Author: Zhang Zhongwen (Associate Professor, School of Applied Economics, China Renmin University)

　　The identification of "Top 30 Growing Cultural Enterprises in China" (hereinafter referred to as "Top 30 Growing Cultural Enterprises") aims to reflect the good situation of rapid and healthy development of new formats and new models in the cultural field and the continuous emergence of cultural scientific and technological innovations, stimulate the innovation and creativity of cultural enterprises, and cultivate new qualitative productivity in the cultural field. The perspective of the list of "Top 30 Growth Companies" fully reflects that enterprises have forged new quality productivity by promoting the integration of culture and technology.

　　New-quality productivity is an advanced productivity characterized by high technology, high efficiency and high quality, which is free from the traditional economic growth mode and productivity development path and conforms to the new development concept. Developing new quality productivity should conform to the general law of innovation. Since the industrial revolution, all previous leaps in productivity have experienced the law of synergistic effect from five aspects: subversive technological innovation, growth of leading industries, cost reduction of core elements, upgrading of supporting infrastructure and change of industrial organization mode.

　　New quality productivity is the inevitable result of the new round of scientific and technological revolution and the accelerated evolution of industrial transformation. In the field of culture, the new quality productivity refers to the advanced productivity state of high-tech, high-efficiency and high-quality production of cultural products and services by using advanced scientific and technological means and innovative thinking, getting rid of the traditional economic growth mode and productivity development path. The formation mechanism of new quality productivity in the cultural field is mainly manifested as follows: in terms of subversive technological innovation, network, digital technology and advanced manufacturing technology have widely penetrated into all aspects of cultural creation, production, communication and consumption, which has greatly promoted the development of cultural industries; In the growth of leading industries, digitalization has become the most important strategic direction to open up new tracks, and intelligent transformation will lead to the reconstruction of cultural industry system; In terms of falling prices of core factors, data becoming a new factor is the most prominent feature of new quality productivity, and falling prices of data elements will become a key factor for cultural emerging industries and future industrial growth, high-end and intelligent transformation of industries; In terms of infrastructure upgrading, the construction of digital infrastructure and the digital transformation of traditional infrastructure play a supporting role in the construction of modern cultural industry system far beyond the traditional transportation infrastructure; In the aspect of organizational transformation of cultural industry, mass production turned to mass customization, and platform-based organization and socialized production gradually replaced assembly line production.

　　Promoting the deep integration of culture and science and technology, comprehensively improving the innovation ability of culture and science and technology, changing the mode of cultural development, and promoting the better and faster development of cultural undertakings and cultural industries play an important role in forging new quality productive forces. Deepening the integration of culture and science and technology will not only help to accelerate the cultivation of new cultural formats and form new growth points of cultural industries, but also play an important role in promoting the high-end and intelligent transformation of traditional cultural industries.

　　The integration of culture, science and technology has injected a strong impetus into the cultivation of new cultural formats, which can promote the formation and development of emerging industries and future industries, and promote the common prosperity of science and technology and cultural industries. Scientific and technological innovation is the internal driving force to promote the formation and development of emerging cultural industries. Driven by high and new technologies such as network technology and multimedia technology, cultural industries are constantly forming new forms of expression, such as digital content industry, network cultural industry, virtual reality (VR) and augmented reality (AR) industries. These emerging cultural industries have realized the innovation of cultural content and communication methods through big data analysis, cloud computing, artificial intelligence and other scientific and technological means. At the same time, scientific and technological innovation has also accelerated the market expansion and business model innovation of emerging cultural industries, making it a new driving force for economic growth.

　　The integration of cultural science and technology empowers the transformation and upgrading of traditional cultural industries, which plays an important role in promoting the high-end and intelligent transformation of traditional cultural industries. The integration of culture and science and technology is helpful to innovate traditional cultural products and their service models and expand the cultural market. On the one hand, with the help of digital technology, traditional cultural products can be innovated to meet the increasingly diverse needs of consumers. For example, new cultural forms such as digital art and digital images enable more people to appreciate and experience traditional culture through the Internet, which provides a broader market space for its high-end development. On the other hand, intelligent transformation enables traditional cultural industries to provide more personalized and intelligent service models. For example, analyzing consumers’ needs and preferences through big data can provide them with more accurate products and services, thus enhancing consumers’ satisfaction and loyalty.

　　The integration of culture and technology is conducive to improving production efficiency and optimizing industrial chain. Through digital technology, the cultural industry can realize digital management from content creation, production to dissemination and promotion, thus improving the synergy efficiency and innovation ability of the industrial chain. With the help of network information technology, we can also know the potential market and audience more quickly, so as to adjust production strategies and improve production efficiency. This will not only help to enhance the core competitiveness of traditional cultural industries, but also provide strong support for their long-term transformation and development.

　　The integration of culture and science and technology can innovate the way of preservation and display, and inject new vitality into the protection and inheritance of traditional culture. For example, through digital scanning, audio-visual equipment and other digital means, ancient books and documents can be converted into digital information, digitally preserved and displayed in the form of pictures, videos, animation simulations, etc., which is easy to store and retrieve, displayed and disseminated through various channels, and diversified development and utilization. In addition, the digital and intelligent showcase system can keep cultural relics in the most suitable environment, minimize the aging process of cultural relics, and realize long-term effective protection while displaying and utilizing them.

　　To further promote the integration of culture and science and technology, it is necessary to promote the scientific and technological innovation of cultural enterprises, formulate the strategy of cultural digitalization, build a new workforce and build a new production relationship that adapts to the development of new cultural productivity, and take various measures to promote the high-quality development of cultural industries.

