Social Red Sea： Counting 19 Small Social Apps

The social Red Sea is constantly fighting, and many players still end up. The author counted 19 niche social apps to see if these niche products really found the blue ocean.

Social apps, especially strangers socializing, are already jealous. Acquaintances’ social interaction needs the precipitation of relationship chain, which is a zero-sum game-it is difficult to make a breakthrough after one family dominates.

When strangers socialize, there seem to be more dimensions that can be expanded.

Today, I will mainly talk about strangers’ socialization, and analyze the current red sea of strangers’ socialization from three aspects: people, media and form.

Socialization, no matter how you play, is still a person. So we analyze social apps, and the simplest thing is to start with people.

I have to say that the battle for social apps has put people’s external, internal and objective environment in place and used it thoroughly.

Representatives: Detective, tinder

The two apps are consistent from the gameplay to the design pixel level: according to the positioning, the nearby people are screened out, and the avatars are displayed in the form of cards. Left sliding is not interested, and right sliding likes it; If you happen to like each other, that is, you can have a one-on-one chat.

In fact, exploration and tinder can’t be called the originator of "judging people by their appearances", but this card design and gesture interaction are different from the previous concealment and directly put "judging people by their appearances" on the table.

Detective and tinder, which are currently profitable by "subscription" members, provide the following services: super liking, unlimited regret, arbitrary change of positioning and unlimited likes; Tinder has a little more items, and boost can give priority to the display of avatars in the region, select visible objects, and manage personal data to limit the visible content of others.

However, this match method is not without its shortcomings.

I used my brother’s head, and the result has never been matched. "Yan ugly refused" for a long time, and there is no other way to find friends on this APP, so I have to give up this APP.

The highly consistent pixel level of these two apps is also considered as an epic masterpiece in the plagiarism list. The plagiarists are also very helpless. It is extremely simple to dig the old stalk of "judging people by their appearances" with interactive new gameplay.

This kind of gameplay has little room for "learning", so that others can’t copy it. Followers can only wander before being shameless and proud, and finally choose to be shameless.

This card-type design, which uses left sliding and right sliding to interact, is really simple and direct. And the services provided by members just make up for some embarrassment of interaction.

From this point of view, simplicity to the extreme is also a great weapon.

• Advantages: simple gameplay; Interaction is interesting.
• Disadvantages: passive matching and uncontrollable waiting.
• Suitable for the crowd: Yan control and Yan value confidence.

The picture above shows exploration.

The picture above shows tinder.

Representatives: as before, impression of friends, same, moment.

1) As usual

Make friends with three views, and when you first enter, there will be a basic test package, which contains some test questions about three views, taste and preference for making friends. Through the answers you submitted, find a friend who fits the three views.

However, this algorithm is still a black box and has not been published. I guess, if it is simple, these questions should have a classification. For each classification, if the score of one of the classifications is almost the same, two people can match.

There is also an "opinion square" in the middle where you can express your views by voting.

At present, no profit method has been found.

• Advantages: it seems easier to find friends if the three views are consistent; Opinion Square voting expression is more interesting.
• Disadvantages: the three views filled in are not true.
• Suitable for the crowd: people who believe in the soul and are interesting.

The picture above is the same.

2) Impression of friends

Friends impression learning uses tinder’s card design and gesture interaction. There are two ways, one is to actively search through information cards, and the other is to passively match by answering questions.

Taking the initiative to find, unlike just looking at the face value, friends’ impressions also put text information such as mind-wandering questions and answers, latest impressions, and mate selection criteria on the card. Passive matching, the answer to the question is made into a card, which is the same as tinder’s interactive way. Right sliding likes it, and left sliding doesn’t like it (but this is the old version, and the new version is made into a chat form; The old and the new can be switched, probably because it is the old version, so it is not maintained very much. There are some problems in the interaction of sliding left and right, and sometimes it can’t slide).

Compared with the old version, the new version of the chat dialog box is not as interesting as before, but it is more in line with his gameplay. For example, you have to answer questions to participate, which is really better than before. However, because of the slow update of information, users lack a sense of control, which is also a drawback.

At present, no profit method has been found.

• Advantages: For example, it goes further and directly matches the crowd through opinions. There are two ways: active and passive.
• Disadvantages: the interface is not particularly nice.
• Suitable for the crowd: heart-walkers.

