Yuantong rose by 70% and Yunda Shentong rose by 30%. What has Tongda experienced in these six months?

After taking the lead in releasing the announcement that the annual performance exceeded expectations, Yuantong’s share price rose by a daily limit on the 11th, with the cumulative maximum increase of 107% since the low of 8.79 yuan on July 28th.

The rise and fall of share price is a barometer of the development of the industry. In the long run, since the share price of Tongda Department fell into a trough in August, the share price of Yuantong has risen as high as 67% in the past six months, and Yunda and Shentong have also generally risen by about 30%.

Policies for the standardized development of the express delivery industry have been intensively introduced recently, and policy upgrading will become the biggest supporting force to break the volume competition in the express delivery industry.

| 01 Single-ticket revenue growth leads the way

"In 2021, it is estimated that the net profit will be 2 billion to 2.2 billion yuan, an increase of 233 million to 433 million yuan year-on-year, with an increase of 13.20% to 24.52% year-on-year; In the fourth quarter, it is expected to achieve a net profit of 1.046 billion to 1.246 billion yuan, an increase of 665 million to 865 million yuan year-on-year, with a year-on-year increase of 17.468%-227.20%. "

On January 10th, as the first express delivery company, its performance also exceeded market expectations. In particular, the net profit in the fourth quarter increased by nearly 2 times year-on-year, compared with the third quarter.The increase rate is as high as 239.61%-304.54%.

Under the continuous high pressure of the industry’s anti-involution, express delivery companies have fully returned blood in the peak season. Taking Yuantong as an example, compared with the low point in July 2021,In November 2021, Yuantong’s single ticket revenue has increased by 28.22% to 2.59 yuan.The increase leads the whole industry. At the same time, the growth rate of single-ticket revenue of Yunda, Shentong and SF in November also fully recovered.

Yibao. com understands that the substantial improvement of single ticket revenue is not only the reason why the price war in the industry has stopped, but more importantly, the improvement of Yuantong’s own timeliness and service capabilities has led to the optimization of customer structure, cost reduction and efficiency improvement, and the improvement of bargaining power.

Guohai Securities believes that under the background that vicious competition has stopped, industry prices have stabilized, and companies’ strategies have shifted from share priority to profit priority, Yuantong’s investment in digitalization and automation is about to usher in a dividend period, or it will enjoy a steady expansion of scale, a slight increase in single ticket revenue and a continuous improvement in costs.

At the same time, Yuantong continued to accumulate strength in the capital market. On December 3, 2021, YTO Express disclosed a total amount of 3.79 billion yuan, and the number of fixed issuance targets was finally determined to be 16. A number of top-notch institutions at home and abroad, including harvest fund, UBS AG and Gaoyi Assets, appeared.

In terms of market value, as of the close of January 11th, the market value of Yuantong was 64 billion, and that of Yunda was 63 billion. From capital to market,The battle for the second market share between them will continue to be staged.And it is expected to narrow the gap with Zhongtong in 2022.

Although Yuantong’s performance exceeded expectations, it is generally believed in the industry that the vicious price war will be suspended, but the express price war will not stop. Yuantong still faces the tests of terminal, service and cost reduction.

| 02 Business volume and market share are no longer unique.

Since 2022, the high-pressure situation at the level of express delivery supervision has not weakened.

On January 7, the State Post Bureau issued the draft of the Measures for the Administration of Express Delivery Market (Revised Draft) for comments.Re-emphasize that express delivery service should not be provided below the cost price.Protect the legitimate rights and interests of courier brother’s labor remuneration. Without the consent of the user, the express delivery enterprise shall not confirm the receipt of the express mail, and shall not deliver the express mail to the express terminal service facilities such as intelligent express box and express service station without authorization.

Yibao. com found that a series of policies are forcing express delivery enterprises to improve their service level, soliciting opinions, and proposing punishment measures for acts beyond the business scope or geographical scope of business license and entrusting other unqualified enterprises to operate express delivery business, so as to guide the express delivery industry to compete healthily and orderly.

The policies of the express delivery industry have been intensively introduced, the short-term price center of Tongda has moved up, the medium-and long-term development direction has been determined, and the industry has ushered in a turning point in competition. At the same time, the national video conference on postal management in 2022 predicts that the express delivery business volume will reach 122.5 billion pieces in 2022.The year-on-year growth slowed down to around 13%.

Under the background that the industry growth will obviously slow down and the price war will maintain a moderate trend, Yibao. com believes that express delivery enterprises can only promote the integration of core resources to enhance market competitiveness through service innovation, rational competition and protection of the legitimate rights and interests of practitioners.

In fact, since last year,Tongda has successively tested high-end service products to achieve differentiated positioning.Including yuantong yuanzhunda, yundazhi orange net, zhongtong Biao Kuai and Kuaidi network, etc., whether the head players can gradually shift from pursuing high growth rate to high quality has also become a major attraction in the express delivery market in 2022.

Regardless of the macro-environment or micro-market, from the beginning of 2022, the competition of express delivery industry will no longer be limited to the field of e-commerce, and market share and business volume are no longer the only indicators to measure the competition of express delivery enterprises.

Bo Huang said hello to Shu Qi, and 80,000 Hefei spectators cheered for The Island.

1905 movie network news Directed and directed by Bo Huang, the film starring Wang Baoqiang, Shu Qi, LAY, Yu Hewei, Wang Xun, Li Qinqin and Li Youlin will be released nationwide on August 10th. On August 1st, director Bo Huang came to Hefei with starring Wang Baoqiang and Wang Xun to start the sixth leg of the "Summer National Construction Bank". This time, the three of them came to Tianjie, Wulishan together, shared the behind-the-scenes story of the movie The Island, and joined the people of Hefei in the summer group building. The third floor outside the League building site was surrounded by people. According to statistics, there were about 80,000 people. Sure enough, no matter how hot the weather is, it can’t stop the enthusiasm of the audience!

Bo Huang called Shu Qi a goddess at the scene and said hello to her. The 4U Brothers and Hefei people jumped rope together.

The film’s content was shared with the fans. Director Bo Huang described it as a story about "a group of people landed on an island, and what happened between 10 girls and 20 boys was related to life and death, love and so on", and revealed that Bao Qiang was the first "king" among this group of people. Baoqiang himself also said that "the role played in it has never been played before." Wang Xun describes his role as an ordinary person who strives to survive and brings joy to the audience. In addition, Bo Huang also shared that Shu Qi was his goddess in the movie, and said that Shu Qi asked himself to say hello to the audience before the Hefei delegation.

In order to let the audience understand the core of the story more directly, Wang Xun, Wang Baoqiang, Bo Huang, and Hefei people held a summer group building together. This time, there are 15 lovely "female generals" who are divided into three teams to restore the collective activities in the film — — Skipping rope. Finally, Wang Baoqiang Wang Xun shook the rope for the director, and the rope shook faster and faster in the shouts of the audience. The director who was "skinned" said that everyone was too enthusiastic.