　　Promote scientific and technological innovation of cultural enterprises and build a modern cultural industry system led by innovation. Cultural enterprises are the main body of cultural science and technology integration, so it is very important to promote the scientific and technological innovation of cultural enterprises. First, strengthen intellectual property protection, including improving relevant laws and regulations, strengthening law enforcement, and creating a better environment for cultural enterprises to innovate. The second is to increase investment in scientific and technological research and development, support cultural enterprises to carry out technological research and development, product innovation and market expansion, encourage and support cultural enterprises to improve their independent innovation ability through tax reduction and subsidies, and cultivate a number of cultural and technological enterprises and innovation teams with core competitiveness. Third, encourage cross-border cooperation and innovation, strengthen cooperation between cultural enterprises, universities and scientific research institutions, form an integrated innovation system for Industry-University-Research, and promote the upgrading of cultural products and services through scientific and technological innovation.

　　Implement the strategy of cultural digitalization and promote the digital transformation and upgrading of cultural industries. By implementing the strategy of cultural digitalization, we can promote the optimal allocation and efficient utilization of cultural resources and improve the competitiveness and sustainable development ability of cultural industries. First, formulate a digital development plan, clarify the objectives, paths and key tasks of cultural digital development, guide cultural enterprises to increase investment, optimize layout, and promote the digital transformation and high-quality development of cultural industries. The second is to speed up the construction of digital cultural infrastructure, improve the application level of digital technology in the cultural field, and provide strong support for cultural digitalization. The third is to promote the entry of data resources into the table, develop new cultural productivity with digital technology and data elements as the key, give full play to the multiplier effect of data elements, release the value of data elements, and empower the development of cultural industries.

　　Build a new workforce to provide talent support for the development of new productivity. New professionals who adapt to the development trend of digitalization and artificial intelligence are the key to promote the development of new cultural productivity. First, strengthen the construction of talent team in the cultural field, support the education and degree construction of cultural economics, cultivate professionals with interdisciplinary knowledge structure and comprehensive analysis ability, optimize curriculum according to the development trend and market demand of cultural economy industry, and promote the new mode of integrated development and talent training of cultural industry in Industry-University-Research. Second, efforts should be made to build an applied talent team, promote the training mode of integration of work and study, and extensively carry out vocational skills training to help traditional workers improve their skills and improve the quality of skilled personnel training. The third is to improve the talent incentive mechanism, provide good career development space and treatment for outstanding talents in the cultural and economic industries, and attract more talents to join the cultural and economic undertakings.

　　Deepen the reform of the cultural system and build a new production relationship that adapts to the development of new quality productive forces. In order to adapt to the organizational changes brought about by the new productive forces in the cultural field, it is necessary to speed up the innovation of industrial policies and supervision systems and explore more efficient organizational methods. First, adapt to the flat management structure, reduce management levels, improve decision-making efficiency and response speed, promote information sharing and resource integration between different departments, and optimize resource allocation and overall operational efficiency through cross-departmental collaboration. The second is to optimize the development environment of various cultural enterprises, establish a flexible employment mechanism, improve the market platform for odd jobs, encourage all kinds of subjects to enter the production process, promote the transformation from traditional linear manufacturing to socialized manufacturing, and promote the transformation and upgrading of cultural industries. The third is to speed up the construction and innovation of the supervision system, strengthen the supervision and enforcement of the whole chain competition, investigate and deal with acts of infringement, monopoly and unfair competition in the economic field of cultural platforms according to law, and maintain the healthy and orderly development of the cultural market.

On the evening of May 13th, "Beautiful China Yangtze River Tour — — Dancing with the Yangtze River Economic Belt and Ecology "Hunan Station Media Group boarded a boat and swam across the Purple River at night. Photo by Jun Tang Fu Cong

　　Huasheng Online, May 13th (Reporter Wang Yichen) There are many buildings scattered all over the place, and the "Dream Back through the Purple River" style lighting show is staged in turn. The "water sightseeing bus" walks through the shadow of the oars, and a vivid historical and humanistic picture of Changde slowly unfolds … … On the evening of May 13th, "Beautiful China Yangtze River Tour — — Dancing with the Yangtze River Economic Belt and Ecology "Hunan Station Media Group swims through the Purple River at night, and modern sound, photoelectricity and wonderful performing arts are integrated, bringing everyone into a beautiful realm where light and shadow complement each other and water and people coexist harmoniously.

Water bus slowly passed through the Purple River, and the light and shadow complemented each other. The wonderful performance made members of the media group pick up their mobile phones to record this wonderful picture. Photo by Jun Tang Fu Cong

　　"White Horse Lake is sunny in autumn, and Zi Ling is like a golden flower." This is the scenery across the Purple River described by Liu Yuxi, a great poet in the Tang Dynasty, when he was relegated to Changde. In the 1980s, with the acceleration of industrialization and urbanization, the beautiful scenery in the poem once disappeared, and the crossing of the Purple River turned into a closed stinking ditch. Since 2006, after nearly 12 years of renovation, the blue waves have once again rippled on the Chuanzi River. Nowadays, the urban ecological landscape built by the purple river and the water makes the citizens feel the birds and flowers in the noisy city. This "green belt" adds a touch of bright color to this livable city.

