＂2023 Chuanjiu Global Tour and Chuanjiu Sichuan Food Week＂ was successfully opened at Wuliangye Hotel in Tokyo.
On September 7, local time in Japan, the "2023 Sichuan Wine Global Tour and Sichuan Wine Sichuan Food Week" hosted by Sichuan Provincial Economic and Information Office and hosted by Wuliangye opened at Wuliangye Hotel in Tokyo. Feng Jinhua, Deputy Director of the Sichuan Provincial Department of Economy and Information Technology, Jiang Lin, Deputy General Manager and Secretary of the Board of Directors of Wuliangye Co., Ltd., Kiyomi Seno, Chairman of the Japan-China Association, He Naihe, Chairman of the All-Japan Overseas Chinese Federation, and Aixiang Uchida, President of the Japanese Cuisine Research Association, attended the event.
"Chuanjiu Global Tour" is an innovative measure to respond to Sichuan’s development strategy of building a world-class high-quality liquor industry cluster and accelerate the promotion of China liquor to the world. Yibin, the birthplace of Wuliangye, has a brewing history of more than 4,000 years. It is the birthplace of high-quality multi-grain Luzhou-flavor liquor in China, bearing the thousand-year inheritance of national brands and the immortal ingenuity of traditional crafts. It is the first core liquor producing area in China with revenue reaching 100 billion. As an important stop of "2023 Sichuan Wine Global Tour and Sichuan Wine-Sichuan Food Cooperation Week", Wuliangye gives full play to the layout advantages of overseas markets, builds a stage integrating display, experience and taste with Sichuan wine as the medium and Sichuan food as the medium, fully demonstrates the production advantages of "Sichuan wine is the best in the world, and the essence is in Yibin", and conveys the confidence and elegance of "strong fragrance of a big country".
Feng Jinhua said that China liquor, whisky, vodka, rum, gin and brandy are both world-famous distilled liquors, while Sichuan liquor is the most Chinese national culture, Sichuan humanistic feature and can promote friendship and communication among China liquors. She analyzed the leading edge and creativity of Sichuan liquor from the aspects of history, ecology, technology and industry, and sincerely invited all the guests to Sichuan to appreciate the culture of Sichuan liquor producing area, brand and product.
Jiang Lin said that wine is the common language of all mankind. This time, Sichuan Wine "Six Golden Flowers" was unveiled in Tokyo, Japan, with Sichuan wine as the medium and Sichuan food as the medium, aiming to spread the elegance of Chinese wine and Chinese food to the world, so that more people can deeply understand the cultural connotation, profound ingenuity and skills of "harmony between wine and ceremony" and exchange and learn from each other.
At the event site, the photo punching area, Sichuan wine and Sichuan food product display bar and tasting area with Sichuan wine and Sichuan food as design elements were crowded, attracting a large number of local people to take photos to commemorate and interact with each other, leaving a deep and beautiful impression on Sichuan wine represented by Wuliangye.
At the dinner party, the chef of Tokyo Wuliangye Restaurant specially customized the food and wine mix, among which the classic Chinese food with Wuliangye, "Happy Spring is drunk and fragrant", was amazing. This dish comes from one of the most representative Chinese cuisines "Buddha jumping wall", which gathers the essence of seafood, skirts, mushrooms and other raw materials. Dozens of raw materials are simmered in one jar, which not only has a common meat flavor, but also maintains their own characteristics. Together with the classic Wuliangye, which has a long and mellow aroma, it is fragrant when eating, and the wine is mixed with various aromas, and the materials are infiltrated with each other, which makes people memorable and won guests.
As a typical representative of Luzhou-flavor liquor in China, Wuliangye has always insisted on exploring the diversified expression of liquor value, and actively acted as the disseminator of China liquor culture and the connector of world liquor culture. In the future, the company will accelerate the international layout, make full use of the radiation of "Chopsticks Cultural Circle", further enhance the influence of China liquor in the global liquor market, and take "Chinese wine+Chinese food", "display+tasting" and "product+culture" as the carrier to better build a "spicy and delicious" bridge between Chinese and foreign people, cultural exchanges and economic and trade exchanges.