JD.COM became the exclusive interactive partner of CCTV’s 2022 Spring Festival Gala.

　　On January 5th, the exclusive interactive cooperation project conference of CCTV Spring Festival Gala 2022 was held in Beijing, and JD.COM was announced as the exclusive interactive partner of CCTV Spring Festival Gala 2022. During the Spring Festival, JD.COM will distribute red envelopes and objects with a total value of 1.5 billion yuan.

　　Peng Jianming, member of the editorial meeting of the Central Radio and Television General Station and general manager of the General Manager’s Office, Xin Lijun, CEO of JD.COM Retail, and Shao Jingping, vice president of JD.COM Group and head of the JD.COM Retail Marketing and Commercialization Center, jointly launched the project cooperation.

　　Peng Jianming said that in recent years, every Spring Festival Gala will carefully choose an interactive cooperation platform to better integrate the characteristics of the times such as IT technology and network culture with traditional folk customs such as New Year greetings and red envelopes, so that Chinese people around the world can share the festive auspicious and laughter of the Spring Festival in a more convenient and efficient way. As a cooperative enterprise of the "Brand Power Project" of the Headquarters, JD.COM has long been committed to promoting the transformation of China products into China brands, helping to build a brand power and serving the people’s better life. On the basis of good cooperation in the past, the reception desk and JD.COM once again joined hands to open the exclusive interactive cooperation of the Spring Festival Gala in 2022, hoping to make the Spring Festival Gala in the Year of the Tiger even more powerful.

　　Xin Lijun said that JD.COM has always been committed to providing consumers with a more "more, faster, better and cheaper" shopping experience, and striving to be a good spokesman for consumers. It is believed that with the wonderful party content design of the reception desk and the support of JD.COM’s long-term core competence such as the supply chain of a digital and intelligent society, the two sides will let the audience enjoy more preferential activities and interactive ways while enjoying the Spring Festival Gala, and provide protection for users around the world to convey their thoughts.

　　According to reports, this year’s Spring Festival Gala interaction will start from the 22nd day of the twelfth lunar month (January 24th) and last until the 15th day of the first month (February 15th). Users can make an appointment in advance for the Spring Festival Evening interactive activities on the JD.COM APP, and invite friends to jointly open the koi fish Treasure Box. On New Year’s Eve (January 31st), JD.COM will invite everyone to "welcome the spring with drums", interact with relatives and friends, send blessings and distribute red envelopes. In addition, JD.COM will join hands with many well-known brands to send out brand-customized red envelopes, national fashion goodies, trendy cool play, special agricultural products and other value-added gifts.

　　The general manager’s office of the Central Radio and Television General Station, the relevant person in charge of the cultural program center, and many media representatives attended the conference.