At the age of 35, she became a rare female executive in the enterprise. In 2017, she married her husband who returned from studying abroad. Her husband was gentle and considerate, and their family conditions were excellent.

　　However, all this changed at the end of 2017 because of He Min’s pregnancy. Because she is an elderly woman, He Min decided to resign after careful consideration. "I hope to raise my children personally before they go to primary school." He Min thinks that intergenerational education has great disadvantages, and she is confident that with her ability, "it is easy to return to the workplace in the future."

　　He Min resigned, and this decision was initially supported by the whole family. But then, the family found that He Min was like a different person after resigning.

　　In the memory of father CSI, my daughter was a gentle and considerate person since she was a child, but as the days of waiting at home became longer and longer, He Min’s temper became bigger and bigger, and she showed a strong desire for control in all aspects of the family.

　　He Min requires that the whole family must get up before 7: 30 every morning, even if it is a weekend and her husband works overtime until the early hours of the morning, there can be no accommodation. Every dish in every meal at home, even in which supermarket to buy vegetables and meat at home, must be carried out in full accordance with her requirements. "If something is wrong, she will be furious." He Min’s harsh demands at any time and place make his parents breathless.

　　In addition to control, she also became suspicious. In the eyes of her husband, He Min, who was confident and generous in the past, disappeared. Just two months ago, He Min’s husband went on a business trip in other places. It was already 8 pm after work. He had already booked a plane ticket to Chongqing the next morning, but He Min suddenly insisted that her husband must come back that night, and the couple argued. Afraid that He Min would get angry and hurt his health, her husband had to rush to the airport that night to buy a business class ticket for the early morning flight.

　　"How did you become like this?" This is what He Min often hears in the quarrel. In fact, she has been in fear herself. "I know it’s wrong now, but I can’t control it." She felt that she was now in a panic: "Do I have to do nothing all the time?"? Can I really go back to my familiar workplace in the future? "

　　Last month, at the insistence of her family, He Min came to the psychological clinic. At this time, she discovered that she had serious psychological problems instead of simple emotional changes.

　　She wants to get closer to her son, but it makes the relationship between mother and child more tense.

　　Before the baby was born, He Min was already overwhelmed. She hoped that the pregnancy would end, and the busy life of raising the baby could dilute anxiety. However, things may not be as natural as she thought. Although some professional women have been mothers for many years, it is still difficult to find the right direction.

　　Li Mian, who lives in Eling, Yuzhong District, has worked as the operation director in a large state-owned enterprise for 20 years, and his son is 11 years old. Since her son was over 10 years old, Li Mian found that the relationship between her son and her has become the most alienated of the whole family. "In the summer vacation, he would rather stay at home with his grandparents than go to Disney with me."

　　Li Mian’s work is busy, and he often needs to work overtime or go on a business trip. He rarely gets home before 9 pm. "On weekends, I just want to stay at home and don’t want to go anywhere." Li Mian’s biggest embarrassment is that he has too little company for his son. "Usually his father is with him."

　　As his son grew up, Li Mian found that his son had resistance to himself. "I tried to hug him several times, but he dodged." Li Mian asked the child’s grandparents. Grandpa said, "He is afraid that he has some complaints about you. On weekends, he wants you to go out with him, but you stay at home by yourself." Li Mian felt even more guilty after hearing this.

　　In the first half of this year, Li Mian deliberately increased the time spent with his son, trying to finish his work before 7 o’clock every day, going home early to accompany his son in his homework, checking his homework and revising it together. On weekends, she will also take her son to the bookstore or climb mountains.

　　However, Li Mian found that in getting along with her son, she was under some pressure, which mainly came from not knowing how to get along with her son. Sitting with her son, she seems to be unable to find anything to say except studying. "Sometimes it’s clear that one second it’s fine, and the next, my son is unhappy. I don’t know why." At the same time, Li Mian’s son didn’t think it was a good thing for his mother to pay more attention. He told his grandfather, "Being nervous with my mother will only make me do things I don’t like."

　　Her own efforts backfired, which made Li Mian feel wronged. Although she felt tired at work, she was handy. She had handled all kinds of complicated relationships in society, but now she was nervous about every subtle expression of her son. "I don’t know, what’s wrong with me?"

　　(The protagonists in the text are all pseudonyms)

　　Chongqing morning post reporter Shi Heng

　　Working mothers at different stages have different pressures.

　　Jiang Chenggang, a psychologist at Chongqing Maternal and Child Health Hospital, said that working mothers are equivalent to one person taking on two roles: professional women and mothers. The double pressure brings them a lot of troubles. "Compared with men, they will project their feelings in the workplace into their families more, so the psychological problems they encounter are probably not just their own problems, but also the problems of the whole family."