Enthusiastic audience praised the movie with rich words on the spot, and the whole audience cheered for the movie loudly together.

Today, Wulishan Tianjie is surrounded by enthusiastic people in Hefei. According to incomplete statistics, there are 80,000 people at the scene, which can be said to be full of fans and friends. The lucky audience who were drawn on stage to reunite with the main creator expressed the love of Hefei people: The film The Island was very good in Hefei local dialect.

The founders were also very moved because everyone overcame the hot weather to support the film on the spot. Director Bo Huang revealed his uneasy feelings to everyone: "For the first time in my life, I filmed my first director’s work, so I especially hope that the audience can support me. Because the film has not been released yet, I am not very confident in my heart for such a long time." After listening to this, the audience shouted together to cheer for the film. Thanks to the voice of Hefei audience and their support.

"One Card" to Receive Financial Subsidies for Huimin and Huinong

Solve the problems of "multi-line card" and "separation of people and cards" from the source, benefiting the people and farmers-
Financial subsidy funds "one card" to receive

Minimum living allowance, living allowance for disabled people with difficulties, subsidies for purchasing agricultural machinery … In recent years, with the continuous strengthening of the national policy of benefiting the people and farmers, a large amount of financial subsidy funds have been distributed through direct remittance to beneficiary people’s bank cards (including social security card bank accounts), passbooks, etc. (hereinafter referred to as "one card"), which has played a positive role in facilitating the service of the people. However, at the same time, there are also some problems such as piecemeal overlapping of subsidy projects, irregular management of subsidy funds, untimely and inaccurate payment of subsidies, which have affected the implementation effect of the policy. In 2019, the relevant departments of the State Council carried out special governance activities in depth, and explored and formed a number of governance measures that can be replicated and popularized while seriously investigating and dealing with relevant outstanding problems.

In order to deepen the effectiveness of governance, with the consent of the State Council, the Ministry of Finance, the Ministry of Agriculture and Rural Affairs, the Ministry of Civil Affairs, the Ministry of Human Resources and Social Security, the National Audit Office, the the State Council Poverty Alleviation Office, and China Banking and Insurance Regulatory Commission jointly issued the Guiding Opinions on Further Strengthening the "One Card" Management of Financial Subsidies for Benefiting Farmers.

In 2023, one platform will be distributed.

According to the opinion, by 2023, all financial subsidy funds for benefiting the people and benefiting farmers that are directly paid to households will be distributed in principle through the "one card" method; The regulatory pattern of overall planning by the central government, overall responsibility by the province and implementation by cities and counties has been basically completed; The realization of "one list management system" and "one platform to manage distribution" has significantly improved the scientific nature of subsidy policies and capital performance.

The distribution and use of "one card" funds will be innovated in the following five aspects: First, the list of subsidy policies will be announced to the public, so as to promote reform openly and accelerate the progress of clearing and integrating subsidy policies and project funds. At the latest by the end of June 2021, all provinces will centralize and unify the list of public subsidy policies to the society, and make dynamic adjustments in future years and announce them to the public in a timely manner. The second is to standardize the issuing financial institutions and solve the problems of "multiple cards are issued", "one person has multiple cards" and "separation of people and cards" from the source. The third is to standardize the process of granting subsidy funds, plug loopholes, and realize the institutionalization of management rules, standardization of procedures and clear operational authority. The fourth is to build a centralized and unified management platform to realize centralized collection and management of relevant data and provide guarantee for information disclosure and strengthening supervision. Fifth, disclose subsidy information according to laws and regulations, and actively accept supervision by the masses and public opinion.

Agricultural subsidy policy is an important part of the national policy of strengthening agriculture and benefiting farmers. The relevant person in charge of the Ministry of Agriculture and Rural Affairs said that it will further strengthen coordination and cooperation with relevant departments and do the following main tasks: First, vigorously promote the information management of agricultural subsidy data, establish and improve the verification and supervision mechanism for accurate subsidies to households, and promote the unified and centralized distribution of subsidies for benefiting farmers, so as to achieve "one policy and one card", and prohibit "issuing cards outside the card" and "layer-by-layer transfer"; Constantly optimize and improve the management mechanism of agricultural subsidies, improve the management mode of "big project+task list" for agricultural-related transfer payments, and grasp the key links such as task list and performance target formulation, fund allocation, task release and performance evaluation, so that the "one card" can truly become a "clear card", "happiness card" and "affordable card" for farmers; Continue to increase the inspection and punishment of violations.

Social assistance funds such as the minimum living security, assistance and support for the extremely poor, and temporary assistance are the "life-saving money" of the people in need, which is related to the vital interests of the people in need. The relevant person in charge of the Ministry of Civil Affairs said that the two subsidy funds for the disabled will be socialized and deposited in the disabled account through financial institutions. At the same time, we will do a good job in information sharing and data docking, strengthen the monitoring, comparison and dynamic management of subsidy information, and promote the open, transparent and standardized management of subsidy funds.

Carry out the social security card as the carrier to distribute funds.

The opinions are clear, and it is encouraged to implement the social security card as the carrier to distribute subsidy funds. The person in charge of the relevant departments said that the General Secretary of the Supreme Leader proposed at the symposium on solidly promoting the integrated development of the Yangtze River Delta that it is necessary to explore the establishment of a "one card" for residents’ services with social security cards as the carrier. Social security cards have a good mass base, and the number of cardholders has reached 1.329 billion, covering about 95% of the population. They are widely used in the fields of people’s livelihood services such as social security payment, payment of benefits, medical treatment and medicine purchase. Issuing financial subsidy funds for benefiting the people and farmers through social security cards is conducive to continuously optimizing the government’s basic public services. Taking Sichuan Province as an example, since the "one card" special governance was launched in 2018, all the financial subsidies for benefiting the people and farmers have been collected into social security cards for centralized and unified distribution, which has achieved good practical results.

The social security card is used as the carrier to distribute subsidy funds. For the people who enjoy subsidies, it is not necessary to apply for bank cards and register bank accounts repeatedly; For grass-roots staff, online verification can improve the audit efficiency and shorten the distribution cycle; For government departments, the payment of subsidies through the social security card "one card" can realize the centralized collection and management of all kinds of distribution information, which is conducive to strengthening the supervision of funds and making every penny safely and timely distributed to the masses.

Strengthen the supervision of special funds

The opinion requires the relevant departments of the State Council to further strengthen communication and coordination, establish and improve the inter-departmental joint working mechanism, and continuously strengthen daily management, supervision and inspection; Relevant local departments at all levels should further strengthen management, timely discover and correct the problems existing in subsidy distribution, effectively form a joint force of supervision, and ensure that subsidy policies are effective.

