Promote the deep integration of culture, science and technology

　　Author: Zhang Zhongwen (Associate Professor, School of Applied Economics, China Renmin University)

　　The identification of "Top 30 Growing Cultural Enterprises in China" (hereinafter referred to as "Top 30 Growing Cultural Enterprises") aims to reflect the good situation of rapid and healthy development of new formats and new models in the cultural field and the continuous emergence of cultural scientific and technological innovations, stimulate the innovation and creativity of cultural enterprises, and cultivate new qualitative productivity in the cultural field. The perspective of the list of "Top 30 Growth Companies" fully reflects that enterprises have forged new quality productivity by promoting the integration of culture and technology.

　　New-quality productivity is an advanced productivity characterized by high technology, high efficiency and high quality, which is free from the traditional economic growth mode and productivity development path and conforms to the new development concept. Developing new quality productivity should conform to the general law of innovation. Since the industrial revolution, all previous leaps in productivity have experienced the law of synergistic effect from five aspects: subversive technological innovation, growth of leading industries, cost reduction of core elements, upgrading of supporting infrastructure and change of industrial organization mode.

　　New quality productivity is the inevitable result of the new round of scientific and technological revolution and the accelerated evolution of industrial transformation. In the field of culture, the new quality productivity refers to the advanced productivity state of high-tech, high-efficiency and high-quality production of cultural products and services by using advanced scientific and technological means and innovative thinking, getting rid of the traditional economic growth mode and productivity development path. The formation mechanism of new quality productivity in the cultural field is mainly manifested as follows: in terms of subversive technological innovation, network, digital technology and advanced manufacturing technology have widely penetrated into all aspects of cultural creation, production, communication and consumption, which has greatly promoted the development of cultural industries; In the growth of leading industries, digitalization has become the most important strategic direction to open up new tracks, and intelligent transformation will lead to the reconstruction of cultural industry system; In terms of falling prices of core factors, data becoming a new factor is the most prominent feature of new quality productivity, and falling prices of data elements will become a key factor for cultural emerging industries and future industrial growth, high-end and intelligent transformation of industries; In terms of infrastructure upgrading, the construction of digital infrastructure and the digital transformation of traditional infrastructure play a supporting role in the construction of modern cultural industry system far beyond the traditional transportation infrastructure; In the aspect of organizational transformation of cultural industry, mass production turned to mass customization, and platform-based organization and socialized production gradually replaced assembly line production.

　　Promoting the deep integration of culture and science and technology, comprehensively improving the innovation ability of culture and science and technology, changing the mode of cultural development, and promoting the better and faster development of cultural undertakings and cultural industries play an important role in forging new quality productive forces. Deepening the integration of culture and science and technology will not only help to accelerate the cultivation of new cultural formats and form new growth points of cultural industries, but also play an important role in promoting the high-end and intelligent transformation of traditional cultural industries.

　　The integration of culture, science and technology has injected a strong impetus into the cultivation of new cultural formats, which can promote the formation and development of emerging industries and future industries, and promote the common prosperity of science and technology and cultural industries. Scientific and technological innovation is the internal driving force to promote the formation and development of emerging cultural industries. Driven by high and new technologies such as network technology and multimedia technology, cultural industries are constantly forming new forms of expression, such as digital content industry, network cultural industry, virtual reality (VR) and augmented reality (AR) industries. These emerging cultural industries have realized the innovation of cultural content and communication methods through big data analysis, cloud computing, artificial intelligence and other scientific and technological means. At the same time, scientific and technological innovation has also accelerated the market expansion and business model innovation of emerging cultural industries, making it a new driving force for economic growth.

　　The integration of cultural science and technology empowers the transformation and upgrading of traditional cultural industries, which plays an important role in promoting the high-end and intelligent transformation of traditional cultural industries. The integration of culture and science and technology is helpful to innovate traditional cultural products and their service models and expand the cultural market. On the one hand, with the help of digital technology, traditional cultural products can be innovated to meet the increasingly diverse needs of consumers. For example, new cultural forms such as digital art and digital images enable more people to appreciate and experience traditional culture through the Internet, which provides a broader market space for its high-end development. On the other hand, intelligent transformation enables traditional cultural industries to provide more personalized and intelligent service models. For example, analyzing consumers’ needs and preferences through big data can provide them with more accurate products and services, thus enhancing consumers’ satisfaction and loyalty.

