There is still about a week before the Lunar New Year in the Year of the Loong, and the booking of New Year’s Eve in the catering industry is becoming more and more popular.

The whole is good! Reservations for New Year’s Eve in many places are better than last year.

Focusing on various provinces and cities, the New Year’s Eve dinner in many places is scheduled to be hot, and the scheduled situation is obviously better than the same period last year.

Beijing: According to the news of the Central Broadcasting Network, on January 29th, Shuo Yang, director of the Municipal Bureau of Culture and Tourism, introduced that the supply and demand of the hotel’s New Year’s Eve reservations were booming this year at the press conference of the cultural activities of the 2024 the Year of the Loong Spring Festival in Beijing. According to current statistics, the number of reservations for New Year’s Eve dinner has increased by 35% year-on-year, and package products such as "New Year’s Eve+Accommodation" have also been welcomed by citizens and tourists.

Shanghai: The Shanghai Municipal Commission of Commerce revealed to the media that the booking situation of Shanghai New Year’s Eve dinner this year is better than the same period of last year, and the ordering of some old-fashioned catering enterprises has completely recovered to the pre-epidemic level in 2019.

Hangzhou: Hangzhou Daily reported that as of January 30, there were 4,956 "New Year’s Eve" undertaking units in Zhejiang Province, and the number of reservations for "New Year’s Eve" exceeded 90,000 tables, including 2,951 hotels with reservations of more than 10 tables.

Wuhan: According to the statistics of Wuhan Catering Association, the annual dinner reservation is extremely hot this year, especially for family dinner, enterprise annual meeting and chamber of commerce association. At present, nearly 95% of New Year’s Eve dinners are booked at noon and evening, and more than 85% are booked from off-year to the 29th of the twelfth lunar month.

The above cities are just the epitome of the popularity of the New Year’s Eve dinner.

According to the data of Meituan, since January, the number of catering merchants who have launched the New Year’s Eve dinner package nationwide has nearly quadrupled, and the order volume of related packages has increased by over 300%. In the advance booking order of restaurant seats on New Year’s Eve, Shanghai, Beijing, Tianjin, Hangzhou and Shenzhen are among the top five in China.

Actively prepare for war! Major catering brands are well prepared.

New Year’s Eve dinner has always been a tough battle for catering people, and the market is recovering. According to Hongcan. com, many catering brands have made adequate preparations in advance for food preparation, staffing and business hours.

In view of the business arrangements during the Spring Festival this year, Haidilao has previously revealed that there will be over 600 Haidilao stores and over 400 delivery sites that will continue to open on New Year’s Eve and New Year’s Day this year. Since the second day of junior high school, the national sea fishing has fully resumed business. Haidilao Hot Pot New Year’s Eve Reservation and "Happy Banquet" sales are very popular. The New Year’s Eve Reservation is mainly based on family dinners, and there is a great demand for private rooms.

In an interview with Dayang. com, Guangzhou Restaurant also said that based on the group’s unified purchasing advantage, the purchasing department had made a Spring Festival guarantee agreement with suppliers at the end of last year to ensure the stability of purchasing price and quality during the Spring Festival.

In addition, in order to avoid dining congestion and more targeted stocking, "time-divided dining" and "New Year’s Eve set meal" have become the way for many catering businesses to serve New Year’s Eve.

For example, some time-honored restaurants in Guangzhou revealed to Hongcan. com that there will be two rounds of dinner in 2024, ranging from 1.5 hours to 2 hours, but they will basically end at 9: 30 in the evening, and the dinner will be based on "set meals", and some restaurants do not support ordering separately.

Escort! Associations launch initiatives on the New Year’s Eve market.

In order to give consumers a better consumption experience, many cities all over the country have issued "New Year’s Eve Proposal".

On February 1st, Nanjing Tourist Hotel Association issued the Proposal on Doing a Good Job in Spring Festival Service Guarantee, which advocated "clearly marking the price and operating in good faith to ensure the stable, open and transparent price of tourist hotel products".

On January 27th, Beijing Catering Industry Association issued the "Proposal on Further Regulating Beijing New Year’s Eve Market". It is mentioned that price control should be strengthened, the price level should be stabilized, and the sensation of "sky-high" New Year’s Eve should be avoided; No "seasonal price", no bid, no fictional original price, false discount, low price, non-performance of price commitments and other price fraud.

On January 27th, Wuhan Catering Association issued the Proposal for Safe and Civilized Production and Operation of Wuhan Catering Industry during the Spring Festival, advocating catering enterprises to consciously follow the principle of honesty and trustworthiness, clearly mark the price of drinks in menus and banquet recipes, and issue invoices on their own initiative to earnestly fulfill their responsibilities and obligations to consumers.

On January 26th, Ningbo Catering Industry and Cooking Association and the Municipal Market Supervision Bureau initiated an initiative, hoping that all catering units would adhere to honest management, not cheat customers, clearly mark the price of charged services and make reasonable charges; Take the initiative to provide consumers with consumption lists and invoices, so that consumers can clearly understand their consumption.

At the same time, Quzhou City, Taizhou City, Hefei City and other regions have also issued proposals for New Year’s Eve, advocating operators to implement safe and civilized production and operation.

△ Image source: Picture worm creativity

summarize

According to the latest data from the National Bureau of Statistics, in 2023, China’s catering revenue was 5,289 billion yuan, up 20.4% year-on-year, hitting a record high.

Looking back on the catering market in 2023, the word "recovery" was carried out throughout the year. As the beginning of the Lunar New Year, the "New Year’s Eve" is also an important observation point for the catering consumption in 2024. As far as the current situation is concerned, the overall New Year’s Eve market is improving, and some restaurants even have the situation that "one table is hard to find".

Some experts in the industry pointed out that the popularity of the New Year’s Eve dinner reflects the increase in consumer confidence and the overall recovery of the catering industry. Under the background of economic recovery, it is expected that the catering industry will continue to pick up in 2024.

The "fireworks" came back, and it also injected a dose of "cardiotonic agent" into major catering businesses. It is worth noting that the Spring Festival has a special season, so catering businesses should not only see the temporary glory, but also have a long-term vision, plan the whole year in advance and jointly meet the challenges of the new year.

Author: Red Dining Net Mai Yongyi

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