The relevant person in charge of the the State Council Poverty Alleviation Office said that according to the relevant arrangements of the central government, after the completion of poverty alleviation, the requirements of the "Four Don’t Pick" should be strictly implemented, and the relevant policies remained generally stable. In the next step, in combination with the implementation of the opinions, the poverty alleviation department should continue to improve the announcement and publicity, and implement the requirements of "the results of the allocation of special poverty alleviation funds by the central, provincial, municipal and county governments will be made public, and the arrangement of poverty alleviation projects and the use of funds at the rural level will be announced and publicized", giving full play to the supervisory role of the 12317 poverty alleviation supervision and reporting telephone, the resident team and the first secretary; At the same time, it will optimize the distribution process, establish a regular data exchange mechanism with relevant departments, and embed poverty prevention monitoring data into the dynamic monitoring platform; In addition, it will strengthen the normalization supervision, cooperate with relevant departments to strengthen the supervision, inspection and performance evaluation of the use of poverty alleviation funds and projects, urge local governments to rectify violations of discipline and discipline in poverty alleviation, and actively cooperate with discipline inspection and supervision institutions to carry out special governance on corruption and work style in poverty alleviation.

The relevant person in charge of China Banking and Insurance Regulatory Commission said that China Banking and Insurance Regulatory Commission will urge the agency financial institutions to strictly implement the agency agreement, improve the timeliness and accuracy of subsidy funds distribution, and encourage them to provide free, timely and itemized subsidy information notification services; Urge the financial institutions to provide convenient inquiry and withdrawal channels to the subsidized masses, and provide timely distribution information to relevant departments according to regulations; For financial institutions that do not strictly implement the real-name registration system in their work and have risks such as illegal agency and fraudulent subsidies, organize investigations, inspections and serious accountability. (Reporter Qu Zhehan)

Enough popular science: You actually know squamous cell carcinoma, adenocarcinoma, large cell carcinoma and small cell carcinoma.

  CCTV News:What kind of cancer is squamous cell carcinoma? Heard of lung cancer, stomach cancer and breast cancer … … Where is squamous cell carcinoma? In fact, it can exist in many parts of the human body, and it is mutated from the squamous cells of the body, which has to start from the "source" of cancer.

  Cancer is a general term, which is considered to be a kind of disease originated from cell mutation. Related studies have found that mutations caused by DNA replication errors account for about 2/3 of the total number of human cancer mutations. Tissues with more cell divisions have a higher probability of developing tumors. Therefore, squamous cell carcinoma (squamous cell carcinoma), adenocarcinoma, large cell carcinoma and small cell carcinoma are all classified into malignant tumors according to different histopathology.

  Taking lung cancer as an example, lung malignant tumors mainly include lung squamous cell carcinoma, lung adenocarcinoma, large cell lung cancer and small cell lung cancer, and the first three can be collectively referred to as non-small cell lung cancer. For example, Li Lei is the representative of the English class in the class, the squadron leader and the head of the extracurricular interest group. When it comes to these titles, Li Lei is the only one. But when it comes to English class representatives, there will be one in every class in that school, not just Li Lei.

  Closer to home, squamous cell carcinoma, as its name implies, has a "mutation" in squamous cells. Its location is common in skin, adnexa and mucous membrane. Generally speaking, it is easy to get sick in areas that are in direct contact with food and air, such as skin, esophagus, cervix, vagina and other areas covered with squamous epithelium. It can also be seen in bronchus, bladder and renal pelvis.

  The epidemiology of squamous cell carcinoma in different organ systems is different, and the representative ones are as follows:

  Squamous cell carcinoma of the lung accounts for about 30%-35% of all lung cancer patients, mainly central lung cancer, and peripheral squamous cell carcinoma is less. Many cases originated from segmental and subsegmental bronchial mucosa, which are common in elderly men.

  The incidence of esophageal squamous cell carcinoma in China is relatively high, accounting for more than 90%, mainly occurring in the border areas of Taihang Mountain, Qinling Mountain and Fujian and Guangdong.

  Squamous cell carcinoma in oral and maxillofacial region accounts for about 58.6% of malignant tumors in maxillofacial region, and malignant foot tumor in oral mucosa is mostly squamous cell carcinoma, which is common in gums, tongue, cheeks, floor of mouth, hard palate and lips, and mostly occurs in the elderly population, especially in men.

  Squamous cell carcinoma of eyelid ranks third among three common malignant tumors of eyelid epithelium. It is common in middle-aged and elderly patients. Both the upper eyelid and the lower eyelid can be affected, but the lower eyelid is more common. Especially in the transition of skin and mucosa at the eyelid margin.

  Whether it’s squamous cell carcinoma or adenocarcinoma, I hope you don’t come to me. However, the situation of prevention and control of malignant tumors is still grim. In China, the incidence and mortality of lung cancer, liver cancer, gastric cancer, esophageal cancer and cervical cancer in developing countries are relatively high, while colorectal cancer, prostate cancer and thyroid cancer in developed countries have also increased significantly in recent years.

  In January 2019, the National Cancer Center released data. In 2015, the incidence of malignant tumors was about 3.929 million and the death was about 2.338 million. On average, more than 10,000 people are diagnosed with cancer every day and more than 7 people are diagnosed with cancer every minute.

  At the same time, the cancer burden is on the rise. In recent 10 years, the incidence of malignant tumors has increased by about 3.9% every year, and the mortality rate has increased by 2.5% every year.

  With the process of urbanization and aging in China, the popularity of westernized lifestyle in the economic transition period, and the accumulation of environmental pollution and occupational exposure in the process of industrialization in China, the double burden of cancer in China will aggravate the overall morbidity and mortality in the future.

  In June 2019, the State Council issued the Opinions on Implementing the Healthy China Action, proposing to promote early screening, early diagnosis and early treatment through the implementation of cancer prevention and control actions, so as to reduce the incidence and mortality of cancer. By 2022 and 2030, the overall 5-year survival rate of cancer will be no less than 43.3% and 46.6% respectively.

  As the first person responsible for our own health, what can we do to prevent malignant tumors?

  Tobacco control.As we all know, about 30% of cancers are related to smoking. At present, there are about 320 million smokers in China, who consume more than 40% of the world’s tobacco, and the number of smokers is increasing. Smoking causes 23%-25% of cancer-related deaths. As long as strong tobacco control measures are taken, the incidence and mortality of lung cancer and related cancers in China will be effectively reduced.

  Vaccination.According to statistics, one-fifth of cancers in the world are caused by chronic infections, such as cervical cancer caused by human papillomavirus and liver cancer caused by hepatitis B virus. HPV vaccine has played an important role in eliminating cervical cancer. The effective use of various vaccines will effectively reduce the incidence and mortality of cancer in China.

  Improve your lifestyle.Scientific research has confirmed that the cause of most cancers is related to lifestyle, while heredity and environment only account for 14% and 9%. Therefore, in the etiology classification, this kind of cancer has been classified as "lifestyle cancer". One third of tumors are mainly caused by four lifestyle factors, including smoking, unhealthy diet, drinking and obesity. Choosing a scientific lifestyle and getting rid of bad habits can effectively prevent cancer.

