I am extremely honored and ecstatic. I thank the organizing committee for giving me this award, the people in The Awakeing Age who pioneered the way for our country, Mr. Zhong Fu and the comrades behind the scenes. Last night, the Magnolia Award Ceremony of the 27th Shanghai TV Festival was held, and Yu Hewei, the corner of Chen Duxiu, successfully won the best actor. In addition, the play also won the best original screenwriter and best director awards.
The Magnolia Award, which has been discussed by public opinion for more than 20 days, has finally been unveiled, and The Awakeing Age is undoubtedly the "biggest winner" of this year’s Magnolia Award, both in terms of awards and in a broader market sense. -In the past 20 days, it was precisely because of the Magnolia Award that The Awakeing Age, who appeared for more than 4 months, embarked on the road of "sealing the gods" with "knowing later".
On May 21st, the shortlist of Magnolia Award was announced, and The Awakeing Age, who won eight nominations, successfully opened the valve of attention in the network age: Baidu search index reached 128,000, creating a new high of attention at that time, and the mass market began to feel the super stamina of this main melody drama. The reading volume of main topics in Weibo reached 1.3 billion, and the reading volume of "yyds in the Awakening Age" exceeded 1.1 billion.
The peak of influence should be in the past college entrance examination war. Netizens were surprised to find that no matter which volume of propositional composition seems to be able to find the breakthrough point in The Awakeing Age, "yyds in the Awakening Age" has once again made a high-profile appearance on the hot search list TOP2 in Weibo, followed by the "College Entrance Examination Language Explosion", which lasted for more than 29 hours in two days. Baidu search index shows that the search index of the play reached 284,900 on June 7.
Industry awards, national events, The Awakeing Age is obviously lucky, carrying the east wind again and again, and completing the attention grab in the market where entertainment information is flooding; On the other hand, it also proves that its content quality is excellent, so that it can stand the round of audience inspection. At present, over 190,000 people have scored 9.3 points on Douban.
In the "atypical" breakthrough of this vigorous domestic drama, The Awakeing Age’s three rounds of broadcasting will also be conducted on Shandong Satellite TV and Tianjin Satellite TV. Why does The Awakeing Age attract so much "tap water"? What do young people see through the main melody drama? Can it successfully bring the next gift prosperity? The entertainment unicorn interviewed a number of fans and "passers-by" audiences to explore and listen to the most authentic voice behind this "deity".
By Amway, star-chasing girl and short video, the origin of The Awakeing Age’s pursuit of drama is analyzed.
In the life filled with entertainment content, the "golden three-episode law" has been repeatedly fulfilled and even more severe. More often, the popularity of the first broadcast determines the basic disk and peak of the content attention. The peak of the popularity of many film and television dramas in Cat’s Eye Professional Edition can confirm this view. The Awakeing Age, who has no traffic stars, no topic responsibility and no big IP blessing, missed the first round of attention, which seems to be expected.
"I was praised by Amway for more than three times, and I got a lot of praise, so I went after the drama. Who ever wanted to get out of hand?" Hai Hai, a 20-year-old radio and television director in her sophomore year, is also a loyal drama fan in The Awakeing Age. She is not a "drama-chasing girl", but also some TV dramas that avoid historical themes. She prefers movies and other carriers that can be quickly studied or finished in a short time. "If you watch a drama, you need patience, and the freedom is not so high."
Now The Awakeing Age is becoming her special case. She will share her experience in following the drama in the circle of friends, Weibo and other platforms, and she will also tell her good friend Amway about the drama, and a huge "drama fan group" has gathered around her. According to her, 75% of the students in the same dormitory have a strong interest in the play, and a large part of the students in their class are watching it.
It’s just that the result is that I have experienced multiple Amway from people around me. At the beginning of June, when she joined the "Awakening Age Case Contest" in Weibo, she shared that the opportunity to pursue the drama originated from "Amway, a male student who usually looks’ very serious’ in the journalism class. He took care of the characters in the drama one by one and reproduced to us the touch he was touched at that time". As early as the beginning of the broadcast, she received Amway information from her friends, but "the course was too busy" was put on hold.
Another set of data that can’t be ignored is that the entertainment unicorn takes nearly 30 people around it as samples, and the conclusions about whether to pursue the drama are basically: I have heard it, have a good reputation, will watch it when I have time, or just made time to start pursuing the drama. There is not so much entertainment time in the life of ordinary white-collar workers, but it also contains the possibility that The Awakeing Age will continue to broaden the audience for some time to come.
"Tap water and quilt Amway" is not the only source of audience in The Awakeing Age. Sweet baby is a good friend of Haihai. At the age of 23, she has more labels of young girls nowadays. As a street dancer, she likes women’s groups, rap, opera and Chinese culture, and various TV dramas such as youthful blood, suspense and police, military themes, costume history, and so on. Her favorite TV dramas include Chess Soul, Touring Inspection Team, and Not Begonia Red on the Sides.