Through the purple river scenery lighting live show, fully tap Changde’s rich cultural heritage, giving the purple river scenery a strong water town style. Photo by Jun Tang Fu Cong

　　It runs through the Purple River and connects with Liuye Lake, the largest lake in the city. There are about 300,000 residents living on both sides of the river. "When I first moved here, crossing the Purple River was a stinking ditch, let alone walking by the river. Even if I passed by the bridge, I had to walk with my nose covered." Ms. Liu, who lives near the Chuanzi River, told reporters that she moved here in the early 1990s and witnessed the changes of the Chuanzi River in the past 20 years, and she felt deeply.

　　Now you don’t have to cover your nose here anymore. The boat pier where pedestrians used to avoid walking is now a good place for leisure. All this benefits from the fact that in 2006, Changde became the first city in China to treat black and smelly water bodies with the concept of sponge city. The first step of treatment is to intercept sewage, and all domestic sewage and industrial wastewater will enter the sewage treatment plant and be discharged after reaching the standard. The second is to purify the water in the rainwater pipe network. This alone is not enough. It is necessary to let the river form a complete wetland ecological chain, let the water breathe and purify itself, so that the river can live. The staff put silver carp, snails and even some turtles, turtles and carnivorous fish into the river to restore the complete ecology of the river.

　　"Ask the canal that clear? Because there is a source of living water. " Changde has reopened the whole "Ren Du Er mai" crossing the Purple River. One end connects the Purple River with Liuye Lake, the inland lake of the city, and the other end connects Yuanjiang, a tributary of the Yangtze River, which rejuvenates the city’s water system.

　　After dealing with the pollution problem of Chuanzi River, Changde Municipal Party Committee and Municipal Government built a hydrophilic platform, a sightseeing cruise wharf, a river bank scenic spot and a floating island along the coast, established an ecological circle of fish, insects and waterfowl, and connected the north and south banks with a footbridge to build Chuanzi River into a green park in the center of the city. Finally, the artistic conception of "boating in Langzhou City and raising a glass to invite Sima" was created. On the banks of the 11-kilometer-long Chuanzi River, ancient cities, ancient streets, ancient bridges and ancient docks reproduce the style of Changde ancient city. Bright lights, beautiful performances, cool evening breeze, slow river water, and the vicissitudes of the Purple River have become a beautiful waterway.

Original title of this article: "Zhengzhou" Sanfutie "market survey! Is the controversial three-volt sticker a cure or a poison to the body and mind? 》

Original: Image Network

In recent years, the market of "three-volt stickers" is hot, and the providers have gradually moved from big hospitals to medical institutions at all levels, even beauty salons. The overwhelming publicity from the media and friends circle also made unknown so citizens think that "three-volt stickers" are "all-purpose stickers", scrambling to queue up, and even grabbing the number to paste.

The so-called extremes meet, and once something that is highly sought after has problems, the next step is likely to be "destroyed" by groups.

On July 12 -13, 92 children suffered from adverse reactions caused by the three-day sticker in Jiangxi Children’s Hospital. The picture was shocking, and the youngest child was only 11 months old.

On July 24, a woman in Yangzhou suffered more than 20 second-degree burns all over her body because of sticking a "three-volt sticker";

In Zhengzhou, according to incomplete statistics, since the dog days this year alone, there have been more than ten burn patients in the Burn Department of Zhengzhou First People’s Hospital.

In fact, the dispute about "three-volt stickers" has a long history, and there is no agreement. On the one hand, it is extremely popular and even "mythical", which can "cure all diseases"; On the other hand, it is a three-day sticker that has been vilified and attacked, and it has been called "a scam" and "a lot of harm" from the media.

So, is the three-volt sticker useful? Is there a threshold for application therapy? With these questions, the reporter of Yingxiang.com visited many hospitals and drug stores in Zhengzhou to see the market survey of "three-volt stickers" in Zhengzhou.

Zhengzhou’s "three-volt stickers" are popular.

According to incomplete statistics, Henan Provincial People’s Hospital, the First Affiliated Hospital of Henan University of Traditional Chinese Medicine, Henan Provincial Hospital of Traditional Chinese Medicine, the Second Affiliated Hospital of Zhengzhou University, the Third Affiliated Hospital of Zhengzhou University, Luoyang Orthopedic Hospital of Henan Province, Zhengzhou Hospital of Traditional Chinese Medicine, Zhengzhou People’s Hospital, Zhengzhou First People’s Hospital and other public hospitals, as well as major Chinese medicine museums in Zhengzhou, all have three-day stickers.

The crowd waiting to be pasted.

The concept of "treating diseases and protecting oneself from diseases" urges many Zhengzhou citizens to accept the three-day patch. On the first day of each year, large hospitals and Chinese medicine museums all over Zhengzhou are crowded with old people and children waiting for the patch.

During the reporter’s visit, the application process in most hospitals is relatively standardized, and the patients need to register in the Chinese medicine department or a special department. After pulse diagnosis and inquiry, the Chinese medicine doctor will judge the physical fitness, determine whether it is suitable to apply the three-volt patch, then select the appropriate acupoints and meridians, and finally remind the patients of the application time and matters needing attention.

In the application rooms of many hospitals, the three-volt plaster is wrapped in white or yellow adhesive tape with ointment in the middle. The reporter of Yingxiang. com inquired that these formulas usually include Chinese herbal medicines such as white mustard seed, kansui, asarum and ginger juice, but the proportion and technology of core ingredients are different from hospital to hospital.