The picture above shows the impression of friends-active search

The picture above shows the impression of friends-passive matching (old version)

The picture above shows the impression of friends-passive matching (new version)

3）same

Same’s gameplay is to choose the channel you are interested in, watch/post pictures and essays in the channel, and find the same hobbies as yourself-this way can be regarded as a kind of making friends through three views.

At present, no profit method has been found.

• Advantages: according to the channel group discussion, the topic concentration is high, which is easy to cause discussion and management; The interface is more beautiful.
• Disadvantages: Not yet.
• Suitable for the crowd: there is no particularly unsuitable crowd.

The picture above shows same.

4) a moment

There are many excellent articles and radio stations (and the design of an instant chat room). The biggest feature of this APP should be that the interface is very beautiful. Because the content is excellent, the UI made with these contents is also very good.

For example, the way to show the articles without pictures in the information flow is to use the default picture and mask, which enriches the information flow and marks the types, so that users can see at a glance.

At present, the way to make a profit is e-commerce, through buying people, cooperating, selling around the APP, etc. You can look at the product details page. Unlike the cold specification list, every product details page is almost an emotional article, waiting for the literary tonality of the APP.

• Advantages: excellent content and exquisite design.
• Disadvantages: the threshold is slightly higher.
• Users: young artists.

The picture above shows a moment.

Representative: celebrity circle of friends

The exploration of the inner world, in addition to the three views, also has hobbies. When socialization has become the standard of almost all apps, the apps in hobbies have not been missed.

Celebrity circle of friends is an APP in Wuhan, which mainly participates in and publishes role-related circle of friends through role-playing. The main users of this language cosplay product are teenagers aged 12-20.

Telling the truth, when I am older, I really can’t adapt to this thick youthful atmosphere. Whether you can’t get into Secondary Two or you don’t understand the sadness of 45 degrees, it’s a mistake to be old, because there will always be people who are young.

At present, the way to make a profit is to buy value-added products (gifts) in-app.

• Advantages: the area is very rich, the characters are particularly many, and the gameplay is particularly simple.
• Disadvantages: I haven’t found it yet.
• Suitable for the crowd: young people who love cos.

The picture above shows the circle of celebrity friends.

Representatives: meetup, join

The gameplay of activities in the same city is basically the same, mainly publishing/viewing activities and actively participating.

Meetup focuses on activities, and the home page is almost a list of group and activities.

Join focuses on people, and the home page is divided into diaries and encounters. Diaries focus on post information flow and meet the list of main characters, mainly to discover people, classmates, fellow villagers and peers in the same city.

Join’s activity entrance is in the second tab, and the entrance is relatively hidden compared with meetup.

Comparatively speaking, join, as a social APP in the same city, focuses on making friends online, while meetup focuses on offline activities.

Compared with most people, the organization of activities in the same city is challenging, and participation is also limited in time and space. If almost all activities are displayed, meetup’s list in unpopular areas will be empty.

Users open meetup and have to abandon it without any activity. Join provides an option to make friends online, which solves this embarrassment.

As for the profit mode, it has not been found at present.

• Advantages: join is laid out online and offline at the same time, which better solves the embarrassment when offline is insufficient.
• Disadvantages: When meetup offline is insufficient, the home page will be empty and there will be no other ways to play, which will be embarrassing.
• Suitable for the crowd: Zhai Qing (it is impossible to go out, and it is impossible to go out for a lifetime).

The picture above shows meetup.

The picture above shows join.

According to the published media, it can be divided into text, pictures, audio and video.

Representative: MarinChat

Text is basically the standard of all apps. And this MarinChat is simply a clean stream in social products, which is extremely simple-only words can be sent, and pictures are only used for the display of avatars.

You don’t need to register, you can post, reply and chat directly by setting your avatar and nickname.

Function, then only post, reply, chat, report.

• Advantages: simple; If you don’t plan to save traffic, don’t cheat.
• Disadvantages: Some people may not like this minimalist style.
• Users: At present, I only see the Japanese version.

The picture above shows MarinChat.

Representative: ins, We Heart It

There are many such apps, the most famous of which is ins, and pictures are standard for almost all social apps. Ins does not say much; We Heart It can write articles or publish pictures.

The main way of making profits is advertising at present.