  Targeted early diagnosis and treatment, timely intervention of precancerous lesions.According to the World Health Organization, 40% cancer can be prevented and 40% cancer can be cured through early detection, early diagnosis and early treatment. Early detection of lung cancer, liver cancer and gastric cancer can also greatly improve the cure rate, so early diagnosis and treatment of cancer is very important. Strengthen the early diagnosis of cancer lesions and nip cancer in the cradle.

  It is an important means to standardize the deep integration of diagnosis and treatment and precision medicine and reduce cancer mortality.The concept of standardized diagnosis and treatment of malignant tumors has long been recognized by the World Health Organization and the international medical community. Popularizing standardized diagnosis and treatment of tumors will greatly improve the level of diagnosis and treatment of tumors and reduce the mortality rate of tumors. Precision medicine is the direction of human medicine reform. With the continuous breakthrough of gene diagnosis and treatment technology, accurate diagnosis and treatment plan based on gene mutation information in different tumors can minimize the mortality of cancer patients. (Reference provided by China Anti-Cancer Association)

Glory of the Father: Reflecting the changes of the times with a warm background.

Original title: "Glory of the Father": Reflecting the changes of the times with a warm background



The TV series "Glory of Father’s Generation" came to an end in the laughter of jiaozi. Although it is an old-fashioned happy ending, it can be accompanied by rich fireworks and lively human feelings. After ups and downs, the children of Northeast China finally ushered in their beautiful life. Even through the screen, it can’t help but make people happy and full of hope.


"Glory of the Father" tells the moving story of three generations of forest farm people facing the great changes of the times, experiencing the pain of division and nirvana rebirth. The glory of the forest farm seems to be still yesterday. In a blink of an eye, the tide of laid-off workers in the 1990s stirred people’s hearts. The children of Northeast China tried to find a way out and finally gained a happy life on the journey of harmonious development of ecology and economy in the new era. The record of words is endless, but real life is "a dust of the times, which falls on an individual’s head and is a mountain."


The first episode of "Glory of the Father" focuses on the joint points of reducing production, limiting logging and being laid off in the forestry industry. Under the background of this era, the logging quota of the 923 work team was reduced to 20, and the captain Gu Changshan was unwilling to give up any worker, suggesting that everyone go up the mountain together and share the salary of 20 places. Unexpectedly, an accident happened and Chen Shangyou died of work-related injuries. In any case, the painful cutting began. Gu Changshan can’t change the course of the times, but with generous arms and broad mind, he provides warm shelter for those individuals who are cut by fate. From the adoption of Chen Xingjie, the son of Chen Shangyou, to the orderly arrival of being diligent and self-reliant, those who have been displaced by various changes have found a home here. The steaming table full of food and the family’s interaction seem to make people forget the ups and downs of life. The "unsatisfactory" background is placed in the background, and the real life stands in the center of the stage, and the family members who help each other live stubbornly and unyieldingly.


What makes the transmission of love and warmth vivid and touching is not only the true restoration of the Tao of service and the wonderful interpretation of the actors, but more importantly, the setting of characters on both sides of the husband and wife in the play, which truly presents the richness and versatility of human nature. Gu Changshan is a model worker, blindly talking about dedication and pay. His wife’s saving flowers is critical of more and more children in the family because it is a reality at home to grit your teeth and live. But seeing the sensible children, the flower is still soft. Gu Changshan’s dedication and dedication cannot be separated from his wife’s understanding and handling. Later, Changshan’s family was in trouble, and he was lying in his hospital bed thinking that he could not bring trouble to the children. Worried about saving flowers, she has to care for the old and care for the young. She has to rely on her children because she is helpless. Gu Changshan and Na Cunhua’s husband and wife are United, so that giving and returning can form a benign interaction, and warmth and human feelings can be truly touching in the inheritance and transmission.


The same characters are set up by Chen Xingjie and Lin Xiaoqing, the third generation of forest farm. As the favored ones who changed their fate through the college entrance examination, walked out of the forest farm and worked hard outside, they are the objects that many people envy and learn. In particular, Chen Xingjie once wanted to fly out of the mountains. However, with the increase of experience and family changes, he gradually gave birth to the idea of returning to his hometown to start a business. The gap between husband and wife also came out. However, the plot is very restrained in dealing with this, which not only presents contradictions truly, but also does not exaggerate the short conflicts among parents. To some extent, Chen Xingjie and Lin Xiaoqing belong to soul mates, similar to "Oak" and "Kapok" in To Oak, closely dependent and independent. Their problem is not only the contradiction between family of origin and the new family, but also the choice of life ideal and life path. In the end, after ideological struggle, Xingjie returned to his hometown to start a business, and Xiaoqing worked hard outside. They were in two places, but their hearts were together. This is not only an emotional relationship with pioneer consciousness, but more importantly, Glory of the Fathers does not show too much inclination to return home to start a business, but holds an inclusive attitude towards the life choices of the younger generation in Northeast China. In the play, Fengxia was bent on going out and finally came back to live with Zhao Cheng. Zhao Xi wanted to stay with her mother when she was released from prison, but under the pressure of reality, she went to Hainan with Feng Ju to start a new life. The setting of characters on both sides of husband and wife in Glory of Father’s Fathers truly presents the contradictions and differences of modern families, and also allows the characters to make their own choices in self-exploration and growth.This is also a more rational guidance and enlightenment for the audience.


The play shows the glorious history of the first generation of forestry workers in Northeast China who shed their blood and sweat and supported the national economic construction. After the degradation of forest resources and the emergence of environmental crisis, they planted trees and devoted themselves to paying off debts. In addition, like Gu Changshan, there are "Erh Lin Generation" who are struggling to adapt or find another way in the times of shock and change. They hold up a brand-new tomorrow for the younger generation in Northeast China with their hands.


History should not be forgotten. The TV series "Glory of the Father" reflects the history through the individual, and reflects the changes of the times with the parents of small people. In the play, vivid and sensible characters are created, so that the audience can see the eternal shining light in their ups and downs of life stories. (Author: Qing Liu)


"We hope to go further with China" —— Diplomats from some Asian countries visited a large-scale exhibition celebrating the 40th anniversary of reform and opening up.

  "This is a great change. I congratulate the people of China on their great achievements in the past 40 years of reform and opening up!" At the National Museum of China, Timor-Leste Ambassador to China Bendito shared his visit experience with our reporter. On January 24th, some Asian countries’ diplomatic envoys in China collectively visited "Great Change — — A large-scale exhibition celebrating the 40th anniversary of reform and opening-up ",feeling the historical changes of China’s 40 years of reform and opening-up, and expressing the hope that the fruits of China’s development will benefit more countries, regions and people by jointly building the Belt and Road Initiative.