The reporter interviewed Yang Zefeng, the attending physician of the Chinese medicine department of Zhengzhou First People’s Hospital. He introduced that in recent years, the medication of the three-volt patch in Zhengzhou First People’s Hospital has been improving, and the drug ratio needs to be verified many times every year, and the Chinese medicine doctor first tries it out, observes the performance of the drug and ensures safety before putting it into use.

Yang Zefeng tried the three-volt patch and compared its medicinal properties.

"This year, we made three kinds of three-volt stickers. The first drug did not have an effect on the skin, and the drug was too weak to achieve the effect; The second one is too strong, for fear of causing damage to the patient’s skin. Finally, we modulated the third one, and the effect was just right. " Yang Zefeng said.

In terms of age limit, Zhengzhou Children’s Hospital is suitable for children over six months. Zhengzhou people’s hospital is suitable for children over two years old; The First People’s Hospital of Zhengzhou City recommends children over three years old to apply.

In addition, a number of Chinese medicine museums are also promoting the three-volt stickers. Among them, a Chinese medicine museum on Huanghe South Road in Zhengdong New District has different ingredients for children and adults. "Adults are made of ginger, and children’s three-volt stickers are made of oil." The staff of the medicine museum said.

Propaganda atlas of a Chinese medicine museum

During the reporter’s visit, many medicine museums, especially Chinese medicine museums, have carried out three-volt stickers, and some of them have also carried out a series of summer treatment projects for winter diseases, such as the radiant stickers for men, the warm stickers for women, the warm stickers for women, the healthy stickers for the elderly, and the health stickers for children.

In addition, there are TCM physical examination, TCM physique identification, individualized timely nursed back to health programs, facing individuals, families and groups, treating winter diseases in summer and protecting yang.

The market is hot and chaotic.

At present, the market cake of "treating winter diseases in summer" is getting bigger and bigger, and the popularity of three-volt stickers has also brought a lot of chaos. Some businesses smell the "business opportunities", such as "black clinics", health care centers, pharmacies, e-commerce companies, etc., which have successively introduced "post-it notes" and "universal stickers" of three-volt stickers. Patients buy them themselves and apply them according to the acupuncture points on the map, and exaggerate the effect of treating winter diseases in summer.

Online shopping "dog days stickers" page

According to incomplete statistics, the Burn Department of Zhengzhou No.1 People’s Hospital has received more than a dozen patients, including adults and children, but the injuries are generally not too serious, so it is only necessary to treat and use drugs in outpatient clinics without hospitalization.

In the Department of Prevention and Treatment of Diseases of the Third Affiliated Hospital of Traditional Chinese Medicine in Henan Province, experts have also received patients with adverse reactions after applying three-volt stickers in health centers and beauty shops.

As early as 2013, state administration of traditional chinese medicine’s "Notice on Strengthening the Application and Management of Acupoint Sticking Technology for Treating Winter Diseases in Summer" clearly stipulated that "Three-volt Sticks" are mainly suitable for recurrent chronic respiratory diseases, and can also be used for other diseases characterized by recurrent attacks and aggravation in winter, with TCM syndrome differentiation as cold syndrome. It is strictly forbidden to expand the application scope and application population for the unreasonable pursuit of economic benefits.

"The popularity of three-day stickers shows that the public has a sense of identity with Chinese medicine, which is a good thing. However, some commercial operations at present have made many Chinese medicine therapies lose their essence. Moreover, Chinese medicine belongs to empirical medicine, and the norms of drug use and acupoints of the three-day patch must have certain qualifications. Therefore, when you apply the three-volt patch, you must go to a regular medical institution, dialectical physique, and then choose the appropriate acupoint for application. " Yang Zefeng said.

Is the three-volt sticker useful?

At present, different people have different opinions on the curative effect of the three-volt patch. According to the professional’s literature search, the three-day patch was first seen in Zhang’s Yitong in 1695. It was made of white mustard seed, asarum, kansui, ginger juice, etc. It was used to treat asthma, and not all types of asthma, but only one syndrome in asthma, called "cold asthma".

In 1955, on the basis of excavating and sorting out the prescriptions of Qing Dynasty, many old experts took the lead in treating respiratory diseases with acupoint application therapy for treating winter diseases in summer.

In 2004, after the three-dog patch became popular all over China, its indications were expanded to treat many diseases, including respiratory system, pediatrics, gynecology and so on, and its usage was also changed, from daubing to pasting, and the course of treatment was changed from one year (one dog day) to three years (three dog days) now.

Network mapping

"Three-day patch is also called foaming moxibustion, which is a kind of traditional scar moxibustion. Chinese medicine judges yin and yang, cold and heat, deficiency and excess in the human body according to personal physique, and uses white mustard seed, ginger juice and other medicinal materials with strong irritation to the skin as foaming agents, which will cause certain irritation to the skin, but this degree must be grasped. " Yang Zefeng, the attending physician of the Chinese medicine department of Zhengzhou First People’s Hospital, said, "The medicine is weak and cannot achieve the effect of application; If the drug is too strong, it will cause burns and other injuries to the human body. "

There are three main questions about the three-volt stickers on the Internet: Can the drugs attached to the skin enter the body? Even if the drug can enter, can it reach a certain drug concentration? Even if it reaches the required drug concentration, can it be treated in winter?

In this regard, Jiao Naijun, director of Henan Provincial Hospital of Traditional Chinese Medicine, believes that the three-day patch is not simply to apply drugs to the skin, nor is it simply whether drugs can enter the body, but through acupuncture points and meridians, plus drug stimulation, the three cooperate to achieve results.

