Xibei： On October 1st, the price of food was reduced, and the ＂Luo Yonghao＂ set meal was reduced by 9.8%.
[The price of Xibei dishes is reduced, and the market reaction remains to be seen] It was once said that "the biggest grievance in the catering industry" was Xibei Youmian Village, which was said to be expensive. Recently, the price was reduced. Since October 1st, Xibei’s national stores have significantly adjusted their prices, with a drop of 20% to 40%. Due to the sudden notice, the new menu was not printed, so it was pasted at the printed price. On October 1 ST, Xibei Beijing Huilongguan area stores sold vegetables at the reduced price. Xibei customer service said, listen to customers’ suggestions, complete the first batch of adjustments for the first time, and follow the principle of "same price in the same city". The "Luo Yonghao" set meal, which has attracted much attention before, has reduced the price of seven of the 13 dishes. For example, the tender lamb chops on the grassland dropped from 119 yuan to 99 yuan, and the grilled fish with scallion flavor dropped from 89 yuan to 79 yuan, and the set meal dropped from 663 yuan to 598 yuan, a decrease of 9.8%, lower than the rumor. In early September, Luo Yonghao tucao Xibeigui was a pre-cooked dish, and the founder Jia Guolong was angry and launched the "Luo Yonghao Menu". The original set meal consisted of 13 courses with a total price of 663 yuan. After the price reduction, 7 courses were reduced, and the original price was 6 courses. In terms of price reduction, scrambled eggs with sesame oil fell to 10 yuan, with a decrease of 23.26%; Species of tomato sour soup oat noodle fish fell to 6 yuan, with a decrease of 20.69%. The decline of other dishes did not exceed 20%, which was inconsistent with the online transmission. Xibeimen staff said that the price of dishes was reduced, but they didn’t know the specific range and the dishes with the most price reduction. The official customer service doesn’t know the "specific decline", so it is recommended to pay attention to WeChat official account. Although Xibei cut prices, most netizens "don’t buy it". Under the hot search of "Xibei price reduction", 1075 people praised "no" and only 63 people praised "will" to eat. Some users think that Siebel was originally expensive, and there is still money to be made if the price reduction category is reduced by 50%.Some netizens also reported that the price reduction was accompanied by a drop in the "quantity", such as the reduction in the weight of fish and fish in oat noodles and rice cakes. Xibei customer service said that it did not understand the specific situation and would record feedback and follow up. In early September, Jia Guolong once complained. Now Xibei has taken the initiative to cut prices, and it remains to be seen whether it can save the loss of customers. At lunch on October 1, the number of people arriving at Xibeimen Store in Huilongguan, Beijing did not increase significantly, and nearly half of the seats were vacant. The restaurant next to it has been lined up and full, and employees said that the passenger flow has been affected recently and has just begun to pick up. Siebel is adjusting according to customer feedback, and there is no notice for subsequent adjustment. It is not easy to win user return through one adjustment. Fortunately, the service of Xibei has improved recently.