Her love for The Awakeing Age is an active pursuit under the fan mentality: "At that time," Division of Military Advisers "didn’t see that Cao Cao was old at acting, but at that time, I felt that the actors were holding on to the temperament of the characters, and the strength of the emperors and generals was particularly neat. My real into the pit was in this year’s "Above the Cliff". Putting out the fire with my bare hands and killing my comrades-in-arms all made me vertical to into the pit. The Awakeing Age was also included in the "catch-up" list by her.
Famous scenes spread rapidly on short video platforms such as Tik Tok attracted another audience to stop. What made the 20-year-old porridge stay was the footage of Chen Yannian Chen Qiaonian’s generous death, although she didn’t know who they were at that time. "Many people around me only learned about this drama after watching the clips on other platforms, and with Amway, more and more people watched it, of course, mainly because the drama was excellent enough."
Perhaps the three people have different opportunities to pursue drama, but one proposition that can’t be skipped is the theme of the main melody. In recent years, the barrier of the main theme to young audiences has been broken under the constant impact of many dramas such as in the name of people, Action to Break the Ice and Minning Town, but it still exists in essence.
The literary films of the times have a long aftertaste. How was The Awakeing Age "deified"?
"Literary films of the times" and "Long aftertaste" are the impressions of The Awakeing Age from sweet baby and Haihai respectively. Although the first broadcast was delayed and became popular, today’s The Awakeing Age is more and more like an altar of old wine, full of fragrance, and everyone is tasting different beauty and different life feelings in it. sweet baby poetically described it as "the slow and deep of western musical instruments and the trickle of oriental guqin".
"I should have fallen in love with this drama at the moment I opened it. The feelings of great people are based on the national justice, which is the kind of mutual affection that we can hardly understand now." The scene that impressed her the most stayed in Chen Yannian Chen Qiaonian’s generous death. "On the one hand, I set foot on the road of studying abroad, and on the other hand, I was heroically dedicated. I really couldn’t hold back my tears, and even now I can’t get over it." The director’s shooting technique also made her amazed.
"Lao Yu (Yu Hewei) said in an interview that he can stop crying in the whole play, but he has to cry there. The tears I feel here are not only the father’s love for the children, but we are sitting in front of the screen with tears to watch the beginning and end of the revolution to prolong the year of Qiao. Isn’t it just in line with Chen Duxiu who looks at the children at the station?" In fact, the daily life of Chen’s father and son, and Chen Duxiu’s educational methods in the play have indeed triggered discussions in the market.
Haihai went through a gradual process of "going to the top" of this drama. From the initial meal time to the all-night chase after 20 episodes, she couldn’t stop. The famous scene that impressed her deeply was that Lu Xun watched everyone eat human blood steamed bread. "That scene made me feel that this is not only a TV series, but also a well-made and film-like expression. The scene transfer and character transfer will also make people feel very enjoyable." However, Chen Duxiu’s handling of the student’s "hypocrite" questioning at the beginning is equally charming.
Through the famous scenes, it is not difficult to find that what really attracts the audience is still the content and the production itself: the righteousness of the family and the country, the characterization, the lens language, the narrative structure and so on. Only compared with empty patriotic slogans, The Awakeing Age created more ups and downs of the fate of his country, a group of people with boiling blood, and turbulent times. Everyone has his own exploration and persistence.
In Haihai’s view, The Awakeing Age’s characters are all flesh and blood. "Take Chen Duxiu as an example. He is the leader of the New Culture Movement, but he has been mentioned many times in the play as a feudal patriarch. I still like this impartial shooting technique." In fact, not only the protagonist, such as Liu Shipei, is often portrayed as a representative of the old school, but also given a more comprehensive and multidimensional interpretation in the play, rather than a flat negation.
In fact, porridge can’t tell the specific time, she is more aware of the "charm". When Chen Yannian fished up the ants and the muddy path in the alley, she was deeply touched. "Some people interpret that road as a new cultural road, but there are also a group of like-minded comrades who are working hard for it."
Yesterday, "The Awakeing Age Metaphor" once again boarded the hot search list in Weibo. In fact, the allusions and allusions in the whole drama can be described as handy. Cai Yuanpei’s three visits to the cottage, Tao Ranting’s search for a bosom friend, Mao Zedong’s muddy path, goldfish and Chen Duxiu’s twice bricks for Hu Shi, Hu Shi’s robes and coats, the rabbit in the courtyard, the famous Peking Opera "Pulling the Pulley" and the mantis’s arm raised in Chen Duxiu’s prison are too numerous to mention, which make the whole drama more lingering.
"The Awakeing Age is more like a literary film of the times. The man wearing a suit in the alley and the woman wearing a cheongsam are the taste of cultural integration at that time," sweet baby said. Porridge porridge feels the "life breath" in the play, "unlike the previous main melody, it is a documentary, and the narrative is more than the details". Obviously, The Awakeing Age has found a way to deal with serious subjects: vivid characters, real stories and good stories are more important than history textbooks or excessive entertainment.