"The principle of the three-volt patch is similar to that of acupuncture and moxibustion in traditional Chinese medicine. The needle used in acupuncture actually does not bring any medicine, that is, it achieves the therapeutic effect through acupoint stimulation. Acupuncture was not recognized many years ago, but now acupuncture has gone abroad. " Jiao Naijun said.

In Jiao Naijun’s view, the theoretical basis of Sanfutie is the most classic treatment idea of Chinese medicine-treating winter diseases in summer, using the yang of the external environment in summer, supplemented by warm and cold-dispelling drugs, to spread the cold evil in the human body and achieve the effect of treating those cold diseases that cause trouble to everyone in winter.

"In summer, supporting yang and dispelling cold, harmonizing yin and yang, Sanfutie can condition the body to a better state, improve the overall disease resistance, and reduce the occurrence of winter diseases, not that drugs will play a role in winter." Jiao Naijun said.

For example, the most common diseases prone to attack in winter are respiratory diseases, such as asthma, emphysema and chronic bronchitis. Clinical experience shows that many patients can achieve better results after treating winter diseases in summer and applying acupoint, and the frequency and intensity of attacks decrease in cold weather.

Therefore, in recent years, the three-day patch has become an example of preventive treatment of traditional Chinese medicine, which is widely used all over the country, and its position is equivalent to the flu vaccination promoted by western medicine. There is no doubt that it is a formal medical means recognized and supported by orthodox theory.

Network mapping

However, the three-volt patch only prevents improvement and cannot promote treatment.

"Three-volt patch" can only prevent diseases such as respiratory system in winter and improve human immune function, but not treat diseases, and cannot completely replace other treatments for these diseases. Therefore, you must not blindly stop taking drugs or reduce drugs while applying treatment.

We should also look at the effect of the three-volt patch rationally. The three-volt patch is not a "universal patch" or a magic treatment for all diseases in the mouth of merchants, but it cannot be completely denied because of the adverse reactions caused by some irregular operations. It is a method of treating internal diseases and external diseases in traditional Chinese medicine, and it is an auxiliary means to treat diseases. The correct way to open the "three-volt patch" is to treat according to syndrome differentiation, adapt to the disease and apply it in a regular hospital.

Three-volt stickers need to be verified more scientifically

In 2013, state administration of traditional chinese medicine issued the "Notice on Strengthening the Application and Management of Acupoint Application Technology for Treating Winter Diseases in Summer", clearly stipulating that in the future, if "Treating Winter Diseases in Summer" is to be carried out, it must be applied by a legal medical institution of Chinese medicine or integrated traditional Chinese and western medicine, and it can only be carried out after passing the examination.

In 2018, the Health and Family Planning Commission of Henan Province and the Administration of Traditional Chinese Medicine of Henan Province issued the Notice on Strengthening the Application and Management of Acupoint Sticking Technology for Treating Winter Diseases in Summer, further standardizing the filing management of acupoint sticking technology for treating winter diseases in summer (that is, three-day sticking), strengthening the application and management of technology, standardizing medical behavior and ensuring medical safety. It is clearly stipulated that medical institutions that have the qualification to carry out the three-volt patch service and provide the three-volt patch service should file relevant information with their registration authorities, and the filing contents involve the diseases treated by the three-volt patch, prescription drugs, acupoint selection, information about prescription-making doctors, contraindications and related precautions. If the prescription is adjusted or increased, the filing information should be updated in time.

However, the three-volt patch has not been tested by evidence-based medicine, and there has not been a clear regulation and procedural specification from the principle and efficacy of the three-volt patch to the processing idea and proportion of the prescription.

Therefore, the value and efficacy of three-volt stickers need to be re-verified and evaluated; Its popularization and application urgently need the country to formulate standardized drug ratio and standardized operation process.

As far as drug configuration is concerned, at present, the three-volt stickers promoted by medical institutions in Zhengzhou and all over the country are all in-hospital preparations, which have not passed the examination and approval of the State Drug Administration and have no approval number. The reason why Jiangxi Children’s Hospital caused burns is that the medical staff involved in the hospital adjusted the ratio of raw materials and drugs.

"We also hope that the relevant departments can further verify and make a systematic and standardized process for the proportion of drugs, processing details and precautions after application, so as to conduct a comprehensive standardized operation from top to bottom, from large hospitals to grassroots." Yang Zefeng said.

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　　Xinhua News Agency, Hangzhou, August 3rd (Reporter Xu Shunda) This year, Typhoon No.5 "Sanda" and Typhoon No.6 "Cuisi" were successively generated. Meteorological analysis pointed out that there was still a typhoon brewing in August. How is a typhoon formed? What preparations do residents need to make before the typhoon comes? How to avoid danger when a typhoon comes? The reporter specially consulted meteorologists to carry out popular science.

　　Ruan Xiaojian, deputy director and senior engineer of Zhejiang Meteorological Propaganda Science Center, said that typhoons were formed in tropical oceans. It has strict requirements on the water temperature of the sea surface, and the sea surface temperature should reach at least 26.5℃. The warm and wide ocean surface contains huge energy, which provides conditions for the formation of typhoons. Under the irradiation of the sun, warm seawater forms a strong cumulonimbus cloud over the sea surface and develops continuously. The expanding cumulonimbus cloud cluster is influenced by the geostrophic deflection force and rotates counterclockwise to form a tropical cyclone.