• Advantages: Beautiful pictures.
• Disadvantages: writing articles can only be written on the computer.
• Suitable for the crowd: all.

The picture above shows We Heart It.

Representative: Warm friends.

Warm friends, whether posting or commenting, are in the form of voice. There are rich interactive activities about sound, and the operation is better.

But something seems to have happened recently, so I can’t log in.

At present, no profit method has been found.

• Advantages: pleasing to the ear.
• Disadvantages: It takes longer to play audio than to watch text. And can’t watch at the same time like words; And the threshold for sending audio is higher than that for sending text.
• Suitable for people: voice control.

The picture above shows warm friends.

• Short video representative: Tik Tok;
• Live representative: Mo Mo.

Needless to say, these two.

I have to admit that loneliness and desire to talk are time-sensitive.

Obviously, it is difficult to solve such a problem with the current message type information flow products or people lists, and an instant chat room is needed.

Representative: Rooit

After selecting the topic, match the chat object immediately. At present, the way to make a profit is to buy value-added products in the application, such as missing persons radar. Pairing will automatically fail if there is no interaction within 30 minutes. If you need to find the person who was paired before, you need to use the missing person radar.

• Advantages: Random pairing, instant solution to the current chat needs.
• Disadvantages: In order to avoid the initial embarrassing chat, you can add some topic cards that can be greeted in chat.
• Suitable for the crowd: staying up late at night

The picture above shows the home page of Rooit.

The picture above shows the Rooit chat interface.

The picture above shows the page of the Rooit Store.

Representative: wakie

Wakie is based on a theme, you can carry out group chat or join a specific group for group chat.

Sometimes, some simple design changes have changed the whole social atmosphere. For example, comments APPear in the form of chat boxes in this app, and each comment is a chat bubble.

Such a simple change directly erased the feeling of waiting, as if a group of people were discussing a topic in real time.

• Advantages: the startup diagram is beautiful; Topic updates are faster.
• Disadvantages: the topic lacks operation, and the user UGC is too arbitrary and not hot enough.
• Suitable for people: learning languages; People who like to chat.

The picture above shows wakie’s topic details page.

Representative: Neighbor

Click on the random phone to randomly match people for telephone communication. In addition, you can also click on each voice live room to interact with the anchor.

The way to make a profit is mainly value-added products such as gifts and red envelopes in the live broadcast room.

• Advantages: immediately solve the desire to talk.
• Disadvantages: Instant calling may make most people uncomfortable.
• Suitable for people: have a strong desire to talk or have a special purpose.

The picture above shows the neighborhood.

Representative: Youjia

It is also the first time for me to know what peripheral resources are. I was always curious about where these scantily clad girls came from. After being told by my colleagues that they were peripheral resources, I suddenly realized.

In addition to Youjia, there are many such apps. I downloaded a lot at that time, and as soon as I opened it, it was all consistent in playing, paying for video chat and giving gifts.

The profit methods include in-app purchase and VIP.

• Advantages: the gameplay is very simple, and there are peripheral resources that can be done directly, which feels quite profitable.
• Disadvantages: The page of this APP is relatively thick. crude
• Suitable for people: have a strong desire to talk or have a special purpose.

The picture above shows Youjia.

Some of them also show pictures or words, but the form is more interesting.

Representative: bottled

Use the form of drift bottles to write letters to others and put them into the sea for others to salvage. Salvage it, and then you can chat with this person.

The profit method is a prop in the application.

• Advantages: the form is interesting.
• Disadvantages: I feel that the way the bottle is displayed is a bit messy.
• Suitable for the crowd: all.

The picture above shows bottled.

Representative: lyf

What is concerned here is no longer a person, but a Journey. This journey is similar to a topic, and it is equivalent to setting up a flag for encouragement.

• Advantages: the form is more interesting.
• Disadvantages: Not yet.
• Suitable for the crowd: all.

The picture above shows lyf.

Representative: Steepshot

Both publishing and participating can get relevant blockchain coins.

• Advantages: the form is interesting.
• Disadvantages: suitable for young people in the currency circle.
• Suitable for the crowd: suitable for young people in the currency circle.

The picture above shows Steepshot.

Above.

　

This article was published by @ Xiong I don’t know the original. Everyone is a product manager. It is forbidden to reprint without the permission of the author.

The title map comes from Unsplash and is based on CC0 protocol.