  In the "Field of Hope" exhibition unit, Fazl Karim, Bangladeshi Ambassador to China, and his wife watched carefully. When they heard the commentator introduce that the output of major agricultural products such as grain in China has increased year by year, they repeatedly praised them. Karim told this reporter that there are many agricultural cooperation projects between Bangladesh and China. Bangladesh has exported a variety of agricultural products to China, and now it is expanding its export scale to China through e-commerce platforms. "I attended the first China International Import Expo held in Shanghai last year, and I believe that China’s further opening up will provide more opportunities for all countries in the world."

  Before strengthening the picture of the Dialogue on Interconnection and Partnership, Myanmar Ambassador to China Dilin Weng deliberately approached a few steps and took out his mobile phone to take this picture. "We believe that ‘ Belt and Road ’ Construction will bring tangible benefits to Myanmar. This is an important development path, which not only meets the interests of Myanmar, but also meets the needs of ASEAN interconnection. " Dillon Weng said that China has made great achievements in reform and opening up. "In the process of achieving peace and development in the country, Myanmar has learned from China’s successful experience, so it can be said that China’s reform and opening up has had an important impact on Myanmar." Today, Myanmar is working with China to build a special border economic zone, which he believes will become a new engine for Myanmar’s economic development.

  During the visit, a number of envoys from Asian countries asked the staff about the details of the exhibition from time to time, and expressed strong interest in China’s great journey of reform and opening up. Many diplomats are not visiting the exhibition for the first time. Banpu, Minister Counselor of Thai Embassy in China, told reporters that he came with friends shortly after the launch. "We stood in line at the entrance for nearly two hours that time, showing that the people of China are very concerned about the development of their country.".

  This year marks the 70th anniversary of the founding of New China and the establishment of diplomatic relations between China and Mongolia. Mongolian Ambassador to China Gunhuyag believes that the stable and rapid development of China has brought opportunities for Mongolia’s development. "In 2014, during his state visit to Mongolia, the Chairman of the Supreme Leader mentioned in a speech delivered by the Mongolian National Hural that ‘ Walking alone is fast, and many people travel far ’ . With the acceleration of China’s development, Mongolia’s development will also accelerate, and we hope to go further with China. "

  "This exhibition shows me the great changes that have taken place in China in the past 40 years." Eric Gunasek, Commercial Minister of Sri Lankan Embassy in China, has visited 19 provinces in China, and everywhere he goes, he deeply feels the breath of rapid development. "For a big country with a population of nearly 1.4 billion, the great achievements of reform and opening up are hard-won." He said that China has set an example for other countries, and China’s experience in reform and opening up is worth learning from.

"2023 Chuanjiu Global Tour and Chuanjiu Sichuan Food Week" was successfully opened at Wuliangye Hotel in Tokyo.

  On September 7, local time in Japan, the "2023 Sichuan Wine Global Tour and Sichuan Wine Sichuan Food Week" hosted by Sichuan Provincial Economic and Information Office and hosted by Wuliangye opened at Wuliangye Hotel in Tokyo. Feng Jinhua, Deputy Director of the Sichuan Provincial Department of Economy and Information Technology, Jiang Lin, Deputy General Manager and Secretary of the Board of Directors of Wuliangye Co., Ltd., Kiyomi Seno, Chairman of the Japan-China Association, He Naihe, Chairman of the All-Japan Overseas Chinese Federation, and Aixiang Uchida, President of the Japanese Cuisine Research Association, attended the event.

"2023 Chuanjiu Global Tour and Chuanjiu Sichuan Food Week" was successfully opened at Wuliangye Hotel in Tokyo.

  "Chuanjiu Global Tour" is an innovative measure to respond to Sichuan’s development strategy of building a world-class high-quality liquor industry cluster and accelerate the promotion of China liquor to the world. Yibin, the birthplace of Wuliangye, has a brewing history of more than 4,000 years. It is the birthplace of high-quality multi-grain Luzhou-flavor liquor in China, bearing the thousand-year inheritance of national brands and the immortal ingenuity of traditional crafts. It is the first core liquor producing area in China with revenue reaching 100 billion. As an important stop of "2023 Sichuan Wine Global Tour and Sichuan Wine-Sichuan Food Cooperation Week", Wuliangye gives full play to the layout advantages of overseas markets, builds a stage integrating display, experience and taste with Sichuan wine as the medium and Sichuan food as the medium, fully demonstrates the production advantages of "Sichuan wine is the best in the world, and the essence is in Yibin", and conveys the confidence and elegance of "strong fragrance of a big country".

"2023 Chuanjiu Global Tour and Chuanjiu Sichuan Food Week" was successfully opened at Wuliangye Hotel in Tokyo.

  Feng Jinhua said that China liquor, whisky, vodka, rum, gin and brandy are both world-famous distilled liquors, while Sichuan liquor is the most Chinese national culture, Sichuan humanistic feature and can promote friendship and communication among China liquors. She analyzed the leading edge and creativity of Sichuan liquor from the aspects of history, ecology, technology and industry, and sincerely invited all the guests to Sichuan to appreciate the culture of Sichuan liquor producing area, brand and product.

"2023 Chuanjiu Global Tour and Chuanjiu Sichuan Food Week" was successfully opened at Wuliangye Hotel in Tokyo.

  Jiang Lin said that wine is the common language of all mankind. This time, Sichuan Wine "Six Golden Flowers" was unveiled in Tokyo, Japan, with Sichuan wine as the medium and Sichuan food as the medium, aiming to spread the elegance of Chinese wine and Chinese food to the world, so that more people can deeply understand the cultural connotation, profound ingenuity and skills of "harmony between wine and ceremony" and exchange and learn from each other.

  At the event site, the photo punching area, Sichuan wine and Sichuan food product display bar and tasting area with Sichuan wine and Sichuan food as design elements were crowded, attracting a large number of local people to take photos to commemorate and interact with each other, leaving a deep and beautiful impression on Sichuan wine represented by Wuliangye.

"2023 Chuanjiu Global Tour and Chuanjiu Sichuan Food Week" was successfully opened at Wuliangye Hotel in Tokyo.

  At the dinner party, the chef of Tokyo Wuliangye Restaurant specially customized the food and wine mix, among which the classic Chinese food with Wuliangye, "Happy Spring is drunk and fragrant", was amazing. This dish comes from one of the most representative Chinese cuisines "Buddha jumping wall", which gathers the essence of seafood, skirts, mushrooms and other raw materials. Dozens of raw materials are simmered in one jar, which not only has a common meat flavor, but also maintains their own characteristics. Together with the classic Wuliangye, which has a long and mellow aroma, it is fragrant when eating, and the wine is mixed with various aromas, and the materials are infiltrated with each other, which makes people memorable and won guests.