　　"Working mothers have different troubles at different stages." Jiang Chenggang analyzed that when a professional woman just became a mother, because of the changes in physiological hormones and identity, her psychology became sensitive, and she also became suspicious, anxious and irritable.

　　The energy and energy of working mothers will always fluctuate back and forth between motherhood and working women’s identity. When the family needs her more, she will give more energy to the family; But when there are more things in the workplace, she is more involved in the workplace. Most of the time, women in the workplace can adjust themselves to achieve the balance between the two relationships. If the energy of the two identities is unbalanced and both sides are consuming her energy, problems will follow.

　　If the family doesn’t understand, support and complain, they will be alienated and feel lonely. In order to replace the lack of family feeling, they will seize the workplace and try their best to realize their value, and finally face the double oppression of the workplace and the family.

　　Don’t trap yourself in a role.

　　How do working mothers avoid psychological problems? Jiang Chenggang introduced that women’s own adjustment and growth play an important role. Before becoming a mother, professional women should have an appropriate expectation for their future life in advance, which should not be too high or too perfect. Many working mothers label their lives as working women and mothers, and bind themselves in such an identity, which is wrong. People should make themselves a person with multiple roles: you are not only a working woman, a mother, but also a tourist and a flower arranging enthusiast … … Don’t let the workplace and family occupy all your life.

　　In May of this year, Zhaopin and the Global Think Tank (CCG) jointly conducted a survey on the working mothers and released the "Investigation Report on the Living Conditions of Working Mothers in 2018". The report shows that the salary and rank of working mothers are higher than that of ordinary working women. 60% of stay-at-home mothers want to return to the workplace, pay attention to the convenience of commuting, and have higher job loyalty. However, they also generally encounter promotion bottlenecks. They think that career opportunities are less than those of men, and they encounter difficulties in work-life balance, transformation and promotion.

　　In addition, working mothers generally have the characteristics of high education.

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The design of Cadillac XT6 shows the luxury and dynamism of the brand. Its front face adopts a family-style shield-shaped air intake grille with exquisite chrome decoration, which looks elegant and elegant. Sharp headlight groups on both sides are connected with the grille, which further improves the recognition of the whole vehicle. On the whole, XT6’s body lines are smooth and powerful, creating a luxurious and fashionable atmosphere.

Cadillac XT6 has smooth and powerful side lines, with a body size of 5056mm*1964mm*1780mm, a wheelbase of 2863mm, a front tread of 1687mm and a rear tread of 1683mm, creating a spacious and comfortable seating space. Equipped with 235/55 R20 tires and dynamic rim design, it further enhances the sporty atmosphere of the whole vehicle.

The interior design of Cadillac XT6 shows the perfect combination of luxury and technology. The cockpit adopts advanced leather steering wheel and is equipped with electric up-and-down and forward-and-backward adjustment functions, so that the driver can adjust to the most comfortable position according to his own needs. The center console is a 10-inch touch screen, which supports voice recognition control of multimedia system, navigation, telephone and air conditioner, providing users with a convenient operating experience. In addition, the front seats also have heating and ventilation functions to ensure the comfort of passengers in different seasons. The seat is made of high-quality leather, and the main and co-pilot seats support a number of adjustments, including front and rear adjustment, backrest adjustment, height adjustment and lumbar support, providing an excellent riding experience. The rear seat supports front and rear adjustment and backrest adjustment, and can be laid down in proportion, which increases the practicability of the vehicle. The car is also equipped with multiple USB and Type-C interfaces to meet the needs of modern drivers for charging and data transmission.

Cadillac XT6 is equipped with a 2.0T turbocharged engine, with a maximum power of 174kW(237 HP) and a maximum torque of 350 N m. With a 9-speed automatic manual transmission, it provides powerful power and smooth shifting experience for the vehicle.

The owner of car home said that the Cadillac XT6 was domineering in appearance, and its inner face value was definitely in the first place in the same class. The first thing was to look at its appearance, and finally it was decided to choose this car by comprehensive experience.

1905 movie network news　On September 27th, a special film was released by the director, written by Ma Yingli and starring. In the special film, the leading actors talked about their true feelings of cooperation with director Lou Ye, and thanked the director for his unique shooting method, which provided a highly free performance space, which made them feel very enjoyable. After the film, they seemed to experience the life of the role.

The film Lanxin Grand Theatre is adapted from Hong Ying’s novel The Death of Shanghai and Yoko Guangli’s novel Shanghai. The film is directed by Lou Ye, written by Ma Yingli, starring Gong Li and Mark Chao, and co-starring.

Lou Ye is good at giving full play to the actor’s possibilities.

