The image ambassador of Sichuan Wenlv made a stunning appearance, and the giant panda ＂Ease＂ took you to Sichuan!

Eating bamboo can make a fire, selling cute coquetry can make a fire, and even sitting and doing nothing can make a fire. As a "group pet" of Sichuanese, the giant panda has its own online celebrity attribute. But today, this giant panda in Sichuan is a bit unexpected-the giant panda has a new job and has become an ambassador for cultural tourism in Sichuan!

On September 25th, a naked-eye 3D promo featuring giant pandas with great visual impact kicked off the 6th China (Sichuan) International Tourism Investment Conference and the 7th Sichuan International Tourism Fair, which attracted attention.

In this naked-eye 3D promo, the giant panda "Anyi" came from ancient times, crossed many just visiting, and finally came to the scene of the 6th China (Sichuan) International Tourism Investment Conference and the 7th Sichuan International Tourism Fair, making a stunning appearance! This naive giant panda is the cultural tourism mascot launched in Sichuan. The mascot "Ease" carries many expectations of Sichuan cultural tourism. As the image ambassador of cultural tourism in Sichuan, "Ease" should go to the whole country and the whole world, and even more, it should enter thousands of households and invite tourists from all over the world to go to Sichuan in ease.

The emergence of "comfort" is expected.

Over the past year or so, the propaganda slogan of Sichuan cultural tourism, "Abundance in Three Ninth, Ease in Sichuan", has been widely known at home and abroad. With the continuous integration of cultural tourism in our province, new projects, new consumption scenes, new development models, new discoveries in resources, new achievements in undertakings, and new members of famous counties have sprung up like mushrooms after rain, and many "new" are constantly presented.

Flowers are blooming, and focus is needed. An image symbol that can gather many cultural and tourism characteristics of Sichuan and is easy to be recognized by the public-the giant panda "comfort" came into being.

Why is "Comfort" a giant panda?

As China’s national treasure, the giant panda has a high reputation and influence in the world. Taking the image of a cute giant panda with strong affinity as the mascot of Sichuan cultural tourism is conducive to telling Sichuan stories to tourists, enhancing Sichuan’s reputation, promoting Sichuan cultural tourism brands and showing Sichuan’s comfortable and beautiful life.

It is understood that the Sichuan tourism image ambassador launched this time highlights Sichuan’s "comfortable" culture from different angles, reflecting the humanistic spirit of Sichuan people’s openness, tolerance, friendliness and comfort. The panda’s "ease" is lively and lovely, humanized and friendly, and easy to spread. It is the best choice to be the ambassador of Sichuan cultural tourism image.  (grey hair Image courtesy of Sichuan Provincial Department of Culture and Tourism)