  As a typical representative of Luzhou-flavor liquor in China, Wuliangye has always insisted on exploring the diversified expression of liquor value, and actively acted as the disseminator of China liquor culture and the connector of world liquor culture. In the future, the company will accelerate the international layout, make full use of the radiation of "Chopsticks Cultural Circle", further enhance the influence of China liquor in the global liquor market, and take "Chinese wine+Chinese food", "display+tasting" and "product+culture" as the carrier to better build a "spicy and delicious" bridge between Chinese and foreign people, cultural exchanges and economic and trade exchanges.

Chen Jining participated in the Shanghai delegation’s deliberation on the government work report: strive to play a leading role in promoting Chinese modernization.

  On the afternoon of March 5th, Chen Jining, secretary of the Shanghai Municipal Party Committee, pointed out when attending the plenary session of the Shanghai delegation to review the government work report at the second session of the 14th National People’s Congress,We should take the spirit of the important speech of the Supreme Leader’s visit to Shanghai as the fundamental follow-up and action guide to do all the work in Shanghai on the new journey, focus on the important mission of building the "five centers", implement the new development concept, serve to build a new development pattern, promote high-quality development, be the vanguard of reform and opening up and the pioneer of innovation and development, and strive to play a leading role in promoting Chinese modernization.

  Chen Jining pointed out that Premier Li Qiang’s government work report, guided by Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, comprehensively implemented the spirit of the 20th National Congress of the Communist Party of China, the Second Plenary Session of the 20th Central Committee and the Central Economic Work Conference, and made scientific arrangements and comprehensive arrangements for the expected goals, overall requirements, policy orientation and key tasks of this year’s economic and social development. It is a good report that is cohesive, pragmatic and pioneering, and I fully agree with it.

  Chen Jining pointed out that in the past year, solid steps have been taken to build a socialist modern country in an all-round way. China’s economic ships have broken waves and sailed steadily and far-reaching, and a series of major strategic arrangements have been carried out in depth, and people’s livelihood and well-being have continued to improve. Facts have fully proved that "two establishments" are the fundamental guarantee for leading the cause of the party and the state from victory to victory in the new era, and the greatest confidence for overcoming all difficulties and obstacles and coping with all storms on the road ahead. We should have a deeper understanding of the decisive significance of "two establishment", strengthen "four consciousnesses", strengthen "four self-confidences" and resolutely achieve "two maintenance".

  Be a "construction captain" consistently, keep pace with the times, improve "construction ability", stick to your goals, work hard, make a leap, and hand over new answers that satisfy the party and the people.

  Chen Jining pointed out that,General Secretary of the Supreme Leader visited Shanghai for investigation and research last year, put forward a series of new orientations, new theories, new requirements and new tasks, and made new strategic plans for Shanghai’s development on the new journey. We should consistently be the "construction team leader", keep pace with the times to improve the "construction ability", stick to our goals, work hard, jump hard, and hand over new answers that satisfy the party and the people. Adhere to scientific and technological innovation as the guide,Do a good job in frontier emerging fields and future industrial layout, deepen the construction of basic research pioneer areas, strengthen science and technology innovation and industrial integration, and accelerate the cultivation and development of new quality productivity.Persist in taking reform and opening up as the driving force,We will implement the overall plan for institutional opening-up and the pilot plan for comprehensive reform in Pudong, give full play to the role of the experimental field in the Lingang New Area, and accelerate the landing of the Oriental Hub International Business Cooperation Zone.Adhere to the major national strategy as the traction,Promote the international status of the economic center, the internationalization level of the financial center, the hub function of the trade center, the resource allocation capacity of the shipping center, and the source planning function of the science and technology innovation center to achieve new breakthroughs and better serve the integration of the Yangtze River Delta and the high-quality development of the Yangtze River Economic Belt.Adhere to the modernization of urban governance as a guarantee,We will implement various livelihood projects and accelerate the construction of urban governance communities.

Wide money is expected to heat up, and Goldman Sachs predicts that there will be three RRR cuts and one interest rate cut in China next year.