In the awakening era of striding forward and going against the current, not only the sense of mission of saving the country with great righteousness, but also the friendship and communication between the revolutionary sages deeply touched the audience. "I like the relationship between teachers and students at that time, mutual respect, mutual refutation but still courtesy," Zhou Zhou bluntly said, which is highly consistent with Hai Hai’s view.
In addition, the handling such as narration has also been strongly praised by Haihai: "The narration here is not purely based on historical events, but is placed in the characters, which is equivalent to someone sorting out the historical development for you, so that you can more completely substitute the thoughts and background of the characters when watching the drama." Perhaps more simply, this should be a "lowering threshold" for ordinary audiences with serious themes.
The Awakeing Age’s delayed popularity and quick deification are a counter-current in the Internet age, which also confirms the content truth that "the fragrance of wine is not afraid of the depth of the alley". However, its breakthrough, or the user data that accounts for nearly 70% of the audience under the age of 34 on the Internet, really shows that the barrier between the theme of the main melody and the young audience has been broken? This is still worth exploring.
Have the barriers of learning English, writing letters and making up history, young people and main melody been broken?
The fit between the young audience and the theme of the main melody has been the focus of the market in recent years. Of course, there are also many head masterpieces that quickly break through to boost market confidence again and again, but objectively speaking, this is still not an optimistic proposition. Before answering this question, perhaps we should take the lead in paying attention to: What did the young audience see in The Awakeing Age?
In the process of following the drama, the porridge club often shares the plot that moves them in the group of peers. "The writing style is not good, mainly the true feelings." According to her, many peers around her, like her, are having a strong interest in this "history that they have studied but don’t know very well"; As a student, Cai Yuanpei’s speech as the president of Peking University in the play also made her think about the significance of the university and gradually recovered her initial heart when choosing a major.
After sharing with Amway, Hai Hai, who has finished the drama, is frantically refreshing related topics on platforms such as Weibo and Douban. "I am very sad in my heart, but it is not over in my heart." It has become her brand-new sustenance to learn about the story behind the drama and the stories belonging to that era and people through Douban group. In the Douban group, she learned more about Chen Yannian and Chen Qiaonian that were not shown in the play, and also had a deeper understanding of the characters.
In addition, influenced by the communication style of the characters in the play, she is also trying to communicate some learning and life experiences with her friends by writing letters. "Like Cai Yuanpei and Mr. Chen Duxiu, when they disagree on an issue, they will discuss it by way of debate, and they have their own opinions. There is mutual understanding between scholars and bitter sarcasm, but this is exactly what our time lacks."
She further explained: "In the era of social networking, our communication is fragmented. Even in face-to-face communication, we prefer to use networked and fragmented expressions, and it is difficult to have systematic output. In fact, this communication method can’t make people express their feelings and ideas clearly, but when writing letters, they can actually sort out their ideas more clearly."
One of sweet baby’s small insistence is that she did not choose to live in The Awakeing Age with anyone around her. "This drama doesn’t need so many additional conditions. As Chinese, we should have a good understanding of how China was saved by a few people who had already awakened in that sleeping era. I have always believed that how unintentional it is for a person not to love his own country. "
In her view, the reason why The Awakeing Age has such a good response proves that more and more young people love their motherland more and more. "At present, there are some misunderstandings among the market and the elderly about the young audience. Watching Korean dramas chasing Han Xing does not mean unpatriotic, but our patriotic way is different from yours", sweet baby bluntly said, and the real button that The Awakeing Age really touched was "how important it is to master a foreign language".
Through The Awakeing Age, everyone has different understandings and touches ranging from patriotism to real life, which may be the important reason why this drama can attract so many audiences. At this time, if we look back at the original question, "Have the barriers between young people and the theme of the main melody been broken?", the answer may become simpler, and that is the cliche that "content is king."
In Haihai’s view, the main reason why The Awakeing Age attracts young audiences is that it breaks the traditional and old-fashioned preaching perspective and dull film and television expression, and wins with younger aesthetics and casting. "Perhaps the older generation has a greater sense of intimacy and acceptance of these historical events, but The Awakeing Age’s audience is just evidence of its success. Of course, it has also broken the previous situation in which traffic stars dominate the screen. In fact, everyone still pays attention to scripts and actors’ acting skills."
"As long as you shoot well, the director shoots seriously and the actors play hard, there is really no market. Drama such as The Awakeing Age can completely enter the classroom, and it can also increase students’ interest in learning history, "sweet baby said; Although I have repeatedly stressed that I am not a drama-chasing person, in recent years, I have watched Minning Town’s "Deng Xiaoping at a turning point in history" and many other main themes, "I hope I can shoot better and better".
As for "Is there a sequel in The Awakeing Age", which is hotly discussed and concerned by the market, perhaps the phrase "Your happy life today is a sequel" on the barrage is the best answer. Back to the awards and the market itself, they all expressed their views: The Awakeing Age deserves every award, and "it is a touching thing to be able to catch up with this drama and have the opportunity to show it to people around you over and over again".
(Original title: Magnolia Award "the biggest winner", how was The Awakeing Age "deified"? )
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