0 yuan, 1 yuan … Super Golden Week grabs people! Are you ready to go？
Beijing, Sept. 11 (Reporter Li Jinlei) The upcoming "Eleventh" holiday is very special, not only overlapping with the Mid-Autumn Festival to form an eight-day super golden week, but also the last legal holiday this year under the normalization of epidemic prevention and control, and the people who have been spoiled are enthusiastic about traveling.
To this end, the tourism industry has made great efforts to "grab people", online travel companies have started a subsidy war, and offline tickets have set off a wave of price cuts in scenic spots. One of the most economical National Day Golden Week is coming out, and netizens shouted: Really fragrant!
Huahai data map. Du Peibing
“Subsidy war"begin shooting
Since the opening of cross-provincial tourism in China, the tourism industry has accelerated its recovery. The industry predicts that the long-suppressed travel demand is expected to be released in the "Eleventh" holiday, and the tourist popularity of the National Day holiday will reach its highest level this year.
On September 10th, "Wu Zunyou’s response to whether it is safe to travel during the National Day holiday" rushed to the hot search, which reflected how enthusiastic people were to go out to play on the 11th, and the expert’s judgment that there was no virus at the social level gave people "reassurance".
Nowadays, the National Day travel has entered the booking peak. In order to attract more people and seize the National Day travel market, online travel companies have come up with big moves, and the subsidy war and promotion war have quietly started.
Let’s take a look at how major online travel companies spend money:
On September 7, Tongcheng Travel released the National Day 1 billion subsidy plan; On September 8th, Flying Pig Travel announced the launch of the 10 billion subsidy plan. After the ticket subsidy in Shanghai Disneyland, there will be a rare historical low price of 199 yuan, and the ticket prices of the Forbidden City, Changlong Resort, Haichang Ocean Park and other scenic spots will also be directly reduced by 50%. On the same day, Ctrip launched the "Tourism Member Day" promotion activity, and the maximum reduction of the top ten business lines can exceed that of 1000 yuan.
Obviously, in the face of tourists who have been "suppressed" for more than half a year and are eager to let go of themselves, no one wants to miss the tourism enterprises who have been "rested" for more than half a year. This super golden week can be described as the key battle for the recovery of tourism.
"I have been crazy about ordering these two days, and I haven’t seen this scene for a long time." The owner of a Ctrip store said that the Golden Week bonus has already appeared.
The picture shows the Wuhan Yangtze River Bridge photographed on the Yellow Crane Tower on August 6th. China News Service reporter ZhangChang photo
Ticket price reduction tide
In order to further release the demand for tourism consumption, the National Development and Reform Commission issued the "Notice on Continuously Promoting the Improvement of the Ticket Price Formation Mechanism for State-owned Scenic Spots" in August, requesting to continue to promote the price reduction of tickets for scenic spots.
0 yuan, 1 yuan, 50% off … … Recently, many scenic spots in China have set off a wave of ticket price reduction or even free tickets, and they can also enjoy preferential treatment during the National Day Golden Week.
Among them, Hubei launched the activity of "Traveling with Love", and the A-level tourist attractions in the province were open to national tourists free of charge until the end of this year, including the "Eleventh" Golden Week.
From August 1, 2020, A-level tourist attractions in Guizhou Province will offer 50% discount on tickets for domestic and foreign tourists, and the discount period will be as of December 31 this year.
From August 1, 2020 to the end of the year, 81 state-owned scenic spots in Shandong Province, such as Taishan, Sankong and Tianxia First Spring, will greatly reduce the ticket prices, some of which are as low as 20%.
From September 8 to December 31, 2020, Kashgar, Xinjiang, implemented eight preferential policies for all tourists, including free admission to A-level scenic spots, preferential accommodation in star-rated hotels, and incentive policies for visiting go on road trip.
"Come on, come on!" All kinds of generous preferential measures are the best way to shout. This will not only greatly reduce the cost of tourists’ travel, but also stimulate people’s enthusiasm for travel. At the same time, it is expected to promote the recovery and development of local hotels, restaurants, shopping, performances, entertainment and other whole chain industries.
Tourists "embrace the sea" at the seaside beach at the ends of the earth. Fan Yong
Where are you going for the most economical Super Golden Week?
As scenic spots and enterprises have introduced preferential policies, this year’s National Day Golden Week is expected to be the most cost-effective holiday in recent years.
"Affected by factors such as the price reduction of air ticket hotels after the epidemic, the reduction of tickets in many scenic spots across the country and the promotion of travel agencies, the per capita selling price of packaged products such as National Day and group tours and free travel has steadily declined." Ctrip said.
According to the data of Flying Pig, the average price of National Day hotels this year has increased by 65% compared with August in summer, but it is still 30% lower than the same period last year.
The super golden week with high cost performance is just around the corner. What are the hottest places? Peng Liang, a researcher at Ctrip’s Tourism Big Data Lab, believes that there will be several hot tourist destinations in this year’s Golden Week, including Hainan, Yunnan, Sichuan, Shaanxi and other major tourist provinces and famous domestic tourist cities.
For example, Sanya’s high-end leisure and holiday properties in China are relatively strong, and it has accepted part of the demand of internalizing outbound tourism into domestic tourism. In addition, it has benefited from the relatively safer island properties and the catalytic role of Hainan’s free trade port policy, including tax exemption policy. It is expected that Sanya will still show the phenomenon of "people following the crowd" during the Golden Week.
In addition, the distinctive cities such as Chongqing, Xi ‘an, Kunming and Hangzhou are still hot, and the 3-5-day tour with these cities as the core has become the first choice for the mid-line National Day trip. Xizang, Qinghai, Guizhou, Xinjiang and other western routes will become the second echelon of popular destinations, with group tours, chartered tours and long-distance tours as the mainstay.
Where are you going this super golden week? (End)