Nearly half of the fourth quarter of 2023 has passed, and the market’s discussion on economic drivers and policy expectations for the year and next year has not diminished.
Judging from the financial data just disclosed in October, the total amount of social financing and credit has increased year-on-year, and the liquidity tension between banks has eased. However, the recent tax period disturbance has once again pushed up the interest rate of funds, and the new capital regulations have aggravated the tension trend of interbank deposit certificates. In addition, there are no obvious signs of reversal in the expectation of fundamental repair. Institutions generally believe that the monetary policy orientation will continue to be loose during the year, including excessive continuation and RRR reduction in the open market.
As for the lack of liquidity between banks since August, apart from issuing bonds and other factors, many views still believe that it is related to concerns about stabilizing the exchange rate. However, some institutional sources told reporters that the impact of stable exchange rate on liquidity is mainly to limit the total amount of wide currency space such as interest rate cuts, but in history, the stage when the exchange rate of RMB against the US dollar broke through 7 or even 7.2 did not affect the landing of wide currency. Flash Hui, chief economist of Goldman Sachs in China, also told reporters that at present, from a fundamental and technical point of view, the pressure for RMB to break through 7.3 against the US dollar is not obvious.
Looking forward to next year, foreign financial institutions such as Goldman Sachs and UBS all showed their optimistic attitude towards China’s economic growth prospects in their latest outlook reports. It is generally believed that consumption in the troika has maintained recovery, investment has continued to increase, and exports have improved. Among them, Goldman Sachs mentioned in the Macroeconomic Outlook of China in 2024 that fiscal policy will continue to increase support next year, and monetary policy will also support fiscal efforts in terms of price and quantity. It is expected that there will be three RRR cuts and one interest rate cut next year.
The funds have interfered or turned to short-term factors.
On November 14th, although the central bank made a net investment of 71 billion yuan through open market operations, the inter-bank repo rate both rose. On that day, the overnight pledged repo rate of banks rose by about 14bp from the previous day to 1.90%. The 7-day repo rate rose by about 16bp to 2.04%.
In addition, most of the Shanghai Interbank Offered Rate (shibor) rose, and overnight shibor reported 1.9130%, up 15.90 basis points; In 7 days, shibor reported 1.9670%, up 12.70 basis points; Shibor reported 2.2070% in 14 days, up 11.80 basis points.
In fact, although the funding situation has been tight since August, the funding situation has been obviously looser recently than in the previous period. Last week, DR001 fluctuated between 1.6% and 1.7%, while R001 was basically between 1.7% and 1.8%, and the weekly average decreased by 3bp and 39 BP respectively compared with the previous week. DR007 kept fluctuating at the 7-day reverse repo rate of 1.8%, R007 fluctuated between 1.9% and 2.0%, and the weekly average dropped by 14bp and 35bp respectively compared with the previous week.
A number of institutional sources pointed out that at present, the impact of trillions of new government bonds on funds is limited. The funds in the middle of this month are tight again, mainly due to short-term factors such as the deadline for paying taxes in the middle of the month.
However, with the loosening of funds, the interest rate of interbank deposit certificates did not go down as scheduled, and the issue interest rate continued to increase. According to the data of GF Securities Research Report, last week, the issuance rate of one-year stock bank certificates of deposit was as high as 2.62% on Thursday, which was 12bp higher than the one-year MLF rate, and fell slightly to 2.61% last Friday. In terms of circulation and maturity, although the issuance scale of interbank certificates of deposit approached 900 billion yuan last week, the largest circulation in a single week since April, due to the large maturity, the net financing turned negative in the week, reflecting that the bank’s funding gap still exists.
The above-mentioned institutional sources told reporters that in addition to the strong demand for bank financing, the new capital regulations have been officially released recently, and the risk weight of certificates of deposit with a maturity of more than 3M has increased, which has also aggravated the shortage of certificates of deposit to some extent.
Ming Ming, chief economist of CITIC Securities, pointed out that it is currently in the stage of wide currency expectation game. As for the bond market, it is clearly predicted that if the financial data does not exceed market expectations, if the economic data to be released soon shows that the fundamentals are weak and the reality continues, considering the steady growth in the previous period and the wide range of financial instruments, it is expected that the long-term bond interest rate will still follow the MLF interest rate.
On the afternoon of 14th, treasury bonds futures continued to decline, with the main contract of 30-year treasury bonds futures closing down by 0.26%, the main contract of 10-year treasury bonds closing down by 0.12%, the main contract of 5-year treasury bonds falling by 0.08% and the main contract of 2-year treasury bonds falling by 0.06%. The yields of major inter-bank interest rate bonds mostly rose, and the yields of 10-year treasury bonds, 10-year CDB bonds and 5-year CDB bonds all rose to varying degrees.
Judging from the institutional research report and many institutional sources interviewed by reporters, the expectation of RRR reduction in the fourth quarter is still strong. In addition, the data shows that 850 billion MLF will expire on Wednesday and 1.25 trillion yuan of reverse repurchase will expire on Friday, and the market is generally concerned about the central bank’s excessive continuation measures.
Wide money is expected to last until next year.
China Macroeconomic Outlook 2024 released by Goldman Sachs recently mentioned that looking forward to China’s macroeconomic policies next year, fiscal policy will continue to increase support, and monetary policy will also support fiscal efforts in terms of price and quantity. It is expected that there will be three RRR cuts and one interest rate cut next year.
This forecast also supports the setting of China’s macroeconomic growth target. On the basis of judging China’s economic growth rate of 5.3% this year, Goldman Sachs predicts that China’s economic growth rate will be 4.8% next year.
According to Flash Hui’s analysis, after considering the epidemic stage, the rebound support in all aspects is obvious, and the growth rate of 5.3% this year is not very high, which also shows that China’s economy is still partially challenged, including the confidence of real estate, residents and private enterprise sectors, as well as land finance, urban investment and financing (local debt) and other issues.
She further pointed out that considering that it will take some time to solve the above problems, and local governments are facing the pressure of debt repayment, it is expected that the central government will increase its support to make up for the fiscal expenditure gap of local governments, which is also an important support for achieving the growth target. At the same time, monetary policy, as an important support for fiscal policy, is expected to maintain the frequency of three RRR cuts and one interest rate cut every quarter next year.
"Monetary policy is not only a valuable operation but also a quantitative operation. Credit is also a process of increasing (accelerating). The growth rate (forecast) of social financing scale this year is 9.3%, and it is predicted that there will be a growth rate of 10% next year, and credit support will be overweight. " Flash said.
According to media reports, Wang Tao, head of Asian economic research and chief China economist at UBS, also said in his forecast recently that the domestic monetary and credit policies will continue to be loose, and the central bank will cut the MLF policy interest rate by 10 basis points again during the year, and further cut it by 10 basis points in 2024 to 2.3%, but it will not significantly cut the policy interest rate; In the fourth quarter and 2024, the central bank may lower the RRR by another 25 basis points, partly to cope with the large-scale issuance of government bonds in the coming months.
For the long-term lack of liquidity among banks in recent months, in addition to the issuance of additional government bonds and the resumption of special refinancing bonds, many views think that it is related to the concern of stabilizing the exchange rate, and that this is a major factor leading to the delay in the RRR cut expected by the market in the fourth quarter. However, the above-mentioned institutional sources told reporters that the impact of stable exchange rate on liquidity is mainly to limit the total amount of wide currency space such as interest rate cuts, but the stage when the exchange rate broke through 7 or even 7.2 in history did not affect the landing of wide currency. Flash Hui also told reporters that at present, from a fundamental and technical point of view, the pressure on the RMB exchange rate against the US dollar to break through 7.3 is not obvious.
Reporting/feedback

Promote the deep integration of culture, science and technology

  Author: Zhang Zhongwen (Associate Professor, School of Applied Economics, China Renmin University)

  The identification of "Top 30 Growing Cultural Enterprises in China" (hereinafter referred to as "Top 30 Growing Cultural Enterprises") aims to reflect the good situation of rapid and healthy development of new formats and new models in the cultural field and the continuous emergence of cultural scientific and technological innovations, stimulate the innovation and creativity of cultural enterprises, and cultivate new qualitative productivity in the cultural field. The perspective of the list of "Top 30 Growth Companies" fully reflects that enterprises have forged new quality productivity by promoting the integration of culture and technology.

  New-quality productivity is an advanced productivity characterized by high technology, high efficiency and high quality, which is free from the traditional economic growth mode and productivity development path and conforms to the new development concept. Developing new quality productivity should conform to the general law of innovation. Since the industrial revolution, all previous leaps in productivity have experienced the law of synergistic effect from five aspects: subversive technological innovation, growth of leading industries, cost reduction of core elements, upgrading of supporting infrastructure and change of industrial organization mode.

  New quality productivity is the inevitable result of the new round of scientific and technological revolution and the accelerated evolution of industrial transformation. In the field of culture, the new quality productivity refers to the advanced productivity state of high-tech, high-efficiency and high-quality production of cultural products and services by using advanced scientific and technological means and innovative thinking, getting rid of the traditional economic growth mode and productivity development path. The formation mechanism of new quality productivity in the cultural field is mainly manifested as follows: in terms of subversive technological innovation, network, digital technology and advanced manufacturing technology have widely penetrated into all aspects of cultural creation, production, communication and consumption, which has greatly promoted the development of cultural industries; In the growth of leading industries, digitalization has become the most important strategic direction to open up new tracks, and intelligent transformation will lead to the reconstruction of cultural industry system; In terms of falling prices of core factors, data becoming a new factor is the most prominent feature of new quality productivity, and falling prices of data elements will become a key factor for cultural emerging industries and future industrial growth, high-end and intelligent transformation of industries; In terms of infrastructure upgrading, the construction of digital infrastructure and the digital transformation of traditional infrastructure play a supporting role in the construction of modern cultural industry system far beyond the traditional transportation infrastructure; In the aspect of organizational transformation of cultural industry, mass production turned to mass customization, and platform-based organization and socialized production gradually replaced assembly line production.

  Promoting the deep integration of culture and science and technology, comprehensively improving the innovation ability of culture and science and technology, changing the mode of cultural development, and promoting the better and faster development of cultural undertakings and cultural industries play an important role in forging new quality productive forces. Deepening the integration of culture and science and technology will not only help to accelerate the cultivation of new cultural formats and form new growth points of cultural industries, but also play an important role in promoting the high-end and intelligent transformation of traditional cultural industries.

  The integration of culture, science and technology has injected a strong impetus into the cultivation of new cultural formats, which can promote the formation and development of emerging industries and future industries, and promote the common prosperity of science and technology and cultural industries. Scientific and technological innovation is the internal driving force to promote the formation and development of emerging cultural industries. Driven by high and new technologies such as network technology and multimedia technology, cultural industries are constantly forming new forms of expression, such as digital content industry, network cultural industry, virtual reality (VR) and augmented reality (AR) industries. These emerging cultural industries have realized the innovation of cultural content and communication methods through big data analysis, cloud computing, artificial intelligence and other scientific and technological means. At the same time, scientific and technological innovation has also accelerated the market expansion and business model innovation of emerging cultural industries, making it a new driving force for economic growth.

  The integration of cultural science and technology empowers the transformation and upgrading of traditional cultural industries, which plays an important role in promoting the high-end and intelligent transformation of traditional cultural industries. The integration of culture and science and technology is helpful to innovate traditional cultural products and their service models and expand the cultural market. On the one hand, with the help of digital technology, traditional cultural products can be innovated to meet the increasingly diverse needs of consumers. For example, new cultural forms such as digital art and digital images enable more people to appreciate and experience traditional culture through the Internet, which provides a broader market space for its high-end development. On the other hand, intelligent transformation enables traditional cultural industries to provide more personalized and intelligent service models. For example, analyzing consumers’ needs and preferences through big data can provide them with more accurate products and services, thus enhancing consumers’ satisfaction and loyalty.

  The integration of culture and technology is conducive to improving production efficiency and optimizing industrial chain. Through digital technology, the cultural industry can realize digital management from content creation, production to dissemination and promotion, thus improving the synergy efficiency and innovation ability of the industrial chain. With the help of network information technology, we can also know the potential market and audience more quickly, so as to adjust production strategies and improve production efficiency. This will not only help to enhance the core competitiveness of traditional cultural industries, but also provide strong support for their long-term transformation and development.

  The integration of culture and science and technology can innovate the way of preservation and display, and inject new vitality into the protection and inheritance of traditional culture. For example, through digital scanning, audio-visual equipment and other digital means, ancient books and documents can be converted into digital information, digitally preserved and displayed in the form of pictures, videos, animation simulations, etc., which is easy to store and retrieve, displayed and disseminated through various channels, and diversified development and utilization. In addition, the digital and intelligent showcase system can keep cultural relics in the most suitable environment, minimize the aging process of cultural relics, and realize long-term effective protection while displaying and utilizing them.

  To further promote the integration of culture and science and technology, it is necessary to promote the scientific and technological innovation of cultural enterprises, formulate the strategy of cultural digitalization, build a new workforce and build a new production relationship that adapts to the development of new cultural productivity, and take various measures to promote the high-quality development of cultural industries.

  Promote scientific and technological innovation of cultural enterprises and build a modern cultural industry system led by innovation. Cultural enterprises are the main body of cultural science and technology integration, so it is very important to promote the scientific and technological innovation of cultural enterprises. First, strengthen intellectual property protection, including improving relevant laws and regulations, strengthening law enforcement, and creating a better environment for cultural enterprises to innovate. The second is to increase investment in scientific and technological research and development, support cultural enterprises to carry out technological research and development, product innovation and market expansion, encourage and support cultural enterprises to improve their independent innovation ability through tax reduction and subsidies, and cultivate a number of cultural and technological enterprises and innovation teams with core competitiveness. Third, encourage cross-border cooperation and innovation, strengthen cooperation between cultural enterprises, universities and scientific research institutions, form an integrated innovation system for Industry-University-Research, and promote the upgrading of cultural products and services through scientific and technological innovation.

  Implement the strategy of cultural digitalization and promote the digital transformation and upgrading of cultural industries. By implementing the strategy of cultural digitalization, we can promote the optimal allocation and efficient utilization of cultural resources and improve the competitiveness and sustainable development ability of cultural industries. First, formulate a digital development plan, clarify the objectives, paths and key tasks of cultural digital development, guide cultural enterprises to increase investment, optimize layout, and promote the digital transformation and high-quality development of cultural industries. The second is to speed up the construction of digital cultural infrastructure, improve the application level of digital technology in the cultural field, and provide strong support for cultural digitalization. The third is to promote the entry of data resources into the table, develop new cultural productivity with digital technology and data elements as the key, give full play to the multiplier effect of data elements, release the value of data elements, and empower the development of cultural industries.

  Build a new workforce to provide talent support for the development of new productivity. New professionals who adapt to the development trend of digitalization and artificial intelligence are the key to promote the development of new cultural productivity. First, strengthen the construction of talent team in the cultural field, support the education and degree construction of cultural economics, cultivate professionals with interdisciplinary knowledge structure and comprehensive analysis ability, optimize curriculum according to the development trend and market demand of cultural economy industry, and promote the new mode of integrated development and talent training of cultural industry in Industry-University-Research. Second, efforts should be made to build an applied talent team, promote the training mode of integration of work and study, and extensively carry out vocational skills training to help traditional workers improve their skills and improve the quality of skilled personnel training. The third is to improve the talent incentive mechanism, provide good career development space and treatment for outstanding talents in the cultural and economic industries, and attract more talents to join the cultural and economic undertakings.

  Deepen the reform of the cultural system and build a new production relationship that adapts to the development of new quality productive forces. In order to adapt to the organizational changes brought about by the new productive forces in the cultural field, it is necessary to speed up the innovation of industrial policies and supervision systems and explore more efficient organizational methods. First, adapt to the flat management structure, reduce management levels, improve decision-making efficiency and response speed, promote information sharing and resource integration between different departments, and optimize resource allocation and overall operational efficiency through cross-departmental collaboration. The second is to optimize the development environment of various cultural enterprises, establish a flexible employment mechanism, improve the market platform for odd jobs, encourage all kinds of subjects to enter the production process, promote the transformation from traditional linear manufacturing to socialized manufacturing, and promote the transformation and upgrading of cultural industries. The third is to speed up the construction and innovation of the supervision system, strengthen the supervision and enforcement of the whole chain competition, investigate and deal with acts of infringement, monopoly and unfair competition in the economic field of cultural platforms according to law, and maintain the healthy and orderly development of the cultural market.