　　The integration of culture and technology is conducive to improving production efficiency and optimizing industrial chain. Through digital technology, the cultural industry can realize digital management from content creation, production to dissemination and promotion, thus improving the synergy efficiency and innovation ability of the industrial chain. With the help of network information technology, we can also know the potential market and audience more quickly, so as to adjust production strategies and improve production efficiency. This will not only help to enhance the core competitiveness of traditional cultural industries, but also provide strong support for their long-term transformation and development.

　　The integration of culture and science and technology can innovate the way of preservation and display, and inject new vitality into the protection and inheritance of traditional culture. For example, through digital scanning, audio-visual equipment and other digital means, ancient books and documents can be converted into digital information, digitally preserved and displayed in the form of pictures, videos, animation simulations, etc., which is easy to store and retrieve, displayed and disseminated through various channels, and diversified development and utilization. In addition, the digital and intelligent showcase system can keep cultural relics in the most suitable environment, minimize the aging process of cultural relics, and realize long-term effective protection while displaying and utilizing them.

　　To further promote the integration of culture and science and technology, it is necessary to promote the scientific and technological innovation of cultural enterprises, formulate the strategy of cultural digitalization, build a new workforce and build a new production relationship that adapts to the development of new cultural productivity, and take various measures to promote the high-quality development of cultural industries.

　　Promote scientific and technological innovation of cultural enterprises and build a modern cultural industry system led by innovation. Cultural enterprises are the main body of cultural science and technology integration, so it is very important to promote the scientific and technological innovation of cultural enterprises. First, strengthen intellectual property protection, including improving relevant laws and regulations, strengthening law enforcement, and creating a better environment for cultural enterprises to innovate. The second is to increase investment in scientific and technological research and development, support cultural enterprises to carry out technological research and development, product innovation and market expansion, encourage and support cultural enterprises to improve their independent innovation ability through tax reduction and subsidies, and cultivate a number of cultural and technological enterprises and innovation teams with core competitiveness. Third, encourage cross-border cooperation and innovation, strengthen cooperation between cultural enterprises, universities and scientific research institutions, form an integrated innovation system for Industry-University-Research, and promote the upgrading of cultural products and services through scientific and technological innovation.

　　Implement the strategy of cultural digitalization and promote the digital transformation and upgrading of cultural industries. By implementing the strategy of cultural digitalization, we can promote the optimal allocation and efficient utilization of cultural resources and improve the competitiveness and sustainable development ability of cultural industries. First, formulate a digital development plan, clarify the objectives, paths and key tasks of cultural digital development, guide cultural enterprises to increase investment, optimize layout, and promote the digital transformation and high-quality development of cultural industries. The second is to speed up the construction of digital cultural infrastructure, improve the application level of digital technology in the cultural field, and provide strong support for cultural digitalization. The third is to promote the entry of data resources into the table, develop new cultural productivity with digital technology and data elements as the key, give full play to the multiplier effect of data elements, release the value of data elements, and empower the development of cultural industries.

　　Build a new workforce to provide talent support for the development of new productivity. New professionals who adapt to the development trend of digitalization and artificial intelligence are the key to promote the development of new cultural productivity. First, strengthen the construction of talent team in the cultural field, support the education and degree construction of cultural economics, cultivate professionals with interdisciplinary knowledge structure and comprehensive analysis ability, optimize curriculum according to the development trend and market demand of cultural economy industry, and promote the new mode of integrated development and talent training of cultural industry in Industry-University-Research. Second, efforts should be made to build an applied talent team, promote the training mode of integration of work and study, and extensively carry out vocational skills training to help traditional workers improve their skills and improve the quality of skilled personnel training. The third is to improve the talent incentive mechanism, provide good career development space and treatment for outstanding talents in the cultural and economic industries, and attract more talents to join the cultural and economic undertakings.

　　Deepen the reform of the cultural system and build a new production relationship that adapts to the development of new quality productive forces. In order to adapt to the organizational changes brought about by the new productive forces in the cultural field, it is necessary to speed up the innovation of industrial policies and supervision systems and explore more efficient organizational methods. First, adapt to the flat management structure, reduce management levels, improve decision-making efficiency and response speed, promote information sharing and resource integration between different departments, and optimize resource allocation and overall operational efficiency through cross-departmental collaboration. The second is to optimize the development environment of various cultural enterprises, establish a flexible employment mechanism, improve the market platform for odd jobs, encourage all kinds of subjects to enter the production process, promote the transformation from traditional linear manufacturing to socialized manufacturing, and promote the transformation and upgrading of cultural industries. The third is to speed up the construction and innovation of the supervision system, strengthen the supervision and enforcement of the whole chain competition, investigate and deal with acts of infringement, monopoly and unfair competition in the economic field of cultural platforms according to law, and maintain the healthy and orderly development of the cultural market.