In order to restore the prosperity of the Bund, an international metropolis in the 1940s, many international stars in the film expressed their great honor to cooperate with director Lou Ye. Pascal Gregory, a French national treasure actor, plays the adoptive father of the heroine Yu Yan in the film. He said that the filming was very special and Lou Ye was "a very great artist" in his eyes. As an "imperial" actor who has cooperated with the director for four times, Zhang Songwen believes that this "special" mainly comes from the shooting scene of director Lou Ye. "You can’t see people from other departments, only actors are acting." Instead of stipulating what actors should do, let them freely play their own ideas and act without scruple, so that actors and roles can be integrated. Lou Ye’s unique directing method makes Lanxin Grand Theatre both realistic in life and poetic in drama. Mark Chao, who plays Tan Na in the film, bluntly said, "Director Lou Ye must be one of the directors that many actors want to cooperate with. "

A film whose texture can be seen from the image alone.

The director’s special feature released this time, in addition to the wonderful sparks that the main creative staff collided with at the shooting scene, also revealed the unique image style of Lanxin Grand Theatre. In the behind-the-scenes interview, starring Gong Li especially hoped that the audience would pay attention to the image texture revealed by the poster of the film behind her. In addition, she also mentioned that director Lou Ye paid great attention to putting makeup on the actors as little as possible, instead of foundation, to preserve the perspective of the actors’ skin. It is precisely because of the insistence of "Lanxin Grand Theatre" that it is close to the characters in hairstyle, makeup and clothing that the actors can find the right role, just like returning to that era.

The film "Lanxin Grand Theatre" will be released nationwide on October 15th, so stay tuned!

Special feature of 1905 film network On January 18th, the new film directed by Sheng Ding will be released in the mainland. We are no strangers to the word "true colors of heroes". It must be the most classic Hong Kong film in 1986 that flashed through our minds.

It is nothing new to remake old films. Last year alone, we saw many domestic and foreign films being re-created. However, it is difficult to remake a new one.

In 1986, John Woo directed a remake, which was adapted from the film of the same name made by director Kong Lung in 1967, starring Xie Xian, Shi Jian and Du Ping. Wu Yusen added his romantic style to the film, and the aesthetics of violence was a great success.

What’s the difference between Heroes 2018?

Hero 2018 is a film that director Sheng Ding pays tribute to the classics. Sheng Ding compared making this film to a gamble. He always wanted to specialize in the field of action cops and robbers, and planned to make some different changes in this film.

In fact, the story of "Heroes 2018" is no stranger to us. Zhou Kai, played by Wang Kai, participated in smuggling and was arrested and imprisoned by his younger brother Zhou Chao. Three years later, Zhou Kai was released from prison and reformed. Darren Wang plays Marco in the film, and Zhou Kai is involved in smuggling activities with him.

Yu Ailei’s A Cang was originally Zhou Kai’s subordinate, but by the time Zhou Kai got out of prison, he had become a drug dealer leader. In order to obtain information about Zhou Kai’s overseas customers, A Cang set him up.

Ray Ma plays Zhou Chao in the film, a drug policeman. Zhou Kai later cooperated with the police, and after arresting Cang, he made up with Zhou overweight.

"The True Color of Heroes 2018" enabled Wang Kai, Ray Ma and Darren Wang to form a brotherhood, and they went through fire and water with each other, showing both brotherhood and friendship between life and death. This passage is basically the same as the classic "The True Color of Heroes".

The change made by Sheng Ding lies in putting the general environment in the mainland and making minor adjustments to the role’s professional identity. He made it very clear that individual paragraphs in the film are a complete tribute, including the Battle of the Pier. I believe you can also find the shadow of the previous work when watching it.

In addition, the new version of "The True Color of Heroes" has a strong supporting cast. Yu Ailei has played a small role in many films, and he stole the leading role when he was not careful.

The other two, Lin Xue and Wu Yue, are equally amazing. Lin Xue is a golden supporting role, full of old drama bones, and Wu Yue slaps the drama quite badly.

How good is the old version of Hero?

Looking back at The True Color of Heroes directed by John Woo in 1986, it not only created the personal style of violent aesthetics, but also made the friendship among Tommy Tam, Chow Yun Fat and Leslie Cheung even more touching.

Chow Yun Fat plays the role of MARK, which is what we usually call Mark. Tommy Tam plays Song Zihao, an important member of a Hong Kong counterfeit money gang, and Leslie Cheung is his younger brother Song Zijie in the film.

In the movie, Song Zihao was betrayed and shot in prison when he went to Taipei to talk business. In order to avenge his brother, Mark went to Taiwan Province alone. As a result, his leg was injured and he became lame.

On the other hand, Song Zijie was admitted as a police officer and learned that his own brother Song Zihao was a triad society. This completely broke his relationship with his brother, and he decided to use his police identity to uproot the underworld.

