5G melts the media to refresh the communication speed, and Central Video teamed up with China Telecom to open up a new horizon for the Asian Games.
The first Asian Games with "China Characteristics, Asian Style and Brilliance" was successfully concluded a few days ago. During the 16-day "Asian Games Time", CCTV acted as the rights-holding broadcaster of the 5G new media platform of CCTV and the new media platform of Hangzhou Asian Games.It not only carries the live broadcast content of all the games, but also launches the 5G Asian Games Daily with China Telecom’s innovation, which builds an all-round "companion" and "immersive" watching experience, leaving the audience with multiple and three-dimensional memories of the Hangzhou Asian Games.
During the Hangzhou Asian Games, the total broadcast volume of central video events reached a new high, with 810 live events, and the daily newspaper of the Asian Games with 5G media was also popular, reaching more than 28 million telecom users with an average daily click-through rate of 7.4%, which became an important window for users to enjoy the sports feast, feel the spirit of the Asian Games and expand the horizon of the Asian Games.
The "Rigeng" 5G Media Asian Games Daily has restored the excitement of the stadium from multiple dimensions.— — The main contents of the daily newspaper are schedule forecast, exciting moments, highlights of Asian Games athletes, etc., and the contents such as medal list, schedule list, Asian Games special area, CCTV video member and wing lighting are added, and the official website quick entrance of CCTV video mobile phone, the operation and maintenance of massive events are refined, and the information is reported at your fingertips, which meets the individual, timely and interactive needs of Internet users.
(5G message page)
(Look at the page of Asian Games Daily)
(Asian Games Daily Medal List Page)
As the official partner of Hangzhou Asian Games, China Telecom escorted the Asian Games with its powerful cloud network capability, combined with comprehensive network advantages and service advantages to accelerate the integration of 5G+AI, and applied digital technology to the Asian Games venue management, event experience, media communication, daily training and other scenes to ensure the smart Asian Games from all directions and angles.The "Brand Interaction" area of the Central Video 5G Media-integrated Asian Games Daily shows China Telecom’s black technology of the Asian Games through multi-dimensional reporting, and truly connects brand communication with 5G news media-integrated reporting.
(Asian Games Daily China Telecom Brand Interactive Zone)
With sports as the media, the broadcast of sports events and innovative technology are stimulating new chemical reactions.Taking advantage of the Asian Games, the overall spread volume of CCTV and China Telecom further expanded, forming a unique commercialization scale, enriching the commercialization landing scene of 5G messages, and realizing the service marketing solution of providing customized message content for industry customers.
At present, CCTV’s own 5G message platform has been officially launched, which can accurately send 5G messages to selected people and open up a new content dissemination channel for CCTV.By building a 5G message platform, CCTV video has aggregated the powerful effect of "5G message platform+users of the whole network+hot content", which greatly enriched the application scenarios of 5G messages in the media industry and brought immersive events and hot interactive experiences to users. At the same time, it plays a channel role of 5G messages, realizes the revolutionary upgrade of traditional media, and effectively enhances the market competitiveness of media services.The main station plays a leading role in the mainstream media, develops 5G media integration services, and plays a demonstration role by deploying infrastructure and combining customer application platforms, which has a wide range of application scenarios and remarkable social and economic benefits.