　　On July 2 this year, Typhoon Siam landed in Dianbai coastal area of Maoming City, Guangdong Province. The picture shows a fishing boat docked near Bohewan Bridge in Dianbai District of Maoming City. Xinhua News Agency reporter Huang Guobao photo

　　According to meteorologists, when tropical cyclones develop and reach a certain intensity, they are called typhoons in the northwest Pacific and hurricanes near North America. Near the low latitude in East Asia, typhoons usually travel west or northwest after being generated, and may turn northeast after reaching a certain latitude, which depends on the game results of various weather systems. The strong subtropical high has the greatest influence on the typhoon track.

　　"Although typhoons No.5 and No.6 were generated one after another this year, due to congenital deficiency and the strong subtropical high, the two typhoons weakened and dissipated on the sea surface in the near future." Ruan Xiaojian said. According to the situation of typhoon generation all the year round, August will be the month with the largest number of typhoons in a year, with an average of 5.7 typhoons. From 1949 to 2019, there were 130 typhoons that landed in China in August. In the first ten days of August this year, tropical disturbances in the South China Sea and the Northwest Pacific tend to be active, and there may be one or two typhoons.

　　The main disasters caused by typhoon are rainstorm, strong wind and storm surge. As a country affected by many typhoons, almost every summer, residents in coastal provinces will pay close attention to the typhoon trend nervously, and all departments are ready.

　　On October 13, 2021, citizens photographed the landing of typhoon Compass on the central coast of Poly, Haikou City. Xinhua News Agency reporter Yang Guanyu photo

　　Meteorologists suggest that before the typhoon comes, residents should listen, watch or check the typhoon forecast and early warning information online in time; Reserve food and water, and prepare emergency items such as mobile power supply and flashlight; Check whether the circuit, fire, gas and other facilities are safe; Residents living in all kinds of dilapidated houses, factories and sheds should be moved to safety in time; Residents in coastal areas had better stick a "meter" pattern on the window glass with adhesive tape to prevent the window glass from being broken.

　　When the typhoon comes, it is necessary to continue to pay attention to the dynamic information of the typhoon and minimize going out. If you are outside, don’t take shelter from the wind and rain near temporary buildings, billboards, iron towers and trees. If you live in a tent, you should immediately put away your tent and take shelter from the wind in a solid house; If you are on the water (such as swimming), you should immediately go ashore to take shelter from the wind and rain.

　　On October 13, 2021, on the eve of typhoon Compass landing, the wind and waves were photographed in Haikou Bay, Haikou City. Xinhua News Agency reporter Pu Xiaoxu photo

　　In addition, Ruan Xiaojian said that typhoons are not without merit. For China’s coastal areas, typhoon precipitation is an important source of water supply in midsummer. "For the typhoon, we still can’t interfere with its formation and movement. What we can do is to actively respond scientifically, seek advantages and avoid disadvantages, and minimize disaster risks. "

　　On January 5th, the exclusive interactive cooperation project conference of CCTV Spring Festival Gala 2022 was held in Beijing, and JD.COM was announced as the exclusive interactive partner of CCTV Spring Festival Gala 2022. During the Spring Festival, JD.COM will distribute red envelopes and objects with a total value of 1.5 billion yuan.

　　Peng Jianming, member of the editorial meeting of the Central Radio and Television General Station and general manager of the General Manager’s Office, Xin Lijun, CEO of JD.COM Retail, and Shao Jingping, vice president of JD.COM Group and head of the JD.COM Retail Marketing and Commercialization Center, jointly launched the project cooperation.

　　Peng Jianming said that in recent years, every Spring Festival Gala will carefully choose an interactive cooperation platform to better integrate the characteristics of the times such as IT technology and network culture with traditional folk customs such as New Year greetings and red envelopes, so that Chinese people around the world can share the festive auspicious and laughter of the Spring Festival in a more convenient and efficient way. As a cooperative enterprise of the "Brand Power Project" of the Headquarters, JD.COM has long been committed to promoting the transformation of China products into China brands, helping to build a brand power and serving the people’s better life. On the basis of good cooperation in the past, the reception desk and JD.COM once again joined hands to open the exclusive interactive cooperation of the Spring Festival Gala in 2022, hoping to make the Spring Festival Gala in the Year of the Tiger even more powerful.

　　Xin Lijun said that JD.COM has always been committed to providing consumers with a more "more, faster, better and cheaper" shopping experience, and striving to be a good spokesman for consumers. It is believed that with the wonderful party content design of the reception desk and the support of JD.COM’s long-term core competence such as the supply chain of a digital and intelligent society, the two sides will let the audience enjoy more preferential activities and interactive ways while enjoying the Spring Festival Gala, and provide protection for users around the world to convey their thoughts.

　　According to reports, this year’s Spring Festival Gala interaction will start from the 22nd day of the twelfth lunar month (January 24th) and last until the 15th day of the first month (February 15th). Users can make an appointment in advance for the Spring Festival Evening interactive activities on the JD.COM APP, and invite friends to jointly open the koi fish Treasure Box. On New Year’s Eve (January 31st), JD.COM will invite everyone to "welcome the spring with drums", interact with relatives and friends, send blessings and distribute red envelopes. In addition, JD.COM will join hands with many well-known brands to send out brand-customized red envelopes, national fashion goodies, trendy cool play, special agricultural products and other value-added gifts.

　　The general manager’s office of the Central Radio and Television General Station, the relevant person in charge of the cultural program center, and many media representatives attended the conference.

1905 movie network news On June 3, the animated film released a preview and poster, announcing that it will be released nationwide on July 24, 2021. The film tells the story of a pair of small animal brothers and sisters who look like doughnuts crossing into modern Shanghai because of an accident. With the help of time, the two brothers and sisters joined hands with the little white dog and the extinct animal baby group to try to save their endangered ethnic group. The role setting with infinite sense of cuteness and the wonderful adventure story full of laughter and education make the film the most cutest animated blockbuster for family fun this summer.

The trailer introduces us to a brand-new lovely biological group — — Ferragamo These doughnut-shaped creatures became extinct as early as the 19th century. Among them, two Ferragamo sisters and Ed came to modern Shanghai by mistake because of the power of time, and became the only two Ferragamo in the world. After learning from the little white dog that their race was facing the great extinction crisis, the two brothers and sisters tried to save their race by using the crossing power of time.

From the busy streets of Shanghai to the frozen Antarctic world, from the fireworks under the night sky to the endless blue sea, two Ferragamo started a fantastic journey in different times. In addition, in the finalized posters exposed in the same period, O-sister and Ed’s naivety is also obvious, which makes everyone cute, and people can’t help but call themselves and want to raise a Ferragamo. Brother and sister made faces in tandem, O sister looked flying, as if she could not wait to embark on this unknown adventure, while brother Ed frowned and was slightly at a loss.

From the colors and expressions of the two Ferragamos, we can see the completely different personalities of brother and sister — — My sister is brave and happy, and my brother is slow and heavy. How many hilarious oolong incidents have been made by the two brothers and sisters with such a big contrast? Presumably, we have to go into the cinema to find out.

The film "Save Donuts: Time and Space Rescue" can also be said to have done its best in production. The Oscar gold medal team joined hands to escort the film quality. The director directed the film "The Simpsons" and won many famous Hollywood awards such as Emmy Award, Anne Award and Hugo Award. The composer has composed music for many Oscar-winning animated feature films and won the 82nd Academy Award for Best Original Score Prize.

The inspiring Ferragamo and the cute animal images in the film are made by a series of animations that are popular all over the world, and Minions character designer Peter de Seve. Such a luxurious lineup is made with great efforts. I believe the film will definitely send a big wave of "doughnut" impact to the audience in this hot summer, so that everyone can enjoy the summer vacation.

The film not only allows the audience to enjoy an infinite joy of audio-visual feast, but also shows various knowledge of nature. This "doughnut" rescue trip not only shows other cute baby extinct animals, but also opens an unprecedented punch-in tour of natural and humanistic knowledge to the audience, giving everyone a new three-dimensional understanding of extinct animals that are silent in the long river of history. Not only can you feel happy healing, but you can also learn vivid and interesting knowledge points during the movie watching process.

When buying a new energy vehicle, what is the most important thing? Battery life? Intelligent? Configuration? These are of course very important, but what is more important is safety and quality.

With the technological development of new energy vehicles, both battery life and energy efficiency have been greatly improved. Therefore, today’s battery life anxiety is no longer the biggest anxiety of electric vehicle users, but the biggest anxiety is "safety anxiety".

According to the latest data released by the emergency management department, the spontaneous combustion rate of new energy vehicles rose by 32% in the first quarter of last year alone, and an average of 8 new energy vehicles caught fire (including spontaneous combustion) every day. It can be seen that since the popularization of new energy, there have been endless news about spontaneous combustion and other safety accidents. Because of this, consumers will be more concerned about the safety of new energy vehicles.

So, in the face of users’ safety anxiety about new energy vehicles, how should car companies solve the problem? As a "national team player", Hongqi’s approach can be described as "simple and crude" and highly credible. That is, through various extreme challenges, the safety performance of new energy vehicles in extreme environments has been fully verified.

Without fear of "wind, rain, thunder and lightning" and "fire", Hongqi EH7 sets a safety standard

In order to allay users’ anxiety about the safety and quality of new energy cars, as the first pure electric car based on the FMEs super architecture of the Hongqi brand, the Hongqi EH7 has successfully passed the "wind and rain" power-free limit challenge.

In this challenge, in order to verify the safety of the self-developed battery pack carried by Hongqi EH7 in extreme weather environments, a test was specially designed to continuously challenge the temperature shock, water immersion and fire of the same battery pack in Hongqi.

The first is the temperature shock test, which is mainly to test the ability of the power battery to withstand rapid changes in ambient temperature. In a confined space, the temperature needs to complete the extreme change from -40 ° C to 60 ° C within 30 minutes, and then maintain it for nearly 8 hours. And this process has to be repeated five times.

In this harsh environment that did not exist on earth, almost all equipment would be damaged, but the battery pack of Hongqi EH7 "survived" unharmed, and the battery pack did not leak, break, catch fire, or explode.

After experiencing high temperatures and severe cold, the battery pack of the Hongqi EH7 was immersed in deep water for another 60 hours.

The current waterproof standard of the power battery is mainly IP67 (the power battery can be placed in 1 meter deep water for 30 minutes without being affected), while the water immersion test of the Hongqi EH7 is to directly immerse the battery pack into a 1 meter deep pool and continue to soak 120 times the national standard time – 60 hours. After the test, it was found that there was no water stain inside the box, indicating that the battery pack was airtight and well insulated. The strength of the Hongqi EH7 battery pack proved that it reached the highest waterproof level IPX8 in the current waterproof experiment.

After going through three limit tests of temperature change, water immersion, and fire, Hongqi EH7 still did not have any safety problems. However, do you think this is the end? Next, Hongqi EH7 went through four tests of sand and gravel, wading, lightning strike, and electromagnetism.

Sand and gravel road, Hongqi EH7 cycled 20km at an average speed of 50km/h, the battery pack was not damaged, the insulation resistance test was normal, and the vehicle was still running normally. In the wading scene in simulated rainstorm weather, Hongqi EH7 traveled 600m back and forth in a wading pool with a water depth of 400mm (4 times the national standard), and the vehicle passed perfectly.

In the electromagnetic test process, in a magnetic field with a frequency band of 10Hz-400kHz, the electromagnetic radiation level of Hongqi EH7 under uniform speed, acceleration and other operating conditions is tested, and the margin is greater than 28dB (the larger the margin, the less harmful the vehicle radiation), which is at the leading level in the industry.

The most striking thing is that the Hongqi EH7 also carried out a lightning strike test. After undergoing the triple lightning strike test of applying a pulsed electric field, generating a discharge effect and a continuous discharge effect, the vehicle did not appear abnormal and could still drive normally. The Hongqi EH7 is also the first pure electric vehicle in China to publicly challenge the lightning strike test and successfully pass.

Overall, the power battery of the Hongqi EH7 can resist freezing, overheating, water ingress, spontaneous combustion, and bumps. At the same time, the safety performance of the entire vehicle in extreme scenarios is also very excellent, which intuitively eliminates users’ concerns about battery safety.

How did Hongqi EH7’s "Incorruptible Body of King Kong" come into being?

Lu Xun once said: "A true warrior dares to face a bleak life!" And a truly safe battery should face a cruel trial.

It can be seen that the test of Hongqi EH7 is very rigorous. The previous three tests: temperature change, water immersion, and fire are all completed by the same battery, which is a great test for the battery.

It should be known that lithium batteries are extremely "sensitive" to temperature. Overheating may lead to combustion or even explosion, and overcooling may cause internal lithium dendrites to grow, pierce the film and cause short circuits and other risks. The Hongqi EH7 battery pack can complete these extreme challenges, mainly because the Hongqi EH7 battery pack adopts the six-sided three-dimensional insulation protection scheme developed by Hongqi, which creates a six-sided three-dimensional insulation protection space for the battery, realizes multi-scene non-thermal diffusion, the highest-level IPX8 waterproof, fire protection and other functions, ensuring that the battery can be used safely and normally in the face of various extreme environments.

However, only excellent batteries are not enough, Hongqi EH7 vehicle passive safety is also very good, using 9H4M cage structure to strengthen body safety, high-strength steel consumption is 74%, of which ultra-high-strength hot forming boron steel consumption reached 22%, easily meet the C-NCAP and E-NCAP double five-star safety rating standards, to prevent vehicle collisions or rollover extrusion of the battery, to ensure the integrity of the battery, for safety up the ante.

More importantly, these extremely rigorous test projects are not designed to fill up the "program effect" and show off the strength of the gimmick, but to truly face the pain points of users in new energy vehicles, and solve the multiple concerns of users on vehicle safety through continuous investment and deep digging in technological innovation. This is what all new energy vehicle companies should follow and learn.

"Zero Pressure, Enjoy Peace of Mind", Open the Era of Green Travel "Zero Pressure"

The "zero voltage" travel of Hongqi EH7 is not only reflected in the safety and quality of the vehicle, but also provides users with "zero voltage" car purchase and use value.

In the context of the current industry-wide price war, Hongqi EH7 did not follow up blindly, but extended its focus from a single purchase link to the user value of the product’s entire life cycle. Launched the "Zero Voltage · Peace of Mind" plan, including the three sub-plans of "Zero Voltage Four Lifetime" service, "Zero Voltage Worry-Free GO" rights and interests, and "Zero Voltage Limited Time Jump" product upgrade. Among them, the "Zero Voltage Four Lifetime" service adds "Lifetime Free Maintenance" to the original three after-sales rights of Hongqi brand: "Lifetime Free Warranty", "Lifetime Free Rescue", and "Lifetime Free Car Pickup and Delivery", which further alleviates the worries of new energy users.

If calculated in cash value, Hongqi EH7’s "Zero Pressure · Peace of Mind" plan allows users to enjoy up to 100,000 yuan. This unique "pet powder" method not only allows users to obtain real benefits, but also enhances the use experience of the whole life cycle of the product. More importantly, it is a demonstration of returning to correct values for the whole industry.

It can be seen that in the face of the crazy price of the industry, Hongqi EH7 does not blindly follow up the volume price, but the volume value. One is the safety value. Hongqi EH7 improves the safety factor of the battery and the whole vehicle in multiple dimensions through the pioneering and cutting-edge safety technology, and brings users the safety quality of "zero voltage". The second is the product value of the volume. The longest battery life is 820km, zero hundred acceleration for 3.5 seconds, 5 millimeter wave radars, all-aluminum chassis, and the maximum speed of the motor is as high as 22500r/min…. Hongqi EH7 has reached the flagship level of the same level in terms of performance and intelligence. More importantly, while having excellent product strength, Hongqi EH7 provides users with the rights and interests of value 100,000.

This kind of volume method not only allows users to have a high "sense of gain", but also does not harm the interests of the enterprise, allowing the enterprise to achieve healthy development, which can be described as brilliant!

(This article is originally produced by Wenwu Lane New Media Studio. Please indicate the source when reprinting: Wenwu Lane. The author of this article: Qingfeng, personal opinion, for reference only)