The fates of the three men are intertwined. After Song Zihao was released from prison, he turned his back on the dark and wanted to prove it to his younger brother, hoping to get his understanding. But Zijie didn’t accept it. At this time, they were also threatened by Tan Cheng, a former gang leader, and were tested in all aspects.

Judging from the plot, there is really little difference between the old and new editions. But several actors performed quite well.

Chow Yun Fat’s interpretation of Mark is the best annotation of the word hero in our hearts. Whether he and Soong Tzu-chieh tell the painful experience of their first order to tears — —

Or meet Song Zihao again in the underground parking lot after plummeting — —

And finally, in the middle of the night at the dock, he taught Song Zijie that he should see his brother’s reformed side — —

His smile and tears in his eyes all reveal a unique heroic attitude, sometimes with a touch of pique. His cigarette lighting in front of the camera became a classic among the classics.

Song Zijie, played by Leslie Cheung, is young, so he has a full sense of justice, which can better reflect Mark’s heroic bearing from his character.

Director Sheng Ding personally went into battle to edit and shed tears several times.

Sheng Ding is both a director, a screenwriter and an editor in The True Color of Heroes 2018. He said that the filming time of this film was not very long, only 50 days, but the post-editing took 6 months.

The whole film of "The True Color of Heroes 2018" was cut by Sheng Ding himself. In the process of editing, he was deeply moved by several paragraphs in the film and cried several times. He said that he focused on depicting the delicate feelings between men in "Heroes 2018". This is exactly what Sheng Ding wants the audience to feel in The True Color of Heroes 2018.

In fact, when we watched The True Color of Heroes directed by John Woo, besides the smooth action scenes such as explosions and gun battles, the brotherhood was also impressive. Sheng Ding himself said, "The True Color of Heroes 30 years ago, on the surface, was a big action, explosion, speeding and fighting. In fact, its power point or what really touched people was literary drama, which was the texture of people, or the kind of gas field of people."

Regarding the tribute to John Woo’s "The True Color of Heroes", Sheng Ding said in an interview with the China film report: "I just pay tribute. I didn’t copy it. I still have something new that belongs to the present." In his new film, Sheng Ding continues his unique "little person perspective" and endows him with new elements and new soul.

Wang Kai Ray Ma changed his image and became a tough guy.

Sheng Ding boldly used three actors, Wang Kai, Ray Ma and Darren Wang, in The True Color of Heroes 2018, but in our impression, they seem to have a certain distance from the tough guys.

Wang Kai once worked with Sheng Ding. At that time, although he played Fan Chuan as a sharpshooter, he still had some cold temperament. In "Heroes 2018", he must completely transform again.

Director Sheng Ding said that on the first day of joining the group, Wang Kai was cut off by an inch. He hopes that this role conforms to the state of the mainland and is obviously different from the old version. Wang Kai himself likes this big brother image, and emphasizes that "a tough guy needs an inner strength".

Wang Kai has shooting, Sanda and diving scenes in the film, and he also tries to add some mass at the right hypochondrium, evil spirits and Jianghu spirit. When shooting a scene of jumping into the sea, it was particularly cold. He fell into the water wearing thick clothes and his weight was several times higher than usual. After staying in the sea for a minute, my leg cramped. This is a challenge for Wang Kai, who is not good at water.

Ray Ma has always been a cream boy in our impression. In Hero 2018, he turned into a drug policeman. Knowing the impression of others on himself, he said: "I am really good at playing!" In Hero 2018, he not only fights with his bare hands, but also has quite a lot of gun battles.

Playing opera is still the most popular in the mainland of China. This time, he still incorporates the temperament of teasing in the shaping of his role, which is a subversion. You know, the original eldest brother was played by Chow Yun Fat. It is very difficult to surpass it, and it may be a good way to add your own understanding.

As brothers in distress in the film, the three naturally need to cultivate their friendship. Ray Ma revealed that she was often eaten and drunk by Wang Kaila after filming.

It is worth mentioning that the design and guidance of the action drama of this film is still completed by the adult class, who once cooperated with Sheng Ding in Flying Tiger on the Railway. Clean action scenes are combined with Sheng Ding’s iconic quick editing, which increases the visibility. In particular, the film puts the scene of Taiwan Province’s revenge in izakaya, which is a new experience.

The heroes in John Woo’s movies are always in tears, and they will not lose their humanity in the most terrible situation. Sheng Ding’s films always add a lot of commercial elements, and sharp editing is his greatest feature. Such a collision between them is expected.

The success of Save My Mister has made everyone pay attention to Sheng Ding. So, will Hero 2018 be his other Save My Mister?