The first China fashion brand makeup culture, the niche brand bibididi, vowed to be a popular fashion brand.
With the upgrading of consumption and the explosive development of Yan value economy, it provides a huge development space for domestic cosmetics. There is a niche make-up brand bibididi, which has just been listed and made a name for itself among a new generation of consumers. Different from Hua Xizi’s "national style" and the "international style" of perfect diary, bibididi focuses on "tide culture", which is a kind of life and attitude, and "makeup" is different.
Bibididi is a brand launched by Jida Bio, a subsidiary of Einis Holding Group. Bibididi, backed by China No.1 Beauty School, started with millions of students in the beauty industry. At the beginning of the brand establishment, Zuo Qingsong, the founder, hoped to break through the homogenization characteristics of existing makeup products and make makeup products that can truly establish emotional connection and spiritual resonance with users. As a fan of fashion brand culture, Zuo Qingsong draws inspiration from the fashion brand colors of skateboards and costumes, as well as the street culture of the United States and Japan, and combines the cutting-edge fashion he has touched with his years of experience in T-stage to create a brand image of makeup with ins playfulness and fashion brand aesthetics, creating the only makeup family bibididi who defines fashion brand in the industry.
As the founder of China Chaopai make-up culture, bibididi insists that "Chao" is not a niche, but a maverick under different circumstances, which enables young people to highlight their unique self and dare to try unique and fresh things. By creating high-quality and personalized fashion brand makeup products, and expressing real ideas through makeup colors and splicing, every urban hipster girl can find her own confident makeup, face it positively and look for the beauty of another life.
For example, the explosion of bibididi misty secret lipstick, the color number is the international brand: #01 forbidden fruit, the standard Dior 999 matte; #02 blasphemy, against Chanel 58; #03 Love Sinus, against Lancome 196; #04 Indifference, benchmarking Givenchy 307; #5 lust, benchmarking Givenchy 306; #6 Fantasy, benchmark YSL10.
Not only the color number, but also the quality is benchmarking and even surpassing international brands. Jida Bio has joined hands with 10 masters of the beauty industry in the world for research and development, and joined hands with Inteli Group in Milan, Italy and Kosmeishi in Korea as suppliers and producers of "bibididi", so that bibididi makeup has the professional and high-quality characteristics of high color rendering, saturated color and lasting makeup. #01 Forbidden Fruit Lipstick is silky to the touch, and the upper lip is smooth without lip lines, which not only has the matte feeling of Dior 999 high-grade velvet, but also improves the dry feeling and easy peeling of 999, and has super high cost performance.
The picture shows Yingteli Technology (Suzhou Industrial Park) Co., Ltd. located in Hualing Street, Suzhou Industrial Park.
In addition to lipstick, bibididi also includes a wealth of products such as cream, concealer, foundation (air cushion), loose powder (honey powder), eyebrow pencil, eye shadow tray, eyeliner, mascara, blush, and volume repair.
It can be said that bibididi has various advantages such as face value, practicality and high cost performance. The quality is not lost to international big brands, but the unit price is 1/2 or even 1/3 of that of big brands, which truly makes the niche high-end brands close to the people and popular. This is also bibididi’s business philosophy, so that more than 90% of the new generation of consumers can afford the domestic brand-name cosmetics with international big-name quality, and let the domestic cosmetics go global.
As for street brands, experts believe that street brands may be an interesting category in consumption upgrading, which is different from luxury brands and standardized mass brands. Most consumers in this field are young people who were born around 90-95 and have a monthly disposable income of 3,000-7,000 yuan. They are newly emerging consumers, and the uniqueness, design sense, cultural magnetic field and other things with sharp standards are the main factors that attract them. To some extent, they are also the power source of the rise of new brands-they dare to try new things and are willing to pay a premium for high value-added products, but their brand loyalty is not high and they switch quickly.
However, bibididi’s brand ideas, such as youth, fashion, avant-garde, individuality, maverick, mix and match, non-mainstream and originality, have cut through the characteristics that new consumer groups generally flaunt as "different" and become the circle logo and cultural symbol for young people to find identity. According to Tmall data, bibididi lipstick has a maximum monthly sales of 1 million pieces, with a repurchase rate of 65%. Experts predict that bibididi Fashion Makeup, as an emerging force, will gradually release huge commercial value and rise to become the biggest dark horse in the domestic makeup industry.
